Discover how we can help you spread your brand online. Contact us now
Qreativa’s Digital PR is not the classic public relations service. It’s a synergistic combination of traditional strategies and digital innovations, designed to ensure visibility, credibility, and an authentic relationship with the online audience.
Thanks to our team of experts, we interpret market needs and, consequently, adapt them to the ever-evolving digital landscape.
Doing Digital PR with us at Qreativa means focusing on quality content, influential relationships, and targeted strategies.
It’s a journey together, to build a digital narrative that reflects the essence of the brand and places it at the center of online conversations.
For you, the best strategies and activities in online communication: but what does Digital PR mean?
Think of Digital PR as the way a company talks and presents itself on the internet.
Certainly, the company wants to show its best side, tell interesting stories, and make sure everyone speaks well of it. In practice, sharing its positive brand reputation.
To do this, several elements are necessary:
1. Content: tell the world your mission
Just as a journalist writes articles for a newspaper, companies create digital content. These can be blog articles, videos or social media posts. The goal is to tell interesting and useful stories that people will want to read, watch, and share.
2. Talking to the right people: resonance always matters
On the internet, there are people who have many followers and can influence users’ opinions. These people are the famous influencers
or bloggers.
3. Being easily found through SEO: come out of the shadows!
When you search for something on Google, you want to find what you’re looking for quickly. We help you ensure that when someone searches for something related to them or their products, they can find them easily. This process is called SEO (Search Engine Optimization).
4. Listen and respond: don’t pretend not to hear criticism
Companies monitor what people are saying about them online. If someone has a problem or complaint, “the company can respond and try to resolve it. If someone gives a compliment, the” company can thank them.
In short, Digital PR is how a company builds and maintains its image on the internet, talking and interacting with people through various digital tools.
Discover why Digital PR is important for your business.
Digital PR, or Digital Public Relations, are fundamental for a company or brand. Here’s what they’re for:
- Improve online reputation: Digital PR helps build, maintain, and manage a good reputation on the web. Through quality content and positive interactions, you can show the public the best side of the brand.
- Increase visibility: with the right Digital PR strategies, you can increase your online presence, reaching a wider audience and becoming more recognizable.
- Become authoritative in your sector: by creating informative and valuable content, you can position yourself as an expert in your field.
- Boost website traffic: a good Digital PR strategy can direct more visitors to your website, thanks to viral content, mentions from influencers, or appearances on high-profile platforms.
- Improve search engine positioning (SEO): obtaining links from authoritative websites through Digital PR activities helps improve your site’s position in Google search results and other search engines.
- Crisis management: if your company faces an online reputation crisis, a well-planned Digital PR strategy can help control the narrative, respond to concerns and potential disputes, and restore trust.
- Creating connections: Digital PR agencies like Qreativa open communication channels with influencers, journalists, bloggers, and other key stakeholders in the online environment, creating opportunities for partnerships and collaborations.
- Audience engagement: interacting with the public through digital channels allows a company to receive feedback, better understand customer needs, and build a deeper relationship with them.
Digital PR is essential for any company or brand that wants to have a strong and positive online presence.
Digital PR activities integrate and enhance other marketing strategies, offering a comprehensive and multidimensional way to interact with the public in the digital age.
Difference between Digital PR and traditional Public Relations: two distinct but not distant worlds
Traditional PR (Public Relations) and Digital PR are both focused on building and managing a brand’s reputation, but they operate through different methods and channels. Here are the main differences:
Communication channels: the medium changes but the goal remains the same
Traditional public relations primarily use communication media such as newspapers, magazines, radio, and television.
Digital PR focuses on online channels, such as blogs, websites, social media, podcasts, and other digital media.
Target audience: who to address
Traditional PR aims at a general audience through traditional media, while Digital PR can target their audience very specifically, thanks to the segmentation offered by digital channels.
Speed and flexibility: adapting is essential
In traditional PR, news and publications are less flexible.
Digital PR, on the other hand, allows for much quicker reaction and adaptation, thanks to the immediate nature of the web.
Measurement and analysis: reading data and understanding
Measuring e “ffectiveness in classic public relations is more generic and based on indirect metrics, such as coverage estimates or” audience.
Digital PR offers precise analytical tools that allow real-time monitoring of the impact and reach of campaigns, such as clicks, views, shares, and interactions.
Duration: before it had an end, now it’s forever
Once an article is published in a newspaper or magazine, its visibility tends to decrease rapidly.
Online content, such as blogs or social media posts, can remain accessible and relevant for much longer.
Interaction with the public: learn to listen and not just broadcast messages
Communication through traditional public relations is usually one-way, from the brand to the public.
Digital PR, on the contrary, promotes two-way communication, where the public can respond, interact, and initiate conversations with the brand.
Cost for Digital PR vs traditional Public Relations: who wins?
Traditional public relations activities require a larger investment, especially if you want to obtain spaces on national television channels.
Often, but not always, Digital PR activities are more economical, and can effectively leverage free or low-cost platforms and targeted campaigns.
Despite these differences, it’s important to note that traditional PR and Digital PR are not at war with each other.
Many companies and brands ask us to combine both approaches to achieve a comprehensive and integrated communication strategy.
Discover our Digital PR services for your company
Our agency specialized in Digital PR offers a wide range of activities and services to improve your company’s online visibility and reputation.
Discover what services we put at your complete disposal, with professionalism, experience, and guaranteed results.
We create the right content because doing things randomly doesn’t work
We specialize in creating SEO-optimized articles, blog posts, e-books, infographics, videos, and other valuable content to be distributed through various online channels.
SEO (Search Engine Optimization) specialists: the importance of carrying out necessary activities
We are a certified and award-winning SEO agency, and we optimize websites to ensure good visibility on search engines. Contact us to learn about SEO costs and how our services adapt to your needs.
Influencer relations: leveraging their resonance and creativity in our favor
We identify contacts and collaborate with relevant influencers in each client’s industry to promote the brand or specific products/services.
Online press release publication with expert SEO copywriters
We create and manage the organization and distribution of press releases, written by our Senior Copywriters experienced in SEO and persuasive communication, on digital platforms and news portals.
Online reputation management: paying attention to what they say on the web
We constantly monitor what is said online about your brand and intervene, when necessary, to manage negative feedback or reputation crises.
Content Marketing: a winning content strategy
We are professionals in creating strategies to promote valuable content through publications on various online channels to attract and engage the target audience.
Online advertising campaigns: the internet giants come to our aid
We plan and manage online advertising campaigns on platforms such as Google Ads, Facebook Ads, and others.
Relationships with bloggers and digital media: we network
We establish relationships with bloggers, journalists, and editors of relevant websites to obtain the right media coverage.
Analysis and reporting of data through metrics and analytical tools
We use the best analytical tools to monitor the effectiveness of Digital PR campaigns and provide detailed reports to clients.
How we design a Digital PR strategy to improve your brand awareness: keep reading
Preparing a Digital PR strategy requires careful planning and analysis of communication objectives.
We can do this thanks to experience gained in the field over 10 years of work in the industry.
If you’re curious to understand how we will create the best strategy for your business, keep reading.
Defining objectives: the first step
First of all, we clearly establish what you want to achieve with Digital PR.
Do you want to increase brand awareness and improve your brand identity?
Do you want an unshakeable web reputation? Increase newsletter subscribers? Manage a crisis? We have the right skills to help you.
We identify your target audience: addressing everyone doesn’t work
Who do you want to reach with your communication? Once established, we create detailed profiles of your audience, considering age, gender, interests, online behaviors, and much more.
Context analysis: in which sector do you operate?
We gather information about your industry, competitors, market trends, and challenges. This allows us to understand where you stand in the digital landscape.
We choose the appropriate channels to communicate your brand value and objectives
Based on your audience and objectives, we will decide which digital channels are most appropriate: blogs, social media, podcasts, webinars, and more.
Creating content that conveys the message you want to deliver
We think about the types of content most suitable for your audience and choose among articles, infographics, videos, interviews, and much more.
Planning and editorial calendar: a consistent presence makes a difference
We organize your strategy in an editorial calendar. This helps maintain a constant online presence and ensures that the efforts of our communication agency and your client company are aligned with events or product launches.
Engagement with influencers and media: create solid and lasting relationships
We identify influencers and media who may be interested in your content. We establish contact with them and nurture relationships so they can help spread your message.
Monitoring and listening: do you know what people are saying about you online?
We use tools like Google Alerts or social listening platforms such as Brandwatch, Hootsuite, Mention, Talkwalker, Sprout Social, to monitor what is being said online about your brand.
Interaction and engagement: speak to your audience
We don’t just publish content, but we also encourage you to interact with your audience.
Always respond to comments on the blog or social media, participate in discussions, and create a community around your brand.
Analysis and evaluation of results: is the boat going where you wanted?
At the end of each campaign or established period, we analyze the results. We use metrics such as website traffic, brand mentions, engagement, and conversions to evaluate the success of the strategy.
Adjustment and optimization: it’s never too late
Based on the results obtained, we make necessary adjustments. Digital PR is an ever-evolving process and requires constant adaptation.
Why you should choose Qreativa as your Digital PR specialist
Our success stems from the ability to combine the traditional approach of public relations with the tools and dynamics of the digital world.
Our Digital PR agency, to ensure optimal results for every client, commits on multiple fronts. Let’s see together what added value the Qreativa team can bring to your company.
We actively listen to the client and never leave them alone
First and foremost, we at Qreativa are committed to deeply understanding the client’s objectives, values, and challenges. We then define the objectives and establish the KPIs (Key Performance Indicators) in collaboration with the client.
Research and analysis: we make sure we know you like the back of our hand
Understanding the reference sector, trends, competitors, and opportunities is a fundamental step that we take with an accurate and scrupulous market analysis.
We also identify the target audience to reach and delve into their online habits.
Strategic planning: we know how to move
We decide which digital platforms to focus on, based on the target and objectives. We plan content publication and promotional activities through an editorial calendar.
We create professional quality and optimized content
We produce authentic content that reflects the brand’s voice and is valuable to the audience.
Without forgetting the importance of writing SEO-optimized content to improve search engine ranking.
We use different formats, such as blog posts, videos, infographics, and podcasts, based on the channel and target audience we are addressing.
Relationships and collaborations with influencers and media
We collaborate with relevant influencers in the client’s sector of interest to amplify the message. We also create relationships with blogs, portals, and online platforms to gain greater visibility.
Monitoring and listening: we gather feedback and are ready for emergencies
We use social listening and monitoring tools to follow conversations related to the brand, collecting feedback and identifying potential crises in real-time.
Results analysis and reporting: data is our daily bread
We periodically analyze the results of activities, comparing them with predetermined objectives.
We also provide detailed reports to the client, highlighting successes and areas for improvement.
Continuous Training and Updating: We Never Stop
The digital world is constantly evolving. Our team of digital specialists is always up-to-date on new tools, trends, and best practices. We never stop and are always vigilant and attentive to change.
Flexibility and Adaptability to Changes and New Opportunities
We are always ready to modify our strategy based on the results obtained or new opportunities that emerge.
Being updated and aware of new developments is the foundation of truly professional work.
Do you know why Digital PR is important for SEO and organic traffic?
Digital PR and SEO are two sides of the same coin in the digital marketing landscape. When effectively integrated, they can lead to a significant increase in online visibility and organic traffic.
The latter refers to visitors who come to the site through unpaid search results. Now we’ll explain better why Digital PR is fundamental for increasing this type of traffic:
If You Want Visibility on Search Engines, You Need to Rely on Digital PR
Digital PR can help obtain quality backlinks, which are a determining factor for ranking on search engines.
A higher position in search results means greater visibility and, consequently, more organic traffic.
Increase in Online Credibility: Become an Authoritative Source
When a brand is mentioned or cited by authoritative external sources, it increases its credibility and trust in the eyes of users.
This can translate into a higher click-through rate (CTR).
100% Optimized Content: Search Engines and Users Will Be Satisfied
High-quality, relevant, and optimized content can position more keywords related to users’ search queries, and attract interested visitors to the site.
Influencer Marketing in a Digital PR Campaign Has Enormous Value. Do You Know Why?
Influencer marketing is a pillar of modern Digital PR campaigns. Influencers, having built solid relationships with their audience over time, are seen as reliable and authentic sources of information.
When they promote a product or brand, their message is perceived as genuine, unlike many forms of traditional advertising.
One of the main strengths of influencer marketing is the ability to reach a specific audience.
Influencers often have well-defined niches, which means that collaborating with them allows you to target a precise segment of the market.
This ensures that the message is relevant and of interest to those who receive it.
Moreover, influencers are masters at creating original and engaging content. This creativity not only makes the message more interesting but can also amplify it, reaching a much wider audience.
From an SEO perspective, a well-managed campaign with influencers can lead to quality backlinks and increase traffic to the brand’s website. This, in turn, improves positioning in search engine results.
One of the most valuable aspects of influencer marketing is the possibility of receiving direct feedback. Influencers, having a close relationship with their followers, can provide the brand with real-time information on audience reactions.
And this feedback can be used to make changes and further improve the product or service.
In summary, influencer marketing is an authentic and powerful way to build relationships and increase brand awareness in the digital world.
The key lies in selecting influencers who truly align with the brand’s values and image, and in building authentic and mutually beneficial collaborations.
Social Media and Digital PR in Our Digital Marketing Campaigns
Integrating Digital PR and social media into digital marketing campaigns not only enhances a brand’s online presence but also amplifies the message and reaches a wider and more relevant audience.
Here’s what we do at Qreativa:
- Goal setting: first of all, we establish the campaign objectives. For example, if you want to increase brand awareness, generate leads, boost sales, or manage reputation.
- Audience identification: we determine who you want to reach. A clear understanding of your target audience will help choose the most appropriate social platforms and create suitable and valuable Digital PR content.
- Quality content creation: our Digital PR focuses on creating high-quality stories and content that present your brand in the best light. This content can then be shared on social media to amplify its reach.
- Interaction and listening: we use social media not only as distribution channels but also as platforms to listen and interact with the audience. Responding to comments, participating in discussions, and proactively managing any negative feedback are fundamental activities.
- Collaborations and partnerships: we evaluate with you the possibility of collaborating with influencers or other industry partners to further amplify social media presence and strengthen the Digital PR campaign.
- Paid promotion: to further amplify the message, we use paid advertising on social platforms like Facebook, Instagram, or LinkedIn. This helps reach an even wider and more specific audience.
- Multichannel integration: our team ensures that the digital marketing campaign is cohesive across all channels, including social media, website, online advertising, and Digital PR activities.
- Real-time adjustments: the beauty of digital is the ability to make real-time changes. If something isn’t working as planned, we adjust based on the data collected.
What are the costs for a Digital PR campaign with our web agency?
Digital PR costs vary based on several factors, including the project scope, specific objectives, and the complexity of activities to be carried out.
Among the elements that can influence Digital PR costs is, for example, the production of high-quality content, such as articles, press releases, infographics, and other multimedia materials, which has a cost that can vary from €100 to €500 and beyond.
The complexity, length, and type of content will influence the price.
Publishing and promoting content through appropriate digital channels can cost from €350 to €1000 and up, depending on the commitment and complexity of the work.
Collaborating with influencers, bloggers, or other content creators to promote a brand or product varies greatly in cost, depending on the influencer’s popularity.
Costs can range from €50 to several thousand euros.
Don’t be scared though! Our approach is always flexible and customer-focused.
We will prepare a tailored and personalized quote for you, carefully considering the budget you have available and the specific objectives you intend to achieve.
Our priority is to provide you with optimal solutions that reflect your needs, always ensuring the best value for money.
Don’t hesitate to share your expectations and concerns with us. We are here to listen and guide you in the best possible way.
