We are Qreativa, a web agency specialized in creating professional websites. Contact us for personalized consultation on creating your website or optimizing it for search engines.
What is meant by a professional website?
A professional website is a fundamental tool for success in today’s business world. But what exactly is meant by a “professional website”? We’ll examine the key characteristics that define a high-level website and why it’s so important for your business and profession.
Characteristics of a Professional Website
Attractive Web Design
Design is the first thing visitors notice when they arrive on your website. An attractive and professional design is crucial to give visitors a good impression and convey the seriousness and quality of your brand.
Intuitive Navigation for Customers
A professional website must be easy to navigate. Users should be able to easily find the information they’re looking for and move smoothly between various sections of the site. To evaluate the “usability and” optimization of every website we create, we use a series of tools including HotJar, one of the best tools available.
Quality content
The SEO content of your website must be interesting, informative, and well-written. Good content attracts visitors’ attention, engages them, and encourages them to return to your site; it’s the foundation of good business communication.
Search Engine Optimization (SEO) and Web Marketing
A professional website must be optimized for search engines, so it can be easily found and have a good position in search results.
But why create a professional website?
Creating a website is necessary, whether you’re a B2B or B2C company, a freelancer, or an aspiring professional if you want to make a difference in your web marketing.
It allows you to be found, showcase your work, and generate interest from potential clients, encouraging them to call you or get in touch with you.
Not all websites are efficient; there are some essential requirements, especially from a technical and strategic point of view.
We have gained experience in this sector for quite some time and perfected a practical and effective approach to website creation.
We create websites that work on search engines and in marketing in general.
Why choose our web agency to create a professional website?
1. Decades of Experience
You know what Protagoras said? “Practice without theory is blind, as blind as theory without practice”.
To create something effective, you need solid theoretical knowledge – and great practical skills. We have both. We have years of experience in creating professional websites. We have a team of experts, each in their field, who collaborate to create unique sites, each personal and special.
From “experience, one learns, and we continue to study, test, and experiment to give you an” increasingly effective experience.
2. We Create Your Professional Website with the Highest Technological Standards
Wait, before continuing, let’s look at the most used programming languages for your site:
- PHP = handles dynamic functionalities,
- CSS = is the layout. It defines the style, the form of everything on the site,
- HTML = is the structure of the site. It defines the content and helps divide the construction of each page.
These are the aspects that make up a website. We use the best customized tools and plugins to create a unique experience. This is also to ensure that Google can easily read your site, positioning it optimally.
3. Custom professional design, we don’t use downloaded templates for your website
Here we reconnect to the discussion about the care we have for you. We’ll decide together on the style and features, and our team of graphic designers will create a unique and specific design.
Yes, it would be simpler to adapt downloaded templates to every need, but that’s not our style. We are a “website creation agency. Creation. Not adaptation of” other templates .
4. Search engine optimization
Once the ideal website is created, we perform basic optimization for the most used search engines. Such as Google, Maps, Alexa, Siri. This will allow the site to climb the SERP and be found.
O “ptimization is what improves scanning” – positioning in SERP – indexing by the search engine. It determines the sequence of sites proposed on the first page. Let’s take Google as an example: how does it work? First of all, it scans all the pages that respond to the query posed by a user. Then it indexes the content it has scanned – very quickly, and positions the various contents in order according to its algorithm.
There are several parameters it analyzes, such as the technical structure of the site and its content in terms of SEO according to the keyword. We take care of every aspect to work on the scalability of your brand or personal brand. Are you scared by SEO costs? You shouldn’t be, we’re ready to listen to your needs and work according to your available budget.
Website creation for SEO positioning
5. Creation of fully responsive websites: multi-device and multi-platform
Desktop, mobile, tablet, smart TV, smartwatch.
The sites we create are visible in every format.
We specifically create adaptations that are effective with any device, optimizing the user experience for visitors.
6. Hosting and CDN for your site: increased loading speed
Is the CDN (content delivery network) important? Absolutely yes! It allows lightening the server load, making the site load – and load all pages – quickly. It’s essential to improve the experience of those who open the website, but also because it identifies you as an effective company!
Think about it, when you happen to open a site and see that it loads very slowly, how does it make you feel? We must be the first to prove ourselves functional, to transmit it to our users!
7. Domain and email management: essential in website creation
A really important thing for a “company’s website is to have an appropriate email address. No more firstname.lastname@gmail.com! It’s” necessary to have a suitable email domain, perfect, that has your name (or info / administration / etc) and @yourcompanyname.it!
We take care of purchasing the domain with the mailbox and configuring it. We manage everything related:
- DNS (Domain Name System),
- Redirect to another site,
- Email box management @domainname IMAP and POP3
8. Web agency expert in SEO positioning for search engines
SEO (Search Engine Optimization) is a set of marketing strategies that allow optimizing a website by improving its organic visibility on search engines, not paid.
We take care of on-page and off-page SEO, brand awareness building and optimization of company texts. These actions are implemented taking into account some particular factors:
- Technical improvement of the website structure: its construction and tree infrastructure,
- Editorial plan with writing quality content: there is a specific way to write for the web to get results, we have expert copywriters who exclusively deal with this,
- Backlink strategy for your website: inbound links, or incoming links, or external links. These are connections that improve your website, positioning it higher than others.
9. Creation of Geolocalized Websites
In creating a website, we always consider optimization for local geolocation. Concretely, strategies are implemented that lead the site to be proposed to people in the area where its headquarters are located – or where it wants to operate. Consequently, the search engine understands your territorial area of reference and positions you higher in your geographical areas.
10. Web Agency Certified in User Experience and Web Marketing
That is, the usability of the site by users from the point of view of: Functionality, Ease of use, and Navigation. But not only that, it concerns the overall experience the user has on the site: what feelings does it evoke? What perception does the user have of the quality and usefulness of the site? Is it simple and immediate to use?
We put the user at the center when searching and visiting your website. Starting from a pleasant and custom-made graphic design, moving on to navigation speed between the site pages and logical and immediate comprehension. We create a quality experience for the user.
11. Constant Assistance and Security for Your Professional Website
Website Creation with High Security Standards
When we create websites, we use incredible security software. We secure your digital place. We keep your site’s code always updated to avoid the risks of malware or DDOS attacks. Moreover, we are always available with assistance – not from interns, but from seniors! We take care of your website’s security.
Do you have doubts or questions? Contact us without obligation and let’s have a chat together.
Types of Professional Websites
Corporate Websites
Corporate websites are designed to represent an organization and promote its products or services. There are two main types of corporate websites: e-commerce and showcase sites.
E-commerce
E-commerce sites are designed to sell products or services directly to customers. These websites offer an intuitive user interface and a secure payment system, allowing customers to purchase products or services online without issues. Some popular examples of e-commerce sites include Amazon, eBay, and Zalando.
Showcase Websites
Showcase sites, on the other hand, are designed to display the products or services offered by the “company without offering the possibility to purchase them online. These websites primarily serve as a marketing tool to attract customers’ attention and direct them towards offline sales channels. An example of a showcase site could be a restaurant’s website or a small local business.”
Informational Websites
Informational websites are designed to provide information on a particular topic or industry. These sites can be created by organizations, educational institutions, government entities, or individual experts in their field. The main goal of an informational website is to educate and inform visitors, offering quality and updated content. Examples of informational websites can include online encyclopedias like Wikipedia or news websites like La Repubblica and Il Corriere della Sera.
Entertainment Websites
Entertainment websites are created to offer fun and engaging content to visitors. They can include online games, videos, music, blogs, and more. Entertainment websites often seek to attract a large number of visitors and can generate profits through advertising, subscriptions, or the sale of related products. Some examples of entertainment websites include YouTube, Netflix, and Spotify.
Landing Page
Landing pages are web pages specifically designed to make visitors perform a “specific action (CTA Call To Action), such as signing up for a newsletter, downloading a free e-book, or purchasing a product. These pages are often used in combination with advertising and web marketing campaigns to increase conversion and obtain measurable results. Landing pages must be well-designed and have a clear and persuasive message to encourage visitors to perform the” desired action.
Who are we? Expert web designers
Our team of web design professionals is available to create your professional website in 20 working days from concept to online launch. We are certified as Google specialists and will position your site on search engines thanks to optimized SEO content.
What do we actually do for your business?
Let’s look at our web design services for website creation:
1. Do you want to create your professional website or e-commerce from scratch?
We build your online presence ensuring the highest professional quality capable of standing out even in today’s market.
2. Do you want to fix a poorly made website or e-commerce?
We analyze the history and help you restructure your site, whatever it may be and in whatever situation it finds itself. If until today your site hasn’t brought you the desired contacts, don’t give up, we can fix it and give you concrete results.
3. Do you want to update the web design of your website?
You have a good online presence, complete and attractive, but you want to update everything with the highest graphic standards and animation of the moment. We build digital videos and animations for you that can be implemented on your site without slowing it down or making it heavy.
Legal obligations to be respected for websites or e-commerce
Creating a website is a process that involves not only technical skills but also knowledge of some legal obligations. This article illustrates the main legal obligations to be respected to avoid legal problems or sanctions.
1. Domain registration for your website
Domain registration request
To register a domain, it is necessary to contact an authorized Registrar and provide a series of data, including the name and “address of the owner. Transparency and” accuracy of this information are fundamental to ensure the correct registration of the domain.
Verification of data provided between web designer and registrar
The Registrar is required to verify the “identity of the domain owner and the” accuracy of the data provided. This verification may include checking identity documents and contact information. In case of inaccuracies, the domain could be suspended or canceled.
2. Privacy and protection of personal data on the web
Privacy policy
The website must include a privacy policy that explains how users’ personal data is collected, processed, and stored. It is important that this policy is clear, accessible, and up-to-date.
Processing of personal data
The processing of personal data must comply with the General Data Protection Regulation (GDPR) and national legislation. It is necessary to obtain users’ consent before collecting and using their personal data and ensure that such data is processed securely and respectfully of privacy.
Cookies
The use of cookies on the website must comply with current regulations. It is important to inform users about the use of cookies, providing a banner or notice upon accessing the site. Users must have the option to accept or reject cookies that are not strictly necessary for the site’s operation.
3. Website accessibility
Principles of accessibility
A professional website must be accessible to all users, including those with disabilities or physical limitations. Following accessibility principles, such as those established by the Web Content Accessibility Guidelines (WCAG), is essential to ensure a good user experience for all visitors.
Accessibility testing for websites
It is advisable to conduct accessibility tests to ensure that the site meets the requirements set by regulations and guidelines. These tests may include verifying the correct use of HTML tags, color contrast, and keyboard navigation.
4. Copyright and intellectual property on professional websites
Protection of business content
Website content, such as texts, images, and videos, is protected by copyright laws. It’s important to ensure you have the necessary rights to use such content and to properly attribute authorship of the works.
Use of protected material for search engines
Using copyrighted material without authorization can lead to legal violations and penalties. It is essential to verify the existence of any usage licenses and respect the terms and conditions set by the author or rights holder.
What programs do we use for website development?
WordPress
An open-source software platform, it allows you to create highly customized professional websites! We work on the technical and structural creation, then define a unique design and layout just for you. This way, your site will be one of a kind in the world.
Elementor
It is the number one page builder and web designer tool in the world: the interface that builds every web page. It allows you to compose every element: inserting headers and footers, texts, images, videos, buttons, email links, maps, social icons, and much more.
The Plus Addons
The Pro Add-On for Elementor. It’s what makes the difference; everyone can use Elementor, but only with Add-Ons can you create unique sites that increase conversions. It allows maximum customization, with custom widgets, creative functionalities, advanced effects, sticky menus, mega menus, and much more.
Learn More
LiteSpeed Cache
As we mentioned earlier, the speed of a website makes a difference. We use LiteSpeed Cache to create fast, stable, secure, highly scalable sites. Compatible with Apache, very secure, and with instant loading under 1000ms.
Optimole
It’s the best plugin for optimizing images online. Often used on websites, they shouldn’t slow down the site due to being heavy – since they need to be of excellent quality. With this plugin, we work on images comprehensively: it speeds up the loading process, makes them compatible with more software, and allows adding watermarks if necessary.
Google Analytics 4
Google Analytics 4 analyzes and creates statistics related to websites and helps us with search engine positioning. It’s useful because it gives us indications about audience, acquisitions, and behaviors, allowing us to have information on all the data of who visits the created site, which pages they navigate, from where, and with what duration of stay or their bounce rate.
Wordfence protection for your website
In combination with Sucuri, it’s the best plugin for website security! Secure and reliable, it constantly analyzes the website to look for malware or viruses. It checks everything: from core files to themes, from plugins to risky redirects.
HotJar
The online software for observing the path users take within your website. We see where they click, in which direction they navigate, how much they read the content, and much more. We can thus notice which are the most viewed pages and the most effective anchors, but also where they lose interest!
Mailchimp
The ultimate platform for email marketing! Email: so effective for customer loyalty and keeping clients active, but not easy to manage. With Mailchimp, we can automate campaigns, schedule newsletters based on tags and segmentations.
How does it work when I contact you to create my website?
When you contact our web agency “Qreativa” to create a website, we will first contact you by phone and email to arrange an introductory meeting and analyze your needs together.
A second video or in-person appointment will follow, where we’ll show you what we’ve thought of for you and your business + the cost estimate.
Once we’ve identified your needs and budget, we start! You’ll be assigned a project manager to guide you through every aspect of working with us.
Do you have any examples of websites created for other businesses?
Of course, I recommend you look at the Case Studies page, where you’ll find many examples of websites created by our web agency.
What if I don’t like the website?
Don’t worry, we are an honest web agency. Before starting the construction, we will explore different graphic possibilities together to ensure that the site is not only high-performing but also to your liking.
How much does it cost to have a professional website made?
Are you wondering how much website creation costs with us? The price can vary greatly, but we start from a minimum of €700.00 up to several tens of thousands of €, with the price for the average client settling around €1,500.00.
It depends on several factors, starting from the choice of hosting, graphics, and the amount of material to be inserted.
Is there a fixed cost to keep the website online?
No recurring cost for the site, the hosting, which is the server where the site is hosted, and the domain have an annual price depending on the power you need, starting from €300.00 per year (for 90% of sites) and up to several thousand € depending on the cases and needs.
In conclusion
To find new clients and have an effective ROI as quickly as possible, to give a boost to your company or your personal brand: the best thing you can do is to build a “high-level online image. The” best investment you can make starts with creating a professional website!
