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Who is the SEO consultant
The SEO consultant is the specialist able to position your website in the top positions on search engines.
To do this, they implement a series of actions that require preparation, experience, and great analytical and strategic skills.
The SEO specialist, or the SEO Agency, thoroughly understand every aspect of SEO and digital marketing. Therefore, if you want to climb the SERP, you must have an optimized website.
Only then can you be found by your target customers, whether you’re a hairdresser, a doctor, a physiotherapist, a clothing store, or something else. Remember, however, it’s essential to rely only on a professional SEO consultant or a certified SEO agency.
It’s talked about a lot, but what is SEO?
SEO stands for Search Engine Optimization, in Italian ottimizzazione per i motori di ricerca. It’s a set of strategies and techniques to improve the visibility of a website in search engines.
To understand, if you want your site to appear in the top results on Google when a user performs a search, SEO is essential.
The SEO strategy is important because most people use search engines to find information, products, or services, and tend to click only on the top results.
If your site ranks high, just after the sponsored content, you’ll have a higher chance of receiving qualified traffic and consequently, potential customers.
SEO is a discipline that involves various aspects, such as “content optimization, content marketing, website structure, t” he use of keywords or search queries, and link building.
Digital marketing experts or specialized agencies handle SEO. However, it’s important that website owners also have a good understanding of the basic principles.
Only then can they give the right value to the work necessary to position a site. Speaking the same language is a huge advantage for both clients and SEO specialists.
Let’s look in detail at what the main SEO activities are
SEO is a complex and constantly evolving discipline. A good SEO consultant doesn’t approach the subject from just one point of view.
They have a 360° vision and act on multiple fronts. Let’s look together at some of the activities that an SEO specialist and a web agency implement to achieve results.
The activities in particular are of two types, and we talk about on-site SEO and off-site SEO.
Keyword research
When a user asks for information from search engines, they enter keywords or search queries. These are the requests to which the engines provide answers, selecting the results they deem most useful.
For example, if you click on Google “5-star hotel Milan”, you’ll see a list of results appear on the results page (SERP).
You need to position yourself in the top positions, and to do that, you need to rely on an SEO consultant, or a certified SEO positioning agency, like ours.
Content optimization
This work activity concerns the optimization of texts present on your website, which must include relevant keywords and respect the predetermined editorial plan.
This is the work of the SEO copywriter, who, in addition to having a deep general culture, must know the world of web marketing and SEO rules.
And, above all, they must study tirelessly to keep up with the times and always be on top of things.
Website Structure
A good site structure facilitates user navigation and the scanning and evaluation work of search engines.
Technical SEO takes care of the technical characteristics of the site, which is fundamental for ranking.
Let’s now see what the key elements are that characterize an optimized website structure:
Intuitive and simple navigation for users
A well-structured and organized navigation menu helps users quickly find what they’re looking for and allows search engines to easily index all pages of the site.
Readable, clear, and descriptive page URLs
URLs should contain relevant keywords when possible.
For example, a clear URL is qreativa.com/link-building-seo-cose-e-come-si-fa, where the topic covered in the article published in our guides is clear.
Hierarchical structure of site pages
The site structure must be clear and well-organized, capable of helping to create a roadmap for users and search engines.
For example, you could have a main page that encompasses various subcategories, each with its own specific pages. What in jargon is called a tree or silo structure.
XML Sitemap
The XML sitemap is a file that lists all the pages of your website and helps search engines discover and index all pages effectively.
The XML sitemap must be submitted to Google Search Console, which will scan it for indexing.
This is handled by the SEO consultant, or in any case, the web marketing agency that created or manages your site. If you do everything on your own, remember to submit the sitemap!
Internal Links
Internal links are the hyperlinks that connect different pages of your website.
In SEO, internal links are important because they improve user experience by facilitating navigation.
When you insert relevant and pertinent links within your content, you offer users the opportunity to delve deeper into related topics or access useful resources with a simple click.
Doing link building is fundamental for an effective SEO strategy.
Internal links also help distribute the website authority among different pages. When a page is linked to other relevant pages on your site, it benefits from the authority acquired by pages that receive external links.
This can contribute to improving the overall ranking of your website in search engines. Internal links are one of the most important SEO activities and facilitate the search engine indexing process.
When you have a solid internal link structure, search engines can easily discover and index all the pages of your website.
This means that each page will have a greater chance of appearing in search results and attracting qualified traffic.
Moreover, internal links enhance keyword relevance. In this article you’re reading, for example, we’ve inserted keywords such as “SERP” and “link building” that link to other articles published in our guides.
Search engines are thus able to better understand the theme of the linked pages, and the ranking of relevant keywords benefits.
Another enormous advantage guaranteed by internal links is the reduction of the bounce rate, or bounce rate, which is the percentage of visitors who leave your site after viewing only one page.
When you offer relevant and interesting links within your content, you invite users to further explore your website, increasing engagement and session duration.
The longer a user stays on your site, the more search engines will reward you. This is why content marketing is so important and every company must deal with it.
External links or backlinks
External links are hyperlinks that come from other websites and point to your site. These links are an important ranking factor in SEO and play a crucial role.
Search engines consider backlinks as votes of trust. The more reliable and authoritative sites that link to your site, the greater your credibility will be in the eyes of search engines.
Backlinks can also generate direct traffic to your website from other sites.
When a user clicks on a backlink pointing to your site, they might be interested in your content or your products/services, thus increasing the chances of conversion.
If your site has more quality backlinks than your competitors, you have a higher chance of ranking high in the SERPs. It’s important to emphasize that not all backlinks are equal.
It’s preferable to obtain external links from authoritative sites relevant to your industry, rather than from low-quality or spam sites.
The quality of backlinks is more important than quantity, so focus your efforts on building relationships with other relevant websites and obtaining quality backlinks.
Know that it’s a complex job, usually entrusted to SEO consultants and experienced web marketing agencies.
Mobile-friendly structure
A website is optimized only if it adapts to all devices, including smartphones. Your site must be responsive and offer a smooth browsing experience on screens of different sizes.
Fast loading times
The site loading times affect not only the “user experience”, but also the ranking in search engines.
A site must be optimized and fast, minimizing superfluous HTML code, compressing images, and using a good hosting infrastructure.
To speed up the website, plugins such as LiteSpeed cache for WordPress also come to our aid.
SEO audit to know every inch of your website
An SEO audit is a thorough evaluation of a website that identifies weaknesses and opportunities for improvement from an SEO perspective.
An SEO audit has these main purposes:
Check for technical issues
The SEO audit checks if there are technical problems that could affect your website’s ranking. For example, coding errors, page loading issues, incorrect URLs.
Evaluate content
The SEO audit assesses the optimization, quality, and relevance of the content on your site.
It checks if relevant keywords are present, if the text is well-structured, and if appropriate title tags and meta descriptions are in place.
Check site structure
The SEO audit analyzes the site structure, the “organization of pages, the navigation menu structure and the”internal link architecture to ensure a solid and intuitive structure.
Backlink check
The initial SEO analysis evaluates the quality of backlinks pointing to your site and determines if it’s necessary to remove or disavow unwanted ones.
In SEO, disavow
or disavowing
in English, is the action by which we indicate to Google, or other search engines, to disregard specific backlinks coming from external websites.
So, if you identify low-quality, spam, or unwanted backlinks pointing to your site, you can use the disavow tool to signal to Google not to consider those backlinks when evaluating your site’s reputation and authority.
It’s important to emphasize that the use of disavow should be executed with caution. Before using this feature, it’s advisable to take other measures, such as trying to manually remove unwanted backlinks by contacting the webmasters of the involved sites.
Disavow should only be used when you have exhausted all other options and harmful backlinks continue to negatively impact your site.
Performance Analysis
The SEO audit analyzes the data and performance of your website. Using tools like Google Analytics, traffic, bounce rate, average time on page, and other metrics are analyzed to identify any errors and areas for improvement.
Why does the SEO consultant analyze data and monitor the website? We’ll explain it to you
It’s important to monitor your website’s performance and analyze the data to understand what works and what doesn’t. This also allows you to avoid SEO penalties in case of errors and incorrect moves.
For example, you can use tools like Google Analytics 4 to monitor traffic, the most visited pages, and the sources from which traffic comes.
Local SEO and web marketing for businesses: what are the potentials? Read below
Local SEO, or Local SEO, is an optimization strategy that focuses on improving a business’s positioning in local searches.
It mainly serves businesses that operate locally and want to attract customers in their geographical area.
The main activities of Local SEO include:
Google My Business profile optimization
The Google My Business profile must contain accurate information about the business, such as address, phone number, opening hours, and categories of products or services offered. With Google My Business, you can also be visible on Google Maps.
Local keyword research
For local SEO, you need keywords specific to your geographical area, such as “veterinarian in Bologna” or “shoe stores in Milan”.
Use these keywords strategically in your content, including titles, meta descriptions, site text, and image tags.
Backlinks from local sites or industry directories
External links from local sites or directories can help increase your website’s authority in local searches.
Reviews and online reputation
You should encourage satisfied customers to leave positive reviews on platforms like Google.
Positive reviews not only influence users’ purchasing decisions but can also have a positive impact on your website’s local ranking.
Mobile optimization
More and more local searches are performed on smartphones and iPads. Ensuring a good browsing experience on all types of devices is essential to attract and engage users.
SEO Consulting: Discover the benefits for your business
How is SEO done? First of all, always remember that SEO is serious business. We like to define it as a marathon that requires time, endurance, a lot of professionalism, and dedication.
If you’re in a hurry and believe you can climb to the top spots in search engines in 7 days, you’re not in the right place.
A consultant and an agency that offer web marketing services, if they promise results in a very short time, are selling you a nice package of lies.
We base our work on seriousness and transparency, which is why we hate lies and greatly prefer certain and verifiable results.
To do SEO, we’ll never tire of repeating it, time and skills are needed. The services and activities implemented must be meticulous and of high quality.
Let’s see together what are the advantages of SEO consulting and why we advise you not to delay further if you want to improve your brand reputation and increase your turnover:
1. The expert SEO consultant and SEO agency have in-depth knowledge of best practices and the latest trends in the field of SEO and web marketing.
They know how to analyze your website, identify areas for improvement and develop a personalized strategy to achieve the concrete and lasting results you need.
2. SEO requires constant commitment and in-depth knowledge. An SEO consultant or an SEO agency allows you to save valuable time, as they will take care of optimization and monitoring activities. You can focus on other key activities of your company.
3. Thanks to SEO consulting, experts will conduct an evaluation of your market sector, your competition and your objectives.
A personalized strategy will be prepared that takes into account your specific needs and the strengths of your business.
4. The SEO consultant is able to identify and resolve any technical errors or practices that could penalize your website. For example, indexing problems, unwanted backlinks and content optimization to ensure that your site keeps up with search engine guidelines.
5. With SEO consulting, your website’s performance is constantly monitored through advanced analytics tools.
This monitoring allows you to understand the trend of your positioning, traffic, conversions and other key metrics. Thanks to this information, you can make timely adjustments and improvements.
Search engines and SEO practices are constantly changing. An expert SEO consultant and the best SEO Agencies are constantly updated on these evolutions and ensure that your strategy remains aligned with the latest trends. This allows you to always be competitive in the digital landscape.
SEO Consulting: How Does It Work? Here It Is
SEO consulting follows some fundamental steps, necessary to carry out the project, depending on the client’s needs and the objectives to be achieved.
It starts with the initial analysis of the website structure, content, backlinks, and other relevant factors. This initial analysis provides an overview of your site’s current performance and areas for improvement.
It proceeds with keyword research. The consultant identifies relevant keywords for your industry and market niche.
This research includes analysis of keywords that generate the most traffic and conversions, as well as discovering new keyword opportunities.
Fundamental for a respectable SEO consultation is competitor analysis. The consultant studies your direct competitors to understand their SEO strategies and identify areas where you can surpass them.
“analysis provides you with a competitive advantage and helps you stand out in your industry. At this point, the” on-page optimization is implemented, with activities that include “optimization of page titles, meta descriptions, image tags, and” internal link architecture.
These activities improve the relevance and understanding of your content by search engines.
A successful program also plans for the creation of content that is relevant and of quality, such as blog articles, guides, or useful resources for users. This helps improve your site’s authority and provide valuable information to visitors.
An indispensable part of SEO consulting focuses on technical optimization, known as technical SEO. The consultant examines the technical aspects of your website, such as page loading speed, URL structure, proper content indexing, and mobile compatibility.
The SEO specialist, or SEO Agency, uses analysis tools to constantly monitor your website’s performance, analyzing traffic, conversions, and other key metrics. If something isn’t working, they change course.
In SEO, as in web marketing, nothing is static. Everything is constantly evolving, and it’s up to us to adapt, always intuiting the most effective strategies. For this reason, the SEO consultant must provide periodic reports on the activities carried out and the results obtained.
Why You Should Request SEO Consulting and Not Delay Any Longer
If you’ve made it this far, you’ve already understood that an SEO strategy is essential to climb the search engine pages and position yourself in the very top results.
And you also know that users, when searching for information on the most used search engine, Google, click on the top positions and rarely go beyond the first page.
A professional SEO consultation follows a strategic and personalized approach to optimize your website’s ranking and improve your online visibility.
The consultant accompanies you throughout the entire process, guiding you as only an expert guide can, to achieve your business objectives.
To increase the number of contacts, leads, visits, and increase sales opportunities, the conversion rate of your eCommerce, you can’t do without an SEO consultant and search engine optimization.
How Much Does an SEO Consultant Cost? It Depends. Find Out Why
The cost of an SEO consultant in Italy can vary based on several factors, such as the type of work required, the complexity of the website, the size of the “company, and the SEO consultant”’s skills and experience.
It’s important to emphasize that there is no standard price for SEO consulting, as each project is unique and requires a personalized approach.
In general, SEO consultants can offer various fee options, such as hourly rates, service packages, or long-term contracts.
Some consultants might also base the cost of consulting on the size of the website or the positioning goals to be achieved.
We, for example, also consider the budget you can allocate and your business needs.
Remember, quality SEO consulting requires an adequate investment, as it involves specialized skills, experience, and constant commitment to achieve concrete results.
Carefully evaluate the skills of the SEO consultant to whom you decide to entrust your ambitions and your money. Only then will you receive a professional service that will increase the real value of your business.
How to Become an SEO Consultant and What Skills Are Needed
Being an expert SEO consultant is certainly not as easy as drinking a glass of water. To become an SEO specialist, you need a combination of knowledge, practical skills, and experience in the field of digital marketing.
If you’re interested in pursuing a career as an SEO consultant, these guidelines can help you understand how to proceed:
Study the Basics of SEO
To become an SEO consultant, start by understanding how search engines behave, what content optimization is, and how to research keywords.
You can find online resources, specialized courses, or books dedicated to this topic. We also have our own free SEO course for local businesses. Check it out!
Start Gaining Experience
Put into practice what you’ve learned, start gaining experience. Create a website and experiment with “optimization, content creation and” the use of SEO tools. Monitor the results and learn from your experiences and, above all, from your mistakes.
Always Stay Updated
Stay always up to date on the latest trends. SEO is constantly evolving, so it’s essential to keep pace with new strategies and algorithm changes to offer optimal service to clients.
Make Technical Knowledge Your Own
Acquire technical knowledge, such as website optimization for loading speed, management of robots.txt and sitemap.xml files, understanding of HTML and website structure. These skills will allow you to more effectively address the technical aspects of SEO optimization.
Analyze Data
Develop data analysis skills to understand metrics, interpret reports, and draw conclusions. Data analysis will help you identify areas for improvement and avoid repeating the same mistakes.
Communicate Clearly
A good SEO consultant must know how to explain complex concepts to clients clearly. They must also be able to collaborate with other professionals in the field, such as web developers or copywriters.
Create Your Portfolio
Build a client portfolio and references. Look for collaboration opportunities or freelance projects to gain practical experience and demonstrate your abilities.
Remember, the road to becoming an expert SEO consultant is uphill, but not impossible. Keep in mind that becoming an SEO professional requires time, patience, a lot of study, and dedication.
Continue to learn always, with curiosity, and experiment and adapt to the changes affecting web marketing.
Develop a solid reputation and consistently demonstrate your value. At the beginning, it’s very scary, we know that well, but over time you’ll gain mastery and your consultations will be in high demand.
