We are Qreativa, a web agency specializing in e-commerce website creation. If you want to request the development of your online store and sell products directly on the internet, click on Contact Us and we’ll organize a video call to get to know each other.
What is meant by an e-commerce site?
An e-commerce site is a website that allows you to buy and sell products or services online. This type of platform has revolutionized the way people shop, making the purchasing process simpler, faster, and more convenient.
Types of e-commerce
There are various types of e-commerce sites, depending on the products or services offered and the business model adopted. Some common examples include:
- B2C (Business-to-Consumer): selling products or services directly to end consumers.
- B2B (Business-to-Business): selling products or services to other businesses.
- C2C (Consumer-to-Consumer): platforms that allow consumers to sell directly to other consumers, such as eBay or Facebook Marketplace.
Why should you create an e-commerce for your company?
In recent years, the e-commerce sector has experienced exponential growth globally. In Italy, it is predicted that the e-commerce market will exceed 20 billion euros by 2023. Internationally, it is estimated that over 70% of internet users have made at least one online purchase in the last year.
Greater reach and visibility
Creating an e-commerce for your company allows you to reach a much wider audience compared to a physical store. Thanks to web commerce, you can sell your products and services to customers located anywhere in the world.
Cost reduction
Having an e-commerce can reduce costs associated with opening and managing a physical store, such as paying rent, utilities, and salaries. Moreover, marketing and promotion costs are generally lower for an online business.
Personalization of the shopping experience
An e-commerce allows you to collect data on your customers and their preferences, enabling you to offer them a personalized shopping experience and propose products and services more in line with their needs and tastes.
More effective sales and promotions
With an e-commerce, you have the ability to create advertising, promotions, and special offers more easily and effectively than a physical store. You can leverage tools such as email marketing campaigns, discount codes, and loyalty programs to incentivize purchases and increase sales.
How can we help you?
Our agency is able to provide you with various services for e-commerce site creation and optimization. Whether your business reality is yet to start or is already established and needs optimization, you’re in the right place!
1. Do you want to develop your e-commerce from scratch?
To develop an e-commerce from scratch, the first step is to have a business idea to validate in the market.
The study of the market, competitors, and audience is a fundamental phase for a successful e-commerce strategy.
We create custom e-commerce sites for your audience and your product, allowing you to attract the public’s attention and start off on the right foot.
2. Do you want to optimize an online shop that was poorly made or isn’t bringing the desired results?
If you have already created an e-commerce, but it’s not performing as it should or you’ve realized it was poorly made, our agency can help you.
As a first step, we will analyze the entire store together, highlighting areas for improvement.
The market study, along with a website remake, will allow you to achieve the desired results with a store that matches your company’s standards.
3. Do you want to scale your shop and increase sales like never before?
Our goal is not only to create a functional e-commerce site, but one that can scale, increasing your sales beyond your historical performance.
Our team, composed of programmers, SEO specialists, copywriters, graphic designers, and ADS specialists, is capable of doing just that: devising and developing a strategy that allows you to earn like never before.
Why choose us for e-commerce website development?
Your e-commerce site won’t be standard but will benefit from cutting-edge functionality and professionalism, thanks to the skills of our team of web designers and SEO specialists.
1. Decade-long experience in creating e-commerce sites that sell
Our agency boasts a decade of experience in creating successful e-commerce websites.
We don’t like to brag about our work, but the strategies and focus we put into our projects allow us to maintain a truly high standard.
Constant training, the selection of skilled collaborators (including freelancers), and “internal organization are fundamental pillars for us to provide the client with” excellent assistance and product.
It’s true, things don’t always go as planned, but continuous analysis and corresponding strategy modifications allow us to maintain focus on your objective.
2. Strategic analysis for positioning your e-commerce
Our e-commerce strategy includes a preliminary phase of strategic analysis to optimally position your e-commerce.
The analysis of the target market, competitors, and audience allows us to create an e-commerce site oriented towards your customers, which enhances your product and your brand.
Being able to communicate your product best to the right people and better than your competitors is fundamental for us.
Positioning your e-commerce in the market is our primary objective, and it’s the first step towards a successful e-commerce.
3. E-commerce for all sectors
Our agency specializes in creating e-commerce for all sectors.
Every sector and market has a different buyer persona, as does every product and type of business.
Our goal is to adapt your e-commerce to this, creating a fully customized e-commerce site for your needs and for the needs of the sector in which your business is located.
4. Geolocalized e-commerce
Whether it’s creating an e-commerce that exclusively offers shipping, or a local offline business that also offers shipping services, it’s important to geolocalize you.
Creating a geolocalized e-commerce in different cities allows you to increase your visibility. In fact, when users search for a service X with the name of their city (for example: sports shoe store Rome), your business will also appear in their searches.
When we analyze search volumes and notice that your service is indeed being searched for in a particular city, we proceed, obtaining excellent results and thus increasing your business sales.
5. User experience in e-commerce
By e-commerce user experience, we mean the shopping and browsing experience that your users and customers have when visiting your site. In addition to being an important ranking factor, thus improving your organic positioning in search engines, it allows you to increase sales and returning users. This is because if a user can navigate well within your site, they will be more inclined to make a purchase, will find what they’re looking for more easily, and will want to return to buy from you. This is precisely why we place so much importance on this factor, directly linked to increasing your sales and therefore your revenue.
6. Custom Graphics
Designing and choosing an e-commerce template suitable for your business, your product, and your audience is one of the main factors we focus on. Creating custom graphics will allow us to enhance your product, your personal brand, and the trust that customers place in your brand.
The graphics should not only promote the navigability of your site but also be aesthetically attractive to your buyer personas. All of this will help increase your sales and returning users, increasing your revenue and facilitating the achievement of ROI.
7. Carefully Curated Product Graphics
When we create an e-commerce site, we also pay great attention to product pages. Each product will have a dedicated page with images, description, various information, and, of course, the add-to-cart button. When we create a product page, we ensure it has high-quality images and videos, comprehensive and SEO-friendly descriptions, as well as convincing CTAs that encourage the user to make a purchase.
8. Customized Advertising Campaigns
One of the main points in a good strategy is advertising for your e-commerce. Especially in the initial phase, it’s important to create customized advertising campaigns for your online shop. This will help you increase traffic to your website, brand awareness, and your revenue.
E-commerce advertising can be done on search engines, like Google, but also on social media like Facebook, Instagram, and Pinterest. It’s true that an advertising campaign has costs, but thanks to the experience of our ADS specialists, reaching ROI won’t be a mirage.
9. Basic Search Engine Optimization for Your Business
In addition to advertising campaigns, a SEO strategy for e-commerce should not be neglected. Working on the Search Engine Optimization of a website means optimizing it for search engines, making it appear among the top results of the SERP. This will lead to an increase in traffic, brand awareness, and revenue.
SEO, unlike paid advertising campaigns, doesn’t have a cost, except for the professional SEO specialist and Copywriter who will work on getting you to the first page of Google. Our strategy for creating e-commerce sites and promoting them indeed provides for an integration between ADS and SEO: if ADS are paid but bring you immediately to the top, SEO has costs, of course, but it’s slower and it’s unlikely that someone will be able to take away your positioning. Once you stop paying for advertising campaigns, you certainly won’t maintain those rankings, which you will maintain with SEO, except for small updates to your content. This is precisely why our strategy involves an integration and collaboration of both activities, with great success thanks to our SEO specialists and copywriters.
10. Integration with External Management Systems or Software
Integrating an external management system or software into your e-commerce can become very advantageous in helping you with daily management of orders, logistics, and scalability of your business.
Integrating a management system that helps you with order fulfillment, for example, by preparing shipping labels for you, allows you to save time and speed up the dispatch of shipments.
Another useful external software to integrate, especially for businesses that have both an online and offline shop, is a management system that allows you to communicate between different warehouses, so you can move goods with a few clicks and never run out of products in both channels.
These are just 2 examples of management systems or external software that we can integrate into your ecommerce. Our job is to understand your needs and help you fulfill them by choosing the best software for your requirements.
11. CRO: Conversion Rate Optimization
By techniques of Conversion Rate Optimization, we mean all those strategies that lead to an optimization of the conversion rate.
By conversion, we mean your goal, which can be a sale, but also “signing up for your newsletter or downloading a freebie, for example. This depends on the” objective you’ve set for that specific point in the funnel.
To achieve your goal, we will focus on certain factors that influence the “user and customer to proceed with the conversion.”Such as a good user experience, the optimization of advertising campaigns and effective call to actions…
For CRO, it’s certainly useful to get support from external tools. Among our favorites, which we always recommend to our clients, are HotJar and LiteSpeed Cache.
HotJar
This is one of the tools we use most for our clients, which is why I recommend you read our review article on HotJar.
HotJar allows you to improve the user experience for your users and customers, a crucial factor for ranking, conversion, and user loyalty.
This program is able to “map” your site, highlighting those areas of the pages where users linger the most, those they don’t pay attention to, those where the most clicks occur, and so on…
HotJar is therefore able to show you, in black and white, how navigation occurs within your site’s pages, thus allowing you to improve those underperforming areas and optimize the zones that perform well.
I think it’s now clear to you why we implement this tool for most of our clients: optimizing navigation and user experience means converting more, allowing you to scale your business.
LiteSpeed Cache for super-fast sites
Another fundamental factor in ensuring an excellent user experience for your users is the loading speed of your website pages.
LiteSpeed Cache is the extension for CMS sites that we choose daily for our clients, in order to ensure good loading speed.
We can say that they are an additional support to CDNs (Content Delivery Networks), which are networks of servers spread across the globe that bring the resources the user is looking for closer, reducing the time needed for loading.
Having a fast and high-performing site is also extremely important for good organic positioning in search engines. Google, in fact, pays a lot of attention to including fast sites in the top results in SERP, which therefore allow their users good usability of the sites that it itself ranks high.
I bet that neither you nor Google intend to offer your customers a slow site, which would only push the customer to leave that site impatiently, never to return. Choosing your competitor.
12. Simplification of the shopping cart in your ecommerce
One of the most delicate phases of the purchasing process is precisely the final phase: payment.
It happens countless times that users add items to the cart only to abandon it, and not finalize the purchase. This can happen for various reasons, some controllable and others less so.
Among the controllable situations, we have the chaos of the shopping cart. Creating a simple cart and payment page, free from distractions and with only the essentials, can really help to increase sales conversions, and therefore your revenue.
For this very reason, simplifying the shopping cart is an aspect we pay a lot of attention to with our clients. The cart should be free from unnecessary descriptions, photos, images, videos, etc… which would only distract the customer who should be focused exclusively on the “buy” button.
In addition to the buy CTA, there are still important elements to include that can help you increase your revenue. Such as a count of how much is left for free shipping, a suggestion of products related to those already in the cart (thus leveraging cross-selling and up-selling) and possibly also a live chat where the customer can clarify their final doubts with your customer care.
13. Automatic Tax Localization
If your business involves purchases and shipments worldwide, or you want to expand to this option, our team of experts is able to help you.
We would simply need to make your e-commerce site capable of localizing the “user” and offering them not only customized language, currency, and units of measurement, but also a tax calculation that will be applied based on the user’s country of purchase.
Many CMSs offer extensions that, once downloaded and installed, allow you to add customer localization, simplifying tax calculations and avoiding accounting errors.
14. Website and E-commerce Security
One of the fundamental factors for us is making your e-commerce site secure: for you and your customers.
In an e-commerce site, transactions are carried out internally and externally, and sensitive data of the user and customer are released.
For this reason, it’s really important to protect this data, to make your customers feel safe, who will decide to buy from you and become loyal also based on the level of security you can offer them.
But you’ll also need to protect your site for yourself: it’s your business! If you lose it, you’ll also lose your source of income, you’ll have lost your investment in time and money, but also credibility in the eyes of your consumers.
Our advice is therefore to choose to entrust your business to true professionals who have the skills to seriously manage the security of your e-commerce site.
Wordfence Security
We’re talking about one of the best security plugins on the market, which is why I invite you to read our review of Wordfence Security.
Wordfence Security indeed allows you to raise the security levels of your e-commerce site by downloading and installing it in your CMS.
A CMS (content management system) like WordPress, for example, requires an increase in the site’s protective barriers. This is not because it’s an inherently insecure platform, on the contrary, hundreds of programmers work in the company to keep the CMS core constantly updated to prevent hacker attacks. The reason is that being an extremely widely used platform, it’s also extremely well-known, even to malicious actors, who will therefore be able to attack the site more easily.
Our team will indeed take care of keeping your site and its plugins updated to the latest version of the platform, use original plugins and only if strictly necessary and make HotJar Security active and functional to prevent hacker attacks on your site.
Our goal is to keep your business, your earnings, and your customers’ data safe.
Digital Certifications for Websites and E-commerce
However, a very delicate and exposed point, where hackers can gain access, lies in the communication between your site and the users’ and customers’ browsers.
Digital certifications deal precisely with this: they make the communication between your site and customers’ browsers encrypted, therefore secure and inaccessible.
The digital certificate, which has extremely variable costs, not only serves a protective purpose but is also a GDPR requirement: you have the obligation to protect the security of your users’ and customers’ data.
But that’s not all. For a few years now, the security certificate has been a ranking factor for Google, which therefore allows good organic positioning in its SERP only for e-commerce sites that possess this certification.
The reason is simple: the digital certificate also allows identification of your identity as a seller, and Google cares about recommending sites that are able to keep their users’ data secure. For this very reason, when a visitor enters a site where they are alerted that it is not secure, they will most likely exit it.
We develop sites and e-commerce with different CMS depending on your store’s needs
A CMS, Content Management System, is nothing more than a “prefabricated” platform that allows you to create a website, including e-commerce, without the need to know programming codes.
This leads to a reduction in production time and costs of the site, as a programmer’s assistance is not necessary.
A programmer is able to create a highly customized e-commerce site, which can indeed be a sore point when choosing to create an e-commerce site with a CMS. But today, these platforms are able to provide plugins for every need, which therefore also allow a good degree of site customization.
For us, therefore, choosing a CMS is extremely positive for reducing costs, time, and it also simplifies platform management.
We create e-commerce with WordPress
WordPress is one of the most widely used open-source CMS in the world for creating websites.
To be precise, it was born as a blogging platform, but thanks to its WooCommerce plugin, it’s possible to create an e-commerce with WordPress.
Once you’ve created your site catalog, all you’ll need to do is go to the official WordPress directory, download and install WooCommerce, which will allow you to create your online shop.
Choosing to create an e-commerce with this CMS is particularly suitable for those businesses that already have an established WordPress site and have decided to integrate an online shop only at a later stage. But also for those entrepreneurial realities where the support of a blog is extremely important.
Let’s not forget that WordPress is particularly SEO-friendly, and will therefore help you increase organic traffic to your site and potential purchases.
We create e-commerce with PrestaShop
PrestaShop is an open-source CMS created specifically for building online shops.
Creating an e-commerce with PrestaShop is very simple, with good SEO support and easy maintenance.
One of the biggest advantages of PrestaShop, and one of the parameters we consider when recommending it to one of our clients, is its scalability. This CMS is indeed suitable for small to medium-sized businesses, but it also adapts perfectly to a growing business.
We develop your store on Shopify
Shopify is a service platform for creating online stores.
It therefore differs from a CMS, which are usually free and for which you pay for extensions, as Shopify requires a monthly fee, which varies according to traffic and turnover.
Creating a Shopify e-commerce site is truly simple, fast, the platform is intuitive and doesn’t require large initial expenses. This is why it’s one of the most used platforms, especially for those starting a small business, even though it doesn’t allow for a high degree of customization.
We create e-commerce sites in Magento
Magento is an open-source CMS, particularly suitable for larger businesses.
Creating an e-commerce site with Magento is indeed more complex compared to the other platforms mentioned above, but it allows for optimal management for those advanced and well-established business realities in the market.
Magento offers its users particularly efficient settings, analytics, and inventory management that can concretely help any business.
How does it work when you contact us?
Whether you want to create your e-commerce site from scratch, scale your existing online business, or expand your offline reality to online, we can help you!
You can request an initial introductory call to tell us about your project, your ideas, and your expectations, and then evaluate if and how we can work best together.
Our team will be at your disposal to outline a strategy to implement in order to achieve the results you expect.
Frequently Asked Questions about e-commerce development
How much does it cost to create an e-commerce site to sell?
There isn’t a single answer, it depends on thousands of factors such as e-commerce market niche, quantity of products, level of competitors, and many others. However, the minimum price starts around €2000.00 and up to tens of thousands of €.
The creation of an average e-commerce site costs €3,500.00 + all maintenance fees and/or product updates required, which can range from €0 to €5,000.00 per month in the most complex cases with a particularly large e-commerce catalog (tens of thousands of products).
How long does it take you to create an e-commerce site?
This is also highly variable. For the creation of a professional e-commerce site, we start from 20 working days and up. We try to be quick to support the client’s investment in a short time, but creating a professional shop requires its time.
Once my e-commerce site is created, will I be able to update and manage it independently?
Certainly, the main purpose and functionality of a professional e-commerce site is to make the client free to manage it independently and not dependent on continuous external intervention. We create a user-friendly control panel to make our web services easy to use thanks to new technologies.
How many products can I add to my company’s store?
The number of products is unlimited. It all comes down to understanding the possibilities and potential of the server you choose: an economical server with a dozen products is already at its limit. If instead you opt for premium solutions and servers with high specifications at a higher price, you can add even thousands or tens of thousands of products to a single e-commerce site.
What payment methods can my company accept with my online store?
Every e-commerce site created by our web agency accepts payments by credit card, PayPal, cash on delivery, and bank transfer. We add other functionalities on request to increase payment possibilities and improve the sales process.
Are there fixed costs or other payments to keep my e-commerce site online?
None, once created, the e-commerce site is your property. You will have the annual cost of renewing the domain and server, that’s all.
Can I independently choose the preferred CMS for the creation of my e-commerce site?
Absolutely yes, our web agency has great experience with all CMSs, let’s see together which one suits you best.
Can you connect my e-commerce site to the company CRM?
Yes! We connect the created ecommerce site to any CRM that has API keys for connection. “The important thing is to properly plan the work from the” beginning, which allows us to use the right tools and organize the development in an orderly manner.
Do you have any other questions or concerns? Contact us without obligation and let’s have a chat together.
