We are Qreativa, a Creative Communication and web marketing agency. Contact us for personalized consultation on your company’s communication or to create a new corporate brand identity.
What “is a communication agency and what does it do”?
Communication agencies are a collection of talents from the world of digital advertising and creative communication. They create digital projects, communication plans, and branded content strategies for client companies. To achieve this, we at Qreativa implement Digital PR and brand reputation strategies to increase your company’s visibility.
Their goal is to differentiate positioning and carve out a market share for their collaborators, thus achieving a consequent increase in sales of their client’s services.
What are the advantages of a communication and image strategy?
Communication, within marketing, allows you to become known in the marketplace and thus achieve success, as it has the specific function of creating a connection between the brand and the target audience.
Persuasive communication is not only a tool that increases the volume of traffic to your site, but it is also capable of building customer loyalty, and thus making them return multiple times.
Difference between Marketing and Communication
If marketing is used to study the needs of users or visitors, communication is what allows you to enter into a relationship with them, which is why these are elements that are impossible to do without.
It can therefore be said that marketing, to be successful, must be accompanied by adequate communication. Being guided by a team of experts can truly prevent a series of common errors in communication style that can even damage the company’s image.
How to choose the best communication agency?
When thinking about the many communication or web marketing agencies in the country, unfortunately, people often think of “hot air”, lack of concreteness, lots of words and little substance, and so on.
At Qreativa, we give our all to change this prejudice. While it’s true that Italy is full of quasi-scammers, there are also honest and passionate people, and we are determined to establish ourselves as a trusted communication agency.
Look for transparent and honest web agencies
If you don’t know how to choose the best agency in your area, focus on transparency above all else. When looking for solutions, you’re primarily looking for people. Find the best, the most humble and passionate ones, and you’ll find the best companies.
Beware of the inexperienced
The “image of the” communication agency is important. Was it created 10 days ago and has a questionable design? Stay away, they have most likely used some template or theme found online to pose as experts, but it’s clear that this is not their core business. An “agency should have a cutting-edge communication plan”. If they can’t do it for themselves, how can they ever do it for your business?
Look for reviews or publications in news outlets
Even in the B2B world, reviews and press office publications define the popularity and reliability of communication agencies. You can find our reviews here.
How “is a communication agency internally organized”?
To complete a communication project, different figures and partners in various areas of expertise are needed:
- Creative Director: this is the main figure in the “communication agency, responsible for the” conception and creation of advertising campaigns. They are able to guide the creative team and make important decisions regarding the visual and verbal communication of advertising messages.
- Copywriter: This is the figure responsible for SEO Copywriting, which involves writing advertising texts and SEO content. They have a great ability to summarize and adapt to the tone of voice of the company they represent.
- Art director: Responsible for the visual aspect of advertising messages. Works closely with the creative director to create coherent and impactful visual communication.
- Graphic designer: This is the person who thinks about the graphic design of logos, brochures, flyers, websites, and various advertising materials. They have excellent knowledge of graphic software and a keen eye for details.
- Social media manager: Must be able to create interesting and engaging content for the audience, manage campaigns on Facebook Ads, Instagram Ads, TikTok Ads, and LinkedIn Ads, and analyze the results obtained.
- Project manager: This is the person who coordinates the work of all the figures listed above. Plans and manages work effectively, respecting established timelines and budgets.
- Account manager: This is the figure who works on managing the relationship with the client. Must be able to understand the client’s needs, manage expectations, and find appropriate solutions to their needs.
- Strategist: This is the person responsible for developing the company’s communication strategy. Analyzes the market, competitors, and target audience to identify opportunities and strengths of the company they represent.
Services of our communication agency for your company
The range of services offered is very wide and includes: creative branding and logo creation, brochure design, flyer production and any other type of marketing support, packaging, design for advertising, events and presentations, illustrations, video animation, printing, social media management, with customized packages depending on needs and available budget.
Let’s now look at our communication agency’s services in detail.
Personalized communication strategies for your company: it’s best to aim before firing!
Not all companies have the same needs. Communication strategies can vary based on the type of product sold, the brand identity you want to convey, and the target audience.
Marketing personalization focuses on the relationship between consumers and the company, and is oriented towards ensuring maximum customer satisfaction.
This is one of the tactics that performs best in terms of conversion, because it ensures concrete and quick results. Personalized communication encourages loyalty and prevents users from moving away from the brand.
Agenzia Qreativa allows for a complete analysis of the buyer persona (the average user who buys services from a certain company), their habits, geographical origin, and devices used. All this data will then be used to create a personalized approach towards your company, which induces the visitor to conclude the purchase cycle phase, that is, to transform from a user to a customer.
Advertising and branding agency: get noticed and stand out from the competition or you’ll become invisible
A well-structured communication plan also includes advertising activities, branding, brand identity, and coordinated image to take care of the company’s appearance. Making your brand known (brand awareness) is absolutely essential and allows you to stand out from the competition, even when selling similar services.
As you may have noticed, the best-known brands are those that everyone talks about and that easily remain in people’s minds. At the base of this attitude is meticulous promotion and graphic design work, structured on a rather articulated set of emotions, peculiarities, and transmitted philosophy.
Through the construction of its own branding strategy, the brand’s character is composed, that is, the sum of aspects that make it unique and easily recognizable, and above all, imprinted in the minds of consumers.
Creation of websites loved by Google with modern web design
Among the services offered, of course, is also website creation.
Those who choose to collaborate with us often need to create their own website from scratch, or to do a complete renovation.
Freelancers, companies, associations, many need a reference site, and doing it alone is not at all simple.
Designing, building, and then putting a landing page online is a process that requires specific skills, and usually the first step consists of an accurate SEO consultation, in which long-term objectives and strategies are evaluated. If possible, therefore, it’s better to avoid DIY, which in these cases can even cause damage to the brand image or not produce the desired results.
Agency specialized in creating e-commerce with tools designed to sell your products
Creating an e-commerce with well-done web design is a complex challenge that requires skills and passion.
Opening an online store can indeed take just a few minutes in practice, but its profitability depends on a solid sales strategy and ad hoc business planning that connects to new technologies.
You may not know this, but to open an e-commerce it’s also necessary to take into account all the bureaucratic and legal aspects, which often escape the entrepreneur but are clear to those who work in the sector. Starting an e-commerce is equivalent to opening a physical commercial activity in all respects, and therefore there is a need to observe some bureaucratic rules.
In addition to this, there is a need to evaluate competitors and develop a business plan that allows for being as competitive as possible in the market.
Among the most important activities for building an e-commerce is the creation of SEO content, to index the website and put it at the top of search engine results pages, and the creation of an attractive design that also takes into account the message conveyed by the brand.
Social media marketing: how to leverage social media to achieve your goals without wasting time
In corporate web marketing, social media marketing is one of the main strategies used.
It’s important to keep in mind that today, a large portion of potential customers spends a lot of time getting informed and entertained on social network platforms, so it’s necessary to fully exploit their potential. Making the best use of social platforms allows you to expand the market, increasing the customer base and seeking new opportunities for your business.
However, promoting a “company’s services or your own work on social media requires different approaches compared to classic marketing, so much” so that social media marketing is a separate branch of the discipline.
It is necessary to organize appropriate communication management, which is in line with that of social media, and to plan a uniform and organic marketing strategy that is the same across all platforms.
The goal of social media marketing is to create a series of profitable interactions between the company and users, through interactive and two-way communication, which manages to engage users and induce them to leave feedback, thus generating beneficial word-of-mouth.
Email marketing: how to reach your customers directly in their inbox
Although wrongly considered an outdated practice for promoting your business, email marketing is still an important tool for promoting your company.
Thanks to email marketing, it is possible to acquire new customers, and especially to retain existing ones. Writing a personalized email for users means creating a form of one-to-one communication and establishing a relationship of trust.
Of course, the language must be carefully studied to be as natural as possible, simple and colloquial. Through email marketing, our Team will be able to create an ad hoc strategy for your company, set up with promotional notifications, automations, discounts, an informative and promotional journey on all the news concerning your company and new technologies.
Video Marketing and Content Marketing: Creating Quality Content for Your Audience
An image is worth a thousand words. This is especially true in the field of marketing and communication.
Creating videos to promote your company is one of the activities capable of generating the highest volume of traffic. It is indeed a very versatile tool, which can create loyalty relationships with users through tutorials, testimonials, webinars, live streaming events, and information. Just like content marketing, which generally defines all strategic activities aimed at creating valuable and attractive content, video advertising is an exceptional promotional expedient, which obviously must be created by expert hands to be truly effective.
Search Engine Optimization: Specialized Agency in Increasing Your Website’s Visibility
Qreativa provides a team capable of conducting accurate and high-quality technical analyses, and through personalized SEO audits, evaluating its health status.
It often happens that a company website has little traffic, fails to promote products in the most adequate way, or needs to create a new, appropriate SEO strategy from scratch.
With expertise, dedication, and thanks to the use of professional tools, we are able to identify all possible shortcomings of your pages, correct errors, and optimize them to the maximum, to bring them to the top of the SERP (search engine results page) also thanks to link building campaigns.
We create tailored SEO strategies for hair salons, medical practices, and any business that needs to stand out and increase visibility and turnover.
Influencer Marketing: Harnessing the Power of Social Collaboration to Promote Your Brand
Consumers are now accustomed to classic advertising messages, and more and more often, before buying a product, they rely on reviews from influencers they esteem, accepting their advice and taking their opinions into consideration.
To promote a brand or product, influencer marketing is one of the most effective tactics because it significantly raises the brand’s image and reputation. It involves hiring a famous personality on social media to share their positive impressions of your product or make reviews within various platforms.
Of course, this is a strategy that must be structured with certain criteria, without ever exaggerating, without ever appearing out of place or not credible. To avoid the famous boomerang effect (influencers who inadvertently damage the brand’s image instead of promoting it), it is advisable to evaluate an action plan with an expert who can guide and support you step by step.
ROI Measurement: Analyzing Results to Improve Web Marketing Strategies
Return On Investment (ROI) is an index that measures the profitability of communication campaigns for the company. In essence, it allows you to evaluate how much your business spends on promotion compared to the revenue generated by the projects.
This is a very important piece of data because it is thanks to it that you can truly understand how successful a communication strategy has been, and then make relevant decisions about it. Although the formula is rather simple, because it is nothing more than the difference between what is spent on advertising campaigns and the profit generated, in reality, it happens that without expert support, one cannot contextualize the result. Various factors must be included in the calculation, adapting them to circumstances and timings that are often difficult to identify on your own.
We are able to make an accurate ROI calculation, without errors, and inclusive of all necessary data. This way, you’ll be able to truly evaluate how much you’ve earned and whether to scale up your web marketing activity or, on the contrary, slow down.
Who are we and why are we able to help you with your corporate communication?
With more than 10 years of experience, we are proud to be one of the most competent image agencies and consultants in Italy. We are a small and agile team, we will never treat you like a number or an invoice – we will take care of your business just as you would.
Do you have questions about our work or want to read some reviews? You can find them here.
How does our Communication Agency work? Contact, study, proposal, action!
We take care of your company exactly as you would, with passion and humanity. We are certified professionals, but we are not a large company, and this allows us to develop personalized, long-lasting collaborations based on mutual trust.
If you have a project in mind, let’s talk about it together, we will organize a free consultation to discuss its possible realization.
We will study the pros and cons of your proposal and, once we reach an agreement, we will take action.
Where are we? You can find us in Rome, Genoa, Milan, Trento, Ferrara and Padua.
