TikTok Ads for Your Company

Request a Free Consultation to Understand How to Leverage TikTok Ads Manager

We manage and optimize your advertising campaigns on TikTok Ads, the platform that has revolutionized the world of social media.

With over a decade of experience in digital marketing, our team has received awards even in 2023.

There’s no better stage than TikTok for small and medium-sized businesses looking to build an authentic connection with their customers, especially with younger generations.

The dynamic and engaging nature of TikTok offers fertile ground for advertising campaigns that highlight your brand’s unique personality, turning mere viewers into true fans.

We understand, however, that taking the first step isn’t easy. That’s why we offer an initial free 15-minute consultation, during which you can speak with our team of experts via Zoom.

This conversation comes with no obligation and is only meant to provide you with a clear vision of the potential offered by TikTok Ads and how we can customize strategies to meet your business needs.

Why Can Advertising on TikTok Make a Difference in Promoting Your Business? Read below

In the current digital landscape, choosing the right advertising channels for your business success is crucial.

That’s why we want to tell you about a platform that’s rewriting the rules of online marketing: TikTok. But why should you seriously consider advertising on TikTok? Let us illustrate the key points:

1. Access to a Global and Growing Audience: TikTok is a rapidly expanding community. This means that your advertising on TikTok has the potential to reach a vast and diverse audience.
2. Extraordinary Engagement: Unlike other platforms, TikTok boasts incredibly high engagement rates. Users create, share, and interact with content in ways that go beyond traditional “likes” or comments, which means your brand won’t just be seen, but experienced.

1. Advanced Targeting Capabilities: TikTok Ads offer sophisticated segmentation tools that allow you to target exactly the market segment you desire.
2. Innovative and Less Intrusive Ad Formats: TikTok offers unique ad formats that are seamlessly integrated into the feed, reducing user resistance to advertising and allowing for a more natural and engaging integration with content.
3. Everyone on TikTok Can Be Seen: Viral content stems from “authenticity and creativity, not from advertising budget. TikTok offers small and medium-sized businesses an” unprecedented opportunity to compete with larger competitors.
4. Real-Time Measurability and Optimization: With TikTok Ads manager’s analytical tools, you have access to detailed data on your campaign performance.

Business Account and Creator Account on TikTok: What Are the Differences?

TikTok has conquered the world of social media with its unique format and rapidly growing user base.

For businesses and content creators, the platform offers two types of accounts, Business and Creator. Each of these accounts has specific features and benefits, based on the needs of those who use them.

Business Account: These are designed for companies that want to promote their products or services on TikTok. They offer specific functions to assist businesses in their marketing strategy.

These accounts have access to advanced analytical tools that offer detailed data on “video performance, user interaction, and audience trends”, which are fundamental for refining marketing strategies.

Often, they have access to features that facilitate conversions and direct product sales through the platform, such as product links, integrated catalogs, and other integrations.

Account Creator: these are ideal for influencers, artists, and content creators who want to focus on content creation and building a community.

TikTok offers creators a series of exclusive tools to enhance creativity, such as special effects, original music, and other editing options, to make their videos stand out.

Although creator accounts also have access to analytics, these are not as detailed as those available for business accounts.

However, they are very valuable for understanding content performance and getting to know your followers better.

TikTok has programs that allow creators to monetize their content through features such as virtual tips from fans or participation in earnings programs based on views.

The choice between a business account and a creator account on TikTok depends on your goals on the platform. If you’re primarily oriented towards business, sales, and strategic marketing, a business account is more suitable.

If, instead, you want to create content and build a fanbase, you might benefit more from a creator account.

Let’s discover together how TikTok Ads Manager works

TikTok Ads Manager is TikTok’s advertising platform that allows businesses to reach a vast audience with their ads in a targeted and interactive way. The main features are:

• Setting objectives: once the “account is set up, the first step in creating an advertising campaign is defining the objectives. Do you want more traffic to your website? More app installations? Greater brand awareness? Clarity of objectives will help you choose the right ad format and set the budget.”

• Audience targeting: TikTok Ads offers advanced targeting options that allow you to reach the ideal audience. We can segment based on various factors, including age, gender, location, interests, behaviors, and much more. It’s also possible to use retargeting to reach users who have already interacted with the brand.
• creazione contenuti per tiktokcontent creation for tiktokImpostazione del budget e offerte: bisogna decidere quanto spendere per la campagna e come assegnare il budget. TikTok Ads funziona con un modello di offerta, il che significa che si entra in una sorta di asta per il posizionamento degli annunci. Si può scegliere tra diverse opzioni di offerta, come CPC (Costo Per Clic), CPM (Costo Per Mille), o CPV (Costo Per Visualizzazione), a seconda degli obiettivi.Budget and bidding setup: you need to decide how much to spend on the campaign and how to allocate the budget. TikTok Ads works with a bidding model, which means you enter a sort of auction for ad placement. You can choose between different bidding options, such as CPC (Cost Per Click), CPM (Cost Per Thousand), or CPV (Cost Per View), depending on your objectives.budget per campagne tiktokbudget for tiktok campaignsOttimizzazione e analisi: con TikTok Ads Manager, si monitorano le prestazioni degli annunci in tempo reale. Questo include visualizzazioni, clic, tasso di conversione, spesa e altro.Optimization and analysis: with TikTok Ads Manager, you monitor ad performance in real-time. This includes views, clicks, conversion rate, spend, and more.Rapporto e apprendimento: al termine della campagna, è essenziale analizzare i risultati, per comprendere cosa ha funzionato e cosa no. Questi apprendimenti, aiutano a fare scelte più consapevoli nelle future campagne pubblicitarie.Reporting and learning: at the end of the campaign, it’s essential to analyze the results to understand what worked and what didn’t. These learnings help make more informed choices in future advertising campaigns.TikTok Ads è una piattaforma potente. Se usata correttamente, può offrire un engagement significativo e un alto ritorno sull’investimento (ROI).TikTok Ads is a powerful platform. If used correctly, it can offer significant engagement and a high return on investment (ROI).Ecco gli step per promuovere un post e fare pubblicità su TikTok AdsHere are the steps to promote a post and advertise on TikTok AdsPromuovere un post su TikTok, è un modo eccellente per aumentare la visibilità di un brand. Ecco come ci muoviamo noi di Qreativa:Promoting a post on TikTok is an excellent way to increase brand visibility. Here’s how we at Qreativa approach it:Usiamo un account TikTok for BusinessWe use a TikTok for Business accountPrima di promuovere i post, ci accertiamo che tu abbia un account TikTok Business.Before promoting posts, we make sure you have a TikTok Business account.tiktok ads strumenti business account impostazionetiktok ads business account setup toolsSelezioniamo il post da promuovereWe select the post to promoteScegliamo insieme il post da promuovere. Può essere un post esistente o uno che abbiamo pianificato di creare.Let’s choose together the post to promote. It can be an existing post or one we have planned to create.scelta del pubblico tiktok adsChoosing the TikTok Ads audienceConfiguriamo la campagna pubblicitariaWe configure the advertising campaignUna volta che iniziamo il processo di promozione, dobbiamo impostare diversi aspetti della campagna:Once we start the promotion process, we need to set up various aspects of the campaign:1.Obiettivo della campagna1.Campaign objectiveScegliamo cosa vogliamo realizzare con il post promosso, per esempio aumentare il traffico sul sito web, aumentare le visualizzazioni del video, ottenere più follower e altro ancora.We choose what we want to achieve with the promoted post, for example, increase website traffic, increase video views, get more followers, and more.creare contenuti video sulla piattaforma social tiktokCreate video content on the TikTok social platform2.Targetizzazione del pubblico2.Audience targetingDecidiamo chi vogliamo raggiungere con il post. Possiamo configurare il pubblico in base a fattori demografici come età, sesso, ubicazione e interessi.We decide who we want to reach with the post. We can configure the audience based on demographic factors such as age, gender, location, and interests.3.Budget e durata3.Budget and durationImpostiamo la spesa per la promozione e per quanto tempo desideriamo che sia attiva. TikTok richiederà un budget giornaliero minimo.We set the spending for the promotion and how long we want it to be active. TikTok will require a minimum daily budget.perché fare pubblicità su tiktokWhy advertise on TikTokRevisione e pagamentoReview and paymentDopo aver configurato i dettagli della promozione, dobbiamo inserire le informazioni di pagamento. Terminato l’inserimento, possiamo inviare la campagna per la revisione.After configuring the promotion details, we need to enter the payment information. Once completed, we can submit the campaign for review.Monitoriamo le prestazioniWe monitor the performanceUna volta che la campagna è live, è importante monitorarne le prestazioni. Si può fare attraverso TikTok Analytics, dove si possono vedere le metriche chiave come impression, clic, tasso di interazione e altri dati pertinenti. Once the campaign is live, it’s important to monitor its performance. This can be done through TikTok Analytics, where you can see key metrics such as impressions, clicks, engagement rate, and other relevant data.Queste informazioni, possono aiutarci a comprendere l’efficacia della promozione e a fare il punto per future campagne.This information can help us understand the effectiveness of the promotion and take stock for future campaigns.scopri quali obiettivi tiktok scegliere per la tua strategia socialDiscover which TikTok objectives to choose for your social strategyRicorda che la promozione efficace dei contenuti su TikTok, richiede sperimentazione e ottimizzazione continua. Remember that effective content promotion on TikTok requires continuous experimentation and optimization.Ciò che funziona per un pubblico, potrebbe non funzionare per un altro, quindi bisogna prestare attenzione ai feedback e alle metriche, per migliorare le strategie di promozione.What works for one audience might not work for another, so we need to pay attention to feedback and metrics to improve promotion strategies.Scopriamo cosa sono le hashtag challenge di TikTok ads managerLet’s discover what TikTok Ads Manager hashtag challenges areNel contesto del marketing, le hashtag challenge sono estremamente preziose, perché generano un elevato livello di interazione e consentono una vasta diffusione del brand. In the context of marketing, hashtag challenges are extremely valuable because they generate a high level of engagement and allow for widespread brand exposure.Quando un’azienda lancia un’ hashtag challenge, non sta solo promuovendo un prodotto o un servizio, ma sta invitando gli utenti a interagire con il brand, in modo personale e creativo.When a “company launches a” hashtag challenge, it’s not just promoting a product or service, but inviting users to interact with the brand in a personal and creative way.hashtag challenge tiktokTikTok hashtag challengeOgni utente che decide di prendere parte alla sfida, condivide i propri contenuti con i follower, provocando una reazione a catena, che può portare a un notevole aumento della visibilità. Every user who decides to take part in the challenge shares their content with followers, causing a chain reaction that can lead to a significant increase in visibility.Inoltre, il contenuto generato dall’utente (UGC) che emerge dalle hashtag challenge, offre una forma autentica di testimonianza, poiché le persone tendono a fidarsi di più dei contenuti creati dai loro pari, piuttosto che delle pubblicità tradizionali.Additionally, the user-generated content (UGC) that emerges from hashtag challenges offers an authentic form of testimonial, as people tend to trust content created by their peers more than traditional advertising.Vuoi sapere quanto costa fare pubblicità su TikTok?Want to know how much it costs to advertise on TikTok?Continua a leggereContinue readingIl costo della pubblicità su TikTok, varia ampiamente in base a diversi fattori, inclusi il tipo di campagna pubblicitaria, il targeting del pubblico, il periodo dell’anno, il budget di spesa e altri elementi strategici. The cost of advertising on TikTok varies widely based on several factors, including the type of ad campaign, audience targeting, time of year, spending budget, and other strategic elements.Ecco alcuni aspetti chiave da considerare, quando si parla di budget per le TikTok Ads:Here are some key aspects to consider when talking about budget for TikTok Ads:Innanzitutto TikTok chiede un budget minimo First, TikTok requires a minimum budgetTikTok ha dei requisiti di spesa minimi per le sue campagne. Generalmente, si richiede un budget minimo giornaliero per le campagne. TikTok has minimum spending requirements for its campaigns. Generally, a minimum daily budget is required for campaigns.Questo importo, può variare a seconda del Paese e della valuta, quindi è importante verificare direttamente con TikTok, o tramite la propria interfaccia di TikTok Ads Manager.This amount can vary depending on the country and currency, so it’s important to verify directly with TikTok or through your TikTok Ads Manager interface.budget per pubblicità su tiktokBudget for TikTok advertisingVediamo ora il modello di offertaNow let’s look at the bidding modelTikTok utilizza un sistema di offerte, per determinare come vengono distribuiti gli annunci. Puoi scegliere tra diverse opzioni, come CPC (Costo Per Clic), CPM (Costo Per Mille impressioni), o CPV (Costo Per Visualizzazione), e fare un’offerta in base a quanto sei disposto a pagare per ogni interazione. TikTok uses a bidding system to determine how ads are distributed. You can choose from different options, such as CPC (Cost Per Click), CPM (Cost Per Thousand impressions), or CPV (Cost Per View), and bid based on how much you’re willing to pay for each interaction.La tua offerta, e quelle dei tuoi concorrenti, influenzeranno il costo finale e la visibilità dei tuoi annunci.Your bid, and those of your competitors, will influence the final cost and visibility of your ads.pay per clickPay per clickFacciamo bene il targeting e la segmentazioneLet’s do targeting and segmentation wellPiù specifico è il tuo targeting, più alta sarà la concorrenza per il pubblico, e questo influenzerà il costo. Elementi come la geolocalizzazione, l’età, gli interessi e il comportamento degli utenti, influiscono sul costo complessivo della tua campagna pubblicitaria.The more specific your targeting is, the higher the competition for the audience will be, and this will affect the cost. Elements such as geolocation, age, interests, and user behavior influence the overall cost of your advertising campaign.Impostiamo la durata e l’orario della campagnaWe set the duration and schedule of the campaignI costi possono anche variare a seconda della durata della campagna e dell’orario in cui scegli di mostrare i tuoi annunci. Periodi più competitivi, come le festività o eventi speciali, fanno aumentare i costi pubblicitari.Costs can also vary depending on the duration of the campaign and the time you choose to show your ads. More competitive periods, such as holidays or special events, increase advertising costs.durata campagna tiktokTikTok campaign durationScegliamo il formato dell’annuncioWe choose the ad formatTikTok offre diversi formati di annunci, ognuno con costi potenzialmente diversi. Per esempio, un Brand Takeover (pubblicità che appare quando un utente apre l’app), è più costoso rispetto a un annuncio video In-Feed standard, a causa della maggiore visibilità e dell’esclusività.TikTok offers different ad formats, each with potentially different costs. For example, a Brand Takeover (advertising that appears when a user opens the “app) is more expensive than a standard In-Feed video ad, due to higher visibility and” exclusivity.Dato che sono molte le variabili che influenzano il costo delle TikTok Ads, è difficile stabilire un prezzo fisso, senza considerare le specifiche della tua campagna. Since there are many variables that influence the cost of TikTok Ads, it’s difficult to establish a fixed price without considering the specifics of your campaign.Il nostro consiglio è di iniziare con un budget di prova, per comprendere quali sono i costi medi per il tuo specifico settore e gli obiettivi di marketing, e poi regolare di conseguenza nelle campagne future.Our advice is to start with a test budget to understand what the average costs are for your specific industry and marketing objectives, and then adjust accordingly in future campaigns.Se vuoi avere una stima più accurata e personalizzata, richiedici una consulenza. Il nostro team ti aspetta per chiarirti ogni dubbio su TikTok Ads ma anche su Facebook Ads, Instagram Ads, Linkedin Ads.If you want a more accurate and personalized estimate, request a consultation from us. Our team is waiting to clarify any doubts you have about TikTok Ads as well as Facebook Ads, Instagram Ads, LinkedIn Ads.https://qreativa.com/agenzia-pubblicitaria/facebook-ads/https://qreativa.com/agenzia-pubblicitaria/facebook-ads/https://qreativa.com/agenzia-pubblicitaria/instagram-ads/https://qreativa.com/agenzia-pubblicitaria/instagram-ads/

• Budget and bidding setup: you need to decide how much to spend on the campaign and how to allocate the budget. TikTok Ads works with a bidding model, which means you enter a sort of auction for ad placement. You can choose between different bidding options, such as CPC (Cost Per Click), CPM (Cost Per Thousand), or CPV (Cost Per View), depending on your objectives.

• Optimization and analysis: with TikTok Ads Manager, you monitor ad performance in real-time. This includes views, clicks, conversion rate, spend, and more.
• Reporting and learning: at the end of the campaign, it’s essential to analyze the results to understand what worked and what didn’t. These learnings help make more informed choices in future advertising campaigns.

TikTok Ads is a powerful platform. If used correctly, it can offer significant engagement and a high return on investment (ROI).

Here are the steps to promote a post and advertise on TikTok Ads

Promoting a post on TikTok is an excellent way to increase brand visibility. Here’s how we at Qreativa approach it:

We use a TikTok for Business account

Before promoting posts, we make sure you have a TikTok Business account.

We select the post to promote

Let’s choose together the post to promote. It can be an existing post or one we have planned to create.

We configure the advertising campaign

Once we start the promotion process, we need to set up various aspects of the campaign:

1.Campaign objective

We choose what we want to achieve with the promoted post, for example, increase website traffic, increase video views, get more followers, and more.

2.Audience targeting

We decide who we want to reach with the post. We can configure the audience based on demographic factors such as age, gender, location, and interests.

3.Budget and duration

We set the spending for the promotion and how long we want it to be active. TikTok will require a minimum daily budget.

Review and payment

After configuring the promotion details, we need to enter the payment information. Once completed, we can submit the campaign for review.

We monitor the performance

Once the campaign is live, it’s important to monitor its performance. This can be done through TikTok Analytics, where you can see key metrics such as impressions, clicks, engagement rate, and other relevant data.

This information can help us understand the effectiveness of the promotion and take stock for future campaigns.

Remember that effective content promotion on TikTok requires continuous experimentation and optimization.

What works for one audience might not work for another, so we need to pay attention to feedback and metrics to improve promotion strategies.

Let’s discover what TikTok Ads Manager hashtag challenges are

In the context of marketing, hashtag challenges are extremely valuable because they generate a high level of engagement and allow for widespread brand exposure.

When a “company launches a” hashtag challenge, it’s not just promoting a product or service, but inviting users to interact with the brand in a personal and creative way.

Every user who decides to take part in the challenge shares their content with followers, causing a chain reaction that can lead to a significant increase in visibility.

Additionally, the user-generated content (UGC) that emerges from hashtag challenges offers an authentic form of testimonial, as people tend to trust content created by their peers more than traditional advertising.

Want to know how much it costs to advertise on TikTok? Continue reading

The cost of advertising on TikTok varies widely based on several factors, including the type of ad campaign, audience targeting, time of year, spending budget, and other strategic elements.

Here are some key aspects to consider when talking about budget for TikTok Ads:

First, TikTok requires a minimum budget

TikTok has minimum spending requirements for its campaigns. Generally, a minimum daily budget is required for campaigns.

This amount can vary depending on the country and currency, so it’s important to verify directly with TikTok or through your TikTok Ads Manager interface.

Now let’s look at the bidding model

TikTok uses a bidding system to determine how ads are distributed. You can choose from different options, such as CPC (Cost Per Click), CPM (Cost Per Thousand impressions), or CPV (Cost Per View), and bid based on how much you’re willing to pay for each interaction.

Your bid, and those of your competitors, will influence the final cost and visibility of your ads.

Let’s do targeting and segmentation well

The more specific your targeting is, the higher the competition for the audience will be, and this will affect the cost. Elements such as geolocation, age, interests, and user behavior influence the overall cost of your advertising campaign.

We set the duration and schedule of the campaign

Costs can also vary depending on the duration of the campaign and the time you choose to show your ads. More competitive periods, such as holidays or special events, increase advertising costs.

We choose the ad format

TikTok offers different ad formats, each with potentially different costs. For example, a Brand Takeover (advertising that appears when a user opens the “app) is more expensive than a standard In-Feed video ad, due to higher visibility and” exclusivity.

Since there are many variables that influence the cost of TikTok Ads, it’s difficult to establish a fixed price without considering the specifics of your campaign.

Our advice is to start with a test budget to understand what the average costs are for your specific industry and marketing objectives, and then adjust accordingly in future campaigns.

If you want a more accurate and personalized estimate, request a consultation from us. Our team is waiting to clarify any doubts you have about TikTok Ads as well as Facebook Ads, Instagram Ads, LinkedIn Ads.