Keyword Research and SEO Strategy

With over 10 years of experience in web marketing, we know that the key to online success is a solid and targeted SEO strategy. Our team of 6 SEO specialists, each with specific skills, is ready to help you achieve your goals.

The first step to a successful online presence is keyword research.

Together we discover:

Which keywords your potential customers are searching for.
How to effectively position your business in search engines.
How to increase your online visibility and attract new customers.

We don’t leave you alone!

We offer you personalized SEO consulting that starts by listening to your needs and translates into concrete actions to:

Optimize your website for search engines.
Create high-quality content that engages your audience.
Improve your ranking in search results.

Why choose Qreativa?

Years of experience in the SEO sector.
Team of highly qualified specialists.
Strategic and personalized approach.
Concrete and measurable results.

Contact us now for a free consultation!

Together, we can grow your online business.

Don’t waste words: use keyword research to win over your online audience

Imagine launching a message in a bottle, hoping it reaches the right recipient. With keyword research, it’s like having a compass to direct your communication with surgical precision.

What is keyword research?

In simple terms, it’s the art of intercepting the keywords that your target audience uses to search for information, products, or services online. It’s like listening to their questions and needs and then creating tailored content that fully satisfies them.

Why is it important?

Attract the right traffic to your website: intercept only users genuinely interested in what you offer.
Improve your search engine ranking: Google & Co. reward websites that answer users’ questions.
Increase conversions: more interested people on your website mean more potential customers.

Not just keywords:

Keyword research doesn’t just find the most searched keywords, but goes beyond, analyzing:

Search volume: how many people search for a specific keyword.
Competition: how difficult it is to rank for a specific keyword.
Search intent: what users are looking for when they use a specific keyword.

In simple terms, keyword research allows you to:

Speak the same language as your audience.
Create content that captures their interests.
Obtain concrete results in terms of visibility and conversions.

Make the right choice!

Keyword research is a complex process, but fundamental for online success. Trust an SEO expert like Qreativa to get an effective and tailored keyword research strategy for your business.

Start navigating towards online success: contact us for a free consultation!

Keywords vs. Queries: the key to winning over your online audience

Understanding the difference between keywords and search queries is fundamental for an effective SEO strategy.

Keywords:

Are the key terms that users might type into search engines.
You choose them to optimize your website.
Can be generic or specific.
Example: “running shoes”.

Queries:

Are the questions that users actually type into search engines.
Reflect their specific needs at a given moment.
Can include unforeseen variants and phrases.
Example: “where to buy running shoes near me”.

Why is the difference important?

Keywords help you intercept the right traffic.
Queries help you understand what your audience wants.
By combining the two, you create content that meets their needs and improves your ranking.

A practical example:

Imagine you’re selling running shoes.

You could optimize your site for the keyword “running shoes”.
But if users search for “where to buy running shoes near me”, your site might not appear in the search results.

What to do?

Use keyword research tools to find the most searched keywords.
Analyze search queries to understand user intentions.
Create content that answers their questions and offers them what they’re looking for.

Get the most out of your SEO:

Rely on an SEO expert for a personalized strategy.
Use keyword research and query analysis tools.
Create high-quality content that meets your audience’s needs.

Keyword Research: The Cornerstone of SEO Success

Don’t play at building sandcastles!

Imagine building a house. Keyword Research is like the foundation on which the entire structure rests. Choose the wrong keywords and your sandcastle will crumble miserably.

Get inside your audience’s mind

Keyword Research allows you to understand what your potential customers are searching for. What words do they use? What questions do they ask? Only then can you create content that attracts and satisfies them.

Create irresistible content

Forget generic content. With Keyword Research, you create specific and targeted content that intercepts your audience’s needs.

Dominate the competition

Discover the keywords in your industry and find unexplored niches. Position yourself as a leader and conquer your space in the digital market.

Not just traffic, but conversions

Attract only users truly interested in what you offer to your website. Increase conversions and turn visitors into customers.

Evolve with trends

Online searches are constantly changing. Keyword Research allows you to adapt to new trends and always stay one step ahead.

Keyword Research is not optional

It’s a fundamental pillar for your SEO strategy. It’s the bridge that connects your business to your audience.

Speak your customers’ language

Choose the right keywords and gain the visibility you deserve in the digital world.

Leave nothing to chance

Rely on an SEO expert for effective and tailored Keyword Research for your business.

What’s the difference between keywords and topics?

Understanding the difference between keywords and topics is crucial for an effective SEO strategy in the digital age.

Keywords:

Are specific and targeted key phrases.
Drive traffic to a web page.
Are essential for SEO optimization.

Topics:

Are broad and general subjects.
Help structure and organize content.
Offer value and information to users.

The main differences

Specificity: keywords are specific, topics are generic.
Usage: keywords drive traffic, topics structure content.
Approach: search engines reward topic-based content.

Why both are important

Keywords attract users.
Topics satisfy them.

A winning strategy therefore:

Combines keywords and topics to create irresistible content.
Offers value and information to your audience.
Dominates the competition and gains the visibility you deserve.

How do we conduct keyword research in our web agency? We’ll gladly explain it to you

1. Tell us your goal:

Do you want to sell products?
Provide information?
Generate leads?

2. Brainstorming:

We develop a list of relevant terms for your site with you.
What do you offer? How do users search for you?

3. Research tools we use:

Google Keyword Planner
Ubersuggest
SEMrush
Ahrefs

4. Competitor analysis:

What keywords do your competitors use?
Ahrefs and SEMrush help us discover this.

5. Search intent:

Is the user looking for information or wanting to buy?
The keyword must match your goal.

6. Long-tail keywords:

Longer and more specific search phrases.
Lower search volume, but higher purchase intent.

7. Difficulty assessment:

How difficult is it to rank for a certain keyword?
Tools like SEMrush show the keyword difficulty.

8. Keyword organization:

We group them into categories or themes.
We plan the structure of your site and content production.

9. Creation of optimized content:

We write high-quality SEO texts.
We optimize title, meta descriptions, and links.

10. Monitoring and updating:

Keyword research is not a static activity.
We monitor performance and update your strategy if necessary.

Together, we’ll conquer your slice of the online market!

Remember:

Keyword research is your compass.
Qreativa is your map to success.

search volume keyword research — *Example of search volume for the keyword “restaurant in Milan”*

Keyword research tools: what are the best tools

Unlock your website’s potential with the right combination of tools and strategies.

The allies for your keyword research:

1. Google Keyword Planner:

Free Google tool.
In-depth keyword analysis.
Performance predictions and search volumes.
Integration with Google Ads.
Real and reliable search data.

google keyword planner operations keyword suggestions

2. Ubersuggest:

Created by Neil Patel.
Keyword suggestions, search volumes, and ranking difficulty.
Content ideas.
Limited free version.

3. SEMrush:

Comprehensive digital marketing tool.
Keyword research, competitor analysis, SEO audit and much more.
Complete overview of a domain and its competitors.

4. Ahrefs:

Vast amount of backlink data.
Keyword Explorer with search volumes, keyword ideas, difficulty, and much more.

5. Moz Keyword Explorer:

Detailed analyses on opportunity, competition, and potential of keywords.

6. KWFinder:

Quick keyword analysis.
Trends, search volume, CPC, and competition level.
Clean and intuitive interface.

7. AnswerThePublic:

Shows questions people ask on search engines.
Great for getting content ideas and understanding search intent.

answer the public how to do keyword research

8. SEOZoom:

Made in Italy SEO tool.
Optimized for Italian search data.
Powerful keyword research tool.
Detailed competitor analysis.

Choose the right tools for your strategy:

Objectives: What do you want to achieve with your research?
Budget: How much are you willing to spend?
Experience Level: How familiar are you with SEO?

Not sure where to start?

Trust Qreativa for effective and personalized keyword research.

Together, we’ll conquer your slice of the online market!

And remember:

Keyword research is a fundamental process for SEO.
The right tools can help you save time and achieve better results.
An effective SEO strategy requires a combination of tools and skills.

Other tips you should treasure:

Use a variety of tools to get a complete overview.
Monitor your keywords and update your strategy regularly.
Be patient: SEO takes time and effort!

With the right amount of dedication and the right tools, online success is within reach!

Google Trends: The key to anticipating trends and dominating your market

Don’t leave anything to chance: Integrate Google Trends into your keyword research strategy!

Why Google Trends is a valuable ally:

Understand trends: Monitor keyword trends and discover if they’re growing, declining, or stabilizing.
Anticipate audience needs: Intercept new trends and ride the wave of success.
Adapt to the market: Modify your strategy based on changes and seasonality.

How Qreativa integrates Google Trends into keyword research:

1. Trend analysis:

We identify growing and declining keywords.
We choose terms to focus on for maximum return on investment (ROI).

2. Seasonality:

We predict search peaks and prepare in advance.
We optimize content for seasonality and maximize visibility.

3. Keyword comparison:

We compare different variants and choose the best for each objective.
We find the perfect combination of keywords to attract the desired audience.

4. New trending topics:

We discover emerging themes and create fresh and engaging content.
We always stay up-to-date with the latest market trends.

5. Geographic analysis:

We adapt the strategy to different geographical areas.
We conquer new markets and expand our reach.

6. Events and news:

We monitor the impact of events and news on searches.
We seize opportunities to increase traffic and conversions.

The advantages of integrating Google Trends:

More informed and strategic decisions.
Greater effectiveness and return on investment.
Increased visibility and market competitiveness.

Other tips we give you:

Use Google Trends along with other keyword research tools.
Regularly monitor your keywords and update your strategy.
Be flexible and ready to adapt to market changes!

Keyword research and Google Trends — *Google Trends*

Search volume: A fundamental indicator for SEO optimization

Search volume is the litmus test of SEO success:

It indicates the number of monthly searches for a specific keyword.
The higher the volume, the greater the audience interest.

Why is it fundamental?

It helps you intercept the most relevant traffic.
It allows you to maximize potential visits to your website.
It provides a quantitative measure of demand for specific topics or products.

How to leverage search volume:

1. Understanding demand:

Identify keywords with high search volume to intercept significant user interest.

2. Seasonality and trends:

Monitor changes over time to ride the wave of trends and take advantage of seasonal peaks.

3. User intent:

Don’t focus only on volume, but also consider the purchase or conversion intent.

4. Content planning:

Create content optimized for keywords with high search volumes to attract more visitors.

5. Competition assessment:

Choose keywords with good search volume but with manageable competition.

Not just numbers, but strategy:

Combining search volume with other factors, such as ranking difficulty and characteristics of your audience, is the key to a winning SEO strategy.

Trust an SEO expert like Qreativa for a complete and personalized analysis!

search volume — *Example of keyword analysis “vegan restaurant in Milan”*

Google Search Console: why it’s useful in keyword strategy

Boost your keyword research with Google Search Console!

It allows you to understand how Google sees your website.
It provides key information to optimize your keyword research strategy.
It helps you identify areas for improvement and increase your organic traffic.

How to leverage Google Search Console for your keyword strategy:

1. View top queries:

Discover which keywords are actually driving traffic to your site.
Monitor the number of clicks and average position for each query.

2. Uncover hidden opportunities:

Identify queries with untapped potential and improve your content or snippet.
Increase CTR and attract more visitors from relevant searches.

3. Analyze Click-Through Rate (CTR):

Optimize the title and meta description to maximize the number of clicks.
Make your site more attractive to users searching for your keywords.

4. Technical evaluation:

Resolve technical issues that could negatively affect ranking.
Improve user experience and increase your chances of success.