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Welcome to the Google Ads section of Qreativa. With over 10 years of experience in web marketing and advertising, we are proud to say that our history speaks through the successes of hundreds of companies we’ve had the privilege to work with.
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Why should you choose Qreativa for your Ads campaigns? Find out below
Over 10 years of continuous work in the industry have allowed us to refine our skills, ensuring advertising solutions that reflect the latest trends and best standards.
We are committed to providing tangible results, not just talk. We transform every click into a concrete business opportunity for you.
We believe in clear and honest communication. We will always keep you updated on every phase of your project, ensuring maximum clarity in every aspect of the campaign.
You’re not just a client, you’re a partner. We fully embrace your objectives, working side by side to achieve success together.
Are you ready to take your web marketing to the next level? Don’t miss the opportunity to have a free 15-20 minute consultation, remotely, with one of our experts. Discover how we can make a difference for your company.
Request a personalized quote now.
If you don’t know what Google Ads is and how it works, keep reading
Google Ads, formerly known as Google AdWords, is Google’s advertising platform. This service allows businesses to publish ads both on Google and on a series of partner sites. But what are the mechanisms behind its operation? Let’s look at them together.
Imagine Google as a large digital square. Every day, billions of people walk through it looking for information, products, or services. Google Ads allows you to position your advertising stand within this square, right when a potential customer is looking for what you offer.
The beauty of Google Ads lies in its relevance. Ads are shown to people who are actively looking for what you offer.
When used correctly, it can bring relevant traffic and conversions to your website. But like any tool, its effectiveness depends on the mastery with which it is used. This is why it’s essential to have a solid understanding of how it works and the assistance of experts in the field.
Discover why Google Ads is important for growing your business
Google Ads is one of the most powerful tools for reaching potential customers, and it’s also a powerful amplifier for brand reputation and building strong relationships with your customers.
In the right combination with other digital marketing strategies, it significantly accelerates the growth of your business. But why is it so crucial? Here are some key reasons:
1. Immediate visibility: if you’ve just launched a website, it will take time before it appears in organic search engine results through SEO optimization. With Google Ads, you can appear at the top of search results in a short time.
2. Targeted targeting: Google Ads offers you the possibility to reach the right people at the right time. You can target ads based on specific keywords, geographic areas, interests, age, and much more.
If you run a vegan restaurant in Milan, you can set your ads to appear only to those searching for “vegan restaurant in Milan”, maximizing the chances of attracting customers in your area.
3. Payment for results: one of the great virtues of Google Ads is that you only pay when someone clicks on your ad (Pay-Per-Click). This means you don’t spend money to show your ad, but only when someone shows active interest.
4. Analysis and Adaptability: Google Ads provides detailed data on your campaign performance. You can know which ads work better, at what time of day, and for which audience. This information is valuable for optimizing and adapting your strategy in real-time.
If you notice that a particular ad has a very low click-through rate, you can decide to modify it or reallocate the budget to an ad that is performing better.
5. Strengthen Brand Awareness: Even if a user doesn’t click on your ad, seeing it can strengthen awareness of your brand. This way, the next time they need a service or product you offer, your brand might be the first to come to mind.
Is there a connection between Google Ads and SEO? We’ll answer you right away
Google Ads and SEO represent two possibilities through which a “company can gain visibility on the internet. While Google Ads works as a paid showcase, highlighting your business through advertisements when someone searches for specific terms, SEO works behind the scenes, with”website optimization and SEO content, so that they naturally appear among the top results in the SERP.
Although they start from different premises, the two strategies are not as far apart as it might seem. In fact, the knowledge gained through Google Ads campaigns can illuminate the path to follow with SEO.
If, for example, a paid ad based on the keyword “effective marketing for hairdressers” gets “notable attention, it’s wise to focus SEO efforts on that specific term, trying to also capture the” audience’s attention organically.
Moreover, when a brand appears in both sponsored and organic results, this amplifies its authority in the eyes of the potential customer, creating a reference image in the sector.
Google Ads can provide almost immediate results, while SEO takes time to manifest its effects. When used together, these tools offer a complete solution for navigating the vast ocean of the web and reaching your audience. In your online marketing plan, therefore consider including the items SEO costs and Ads costs!
Which Google Ads campaigns can we manage for you at Qreativa
Google Ads offers different types of campaigns to meet various marketing objectives. Here’s an overview of the main types of campaigns available, which we are able to manage to grow your business:
Search Network Campaigns
When we talk about Search Network campaigns, we’re referring to those advertisements that appear when a user performs a search on Google. Have you ever noticed the first results marked with the word “Ad” when you search for something on Google? Those are Search Network ads.
Google Ads Search Network campaigns begin with the careful selection of keywords relevant to your product or service. This selection is crucial because when a user searches on Google using one of these keywords or a similar variant, your ad could be displayed.
Google Ads is based on an auction system. Contrary to what one might think, it’s not just who offers the most that gets priority, but there are other factors at play. The relevance and usefulness of the ad in relation to the user’s search are fundamental.
Therefore, every time a user launches a search, Google quickly auctions the ads that match that search, deciding in real-time which ones to display.
One of the most appreciated aspects of Search Network campaigns is that you only pay if someone clicks on the ad, not simply for its display. This ensures that you spend your budget only when there’s a real interaction with the ad.
The “ad itself can be enhanced with addresses, phone numbers, direct links to specific parts of the site, and more. This makes the” ad more informative and attractive.
And how do you ensure that the “ad reaches the right people? Google Ads offers advanced tools for” optimization and targeting.
This means you can decide where and when your ad is displayed, for example in specific geographic areas, at specific times, on particular devices, and much more.
And to always ensure the best performance, it’s possible to continuously adjust the campaign in response to the results obtained.
But why should you seriously consider Search Network campaigns? The answer lies in their ability to respond to real needs and intentions. Those who search on Google often have a clear idea of what they want or need.
Interacting with users at that precise moment, through an ad, means having the opportunity to intercept a highly interested potential customer, perhaps ready to make a purchase, sign up, or request further information.
In essence, this type of campaign represents a unique opportunity to connect directly and effectively with your target audience, at the exact moment they express an interest in what you offer.
Performance Max Campaigns
Google Ads’ Performance Max campaigns represent a novelty in the online advertising landscape. They are characterized by their ability to leverage automation to optimize overall performance.
Unlike traditional Google Ads campaigns, which might be restricted to a single network like the Search Network or Display, Performance Max campaigns have the ability to extend and appear across all of Google’s advertising networks, including Search, Display, YouTube, Gmail, and Discover.
One of the most significant aspects of Performance Max is the “use of Google’s” machine learning. This technology allows for dynamic automation and optimization of bids, audience segmentation, and ad placement.
In practice, Google makes real-time decisions on where and when to show ads, based on the likelihood that these will lead to a conversion.
Despite the strong automation component, Performance Max campaigns are not entirely without human intervention. Advertisers, in fact, have the ability to influence the campaign by providing creative input, setting specific goals, and indicating which products or services they want to promote.
An example is the ability to define a target CPA (cost per acquisition), thus guiding the algorithm towards a desired cost objective.
Another advantage of these campaigns is transparency. Advertisers have access to detailed reports that allow them to deeply understand how the campaign is performing, offering valuable insights into its effectiveness and any improvements to be made.
In essence, Performance Max campaigns combine the best of advanced automation with the flexibility of a certain degree of customization, offering a powerful tool for advertisers who want to maximize their advertising results.
Display Campaigns
Google Ads Display campaigns allow advertisers to show visual ads across a vast network of websites and applications. This network, known as the Google Display Network, includes millions of websites, videos, and applications where you can display your ads.
The ads displayed through Display campaigns can be in various formats, including images, banners, videos, and even text. They are particularly effective for creating brand awareness, as they allow you to capture the “user’s attention” through appealing graphic and visual elements.
One of the main features of Display campaigns is the ability to target specific audience segments. This means that, as an advertiser, you can choose to show your ads only to certain categories of people, based on criteria such as interests, age, geographic area, browsing behavior, and much more.
For example, if you sell trekking equipment, you might want to target people who have shown interest in hiking or mountains.
Moreover, thanks to Google’s machine learning, Display campaigns can be optimized over time. Google constantly analyzes ad performance and adapts their distribution to reach users with the highest likelihood of interaction or conversion.
Another important aspect of Display campaigns is remarketing. This feature allows you to reach out again to users who have already visited your website or app without performing a “desired action, such as making a purchase. By showing them targeted ads, you increase the chances that they’ll return to your site and complete the” action.
Google Ads Display campaigns are a valuable tool for advertisers who want to increase their brand visibility, target specific audience segments, and make the most of the opportunities offered by Google’s vast Display Network.
Shopping Campaigns
Google Ads Shopping campaigns are a tool specifically designed for e-commerce businesses and sellers who want to promote their products online. These campaigns allow you to show detailed product ads, with information such as image, title, price, and store name, directly in Google search results.
Unlike traditional text ads, Shopping ads feature a product photo, title, price, and other useful information. This visual format tends to capture users’ “attention more effectively and provides clear information about the product even before clicking on the” ad.
Instead of selecting keywords, as with traditional campaigns, Shopping campaigns use a product data feed. This feed, uploaded to your Google Merchant Center account, contains details of all the products you want to advertise.
Google uses this information to decide which searches are relevant to your products and when to show your ads.
Shopping ads are often displayed alongside other similar products, allowing users to quickly compare prices and choose the offer they consider best.
Through Google Ads, advertisers can precisely monitor the performance of their Shopping campaigns, such as the number of clicks, conversions, return on investment, and much more.
Thanks to integration with other Google tools, it’s possible to target or exclude specific audience segments, such as users who have already visited your site but haven’t made a purchase.
Google Ads Shopping campaigns are an essential tool for e-commerce businesses and sellers who want to increase online sales by presenting their products directly to potential customers in a visual and informative way, right when they’re searching on Google.
Video Campaigns
Google Ads video campaigns allow advertisers to leverage the potential of video content to promote their products, services, or brand. These ads are primarily shown on YouTube, but also on other partner sites and applications in the Google Display Network.
There are several video ad formats available to advertisers, including in-stream videos, which are played before, during, or after other videos on YouTube, video discovery ads, which are shown on YouTube search results pages or viewing pages, and bumper ads, short 6-second videos that cannot be skipped.
Typically, for in-stream video ads, advertisers pay when a user watches at least 30 seconds of the “ad, or until the end if the” ad is shorter than 30 seconds, or interacts with it, for example by clicking on a call-to-action overlay.
Video campaigns offer advanced targeting options. Advertisers can target their audience based on demographic criteria, interests, behaviors, and more. This means that ads can be customized to reach the most relevant audience.
Videos are one of the most effective means of telling a story, showing a product in action, or creating an emotional connection with the audience. Video campaigns offer businesses the opportunity to connect with their customers in ways that other advertising formats don’t allow.
Advertisers have access to a wide range of metrics and analytics, including views, interactions, average view duration, and completion rate. These data are valuable for understanding how users react to ads and where optimizations can be made.
Google Ads video campaigns are a fundamental tool for companies looking to harness the power and popularity of video content to reach and engage their target audience in a meaningful and memorable way.
App Campaigns
Google Ads app campaigns are a tool specifically created to help developers and businesses promote their mobile applications. These campaigns simplify app promotion on Google, using Google’s broader network, which includes Google Search, Google Play, YouTube, and the Display Network.
With app campaigns, the “main goal is to encourage users to download the” app or perform specific actions “within the” app itself. This could mean completing a registration, making a purchase, or reaching a certain level in a game.
A strength of app campaigns is their simplicity. After providing Google with some basic information, such as graphics, text, budget, and bidding goal, Google’s algorithm optimizes the campaign to achieve the desired objective at the lowest possible cost.
Using machine learning, Google tests different ad combinations and shows the best-performing versions to the right audience at the right time.
Another advantage of app campaigns is the ability to reach users across various devices and platforms. Whether it’s a user searching for a similar app on Google Search, someone watching a related video on YouTube, or a user browsing an app or website in the Display Network, Google will find the best opportunities to show your app ad.
Additionally, advertisers can track a series of metrics and KPIs (Key Performance Indicators) to evaluate their campaign performance, such as cost per installation (CPI), “user ” engagement, and in-app conversions.
If your goal is to expand your mobile presence and reach a vast and relevant audience, these campaigns are a tool to consider.
Smart Campaigns
Google Ads smart campaigns are designed to simplify and automate the process of creating and managing ads. They are ideal for small businesses, or for those approaching Google Ads for the first time who want to achieve results without having to delve into all the nuances and complexities of the system.
Smart campaigns leverage the power of Google’s “machine learning” to optimize your budget and show ads to the right people at the right time. Once you’ve provided Google with basic information, such as the ad text, images, goal, and budget, the “algorithm takes care of everything else, from choosing keywords to defining the target audience.”
One of the main aspects of this type of campaign is simplicity. There’s no need to manually select keywords or define audience segmentation in detail. Google uses the information provided and that already present on your website, if you have one, to create a business profile and effectively target the ads.
Ads created through smart campaigns can appear on various Google channels and platforms, from Google Search to the Display Network, including Google Maps. This means you could reach potential customers while they’re searching for services similar to yours on Google, browsing other websites, or looking for directions on Maps.
Finally, smart campaigns offer simplified reports that highlight key metrics, such as calls received, website visits, or actions on the “ad, allowing you to have a” clear idea of performance without having to delve into complex analyses.
Google Ads smart campaigns represent a user-friendly solution for those who want to promote their business online but prefer a simplified and automated approach to advertising, relying on Google’s “intelligence and experience”.
Let’s talk money: how we establish and manage a monthly budget in our web agency
Establishing and managing a monthly budget for Google Ads is a fundamental aspect to ensure that your advertising is effective and sustainable at the same time. Here’s how and what we do for our clients:
- Define objectives: first of all, we establish what you want to achieve with your advertising campaign. Whether you want to acquire new customers, increase sales, build brand awareness, or generate leads.
- Calculate desired ROI: we establish with you how much you’re willing to spend to acquire a customer. For example, if your average order value is €100 and you want a 300% ROI, you should aim to spend no more than €25 per acquisition.
- Estimate traffic: we use tools like Google Ads Keyword Planner to estimate the search volume of keywords relevant to your business and the expected cost per click (CPC).
- Set a preliminary budget: we multiply the estimated CPC by the number of clicks we hope to get each day. We then multiply that number by 30 (or 31) to get an estimate of the monthly budget.
- Monitor and adapt: once the campaign is launched, we regularly monitor performance. If we notice that you’re spending your budget quickly without achieving the desired results, we review the keywords, ads, or targeting settings.
- Distribute the budget: if we manage more than one campaign for you, we allocate more budget to those that perform better. We might, for example, decide to move resources from a Search Network campaign to a Shopping campaign if it’s yielding better results.
- Optimize to reduce costs: we work on the quality of ads and the relevance of keywords to improve your quality score on Google Ads, which can help you get better positions at lower costs.
- Review the budget periodically: market trends, consumer behaviors, and advertising costs can vary over time. That’s why we review and adjust your budget every month.
- Consider peak periods: if your industry has times of the year when demand is higher, for example, the Christmas period for retail, we evaluate whether to increase your budget in those months and reduce it during quieter periods.
- Use Google Ads tools: Google offers several tools to help us monitor spending and ensure we don’t exceed the budget.
Remember that budget management is an ongoing process. The “goal is to find a balance between spending and performance, ensuring you get the maximum return on your advertising investment (ROIS)”. This is why you need to rely on experienced professionals and avoid DIY if you don’t have the right skills.
Here’s in detail how we create a Google Ads campaign in Qreativa
Creating a campaign on Google Ads requires a series of well-defined steps to ensure that your advertising reaches the right audience and achieves the desired objectives. Here are the main steps:
- Access Google Ads: we log into the Google Ads account.
- New Campaign: once logged in, we click on the “+ New campaign” button.
- Choose the objective: Google Ads will ask what objective we want to achieve for your campaign, for example sales, leads, website traffic, brand awareness.
- Campaign type: we choose the type of campaign among Search Network, Display, Shopping, Video, or App.
- Specific settings: depending on the type of campaign chosen, we have different settings to configure. For example, for a Search Network campaign we choose keywords, while for a Display campaign we choose targeting by topic or audience.
- Geotargeting: we select the geographic areas where you want your ads to be shown.
- Budget and Offers: We establish how much to spend per day. We can opt for manual offers or let Google Ads optimize the bids, for example with optimized CPC.
- Ad Creation: This is a delicate phase. We write the text of your ad ensuring it’s relevant and engaging. If we’re creating a Display or Video campaign, we also need to upload images or videos.
- Extensions: We can enrich your ads with additional information through extensions, such as call extensions, location extensions, structured snippet extensions.
- Review and Publish: Before activating the campaign, we review all settings to ensure everything is configured optimally.
- Monitoring and Optimization: After launching the campaign, it’s crucial to monitor its performance. Google Ads offers a series of analytical tools that allow you to see how your ads are performing, which keywords are generating more traffic, and much more. We use this information to make changes and optimize your campaign.
Remember that creating a campaign is only the “beginning. Constant management and optimization are key to ensuring that your ads reach the right audience and provide the desired return on” investment.
