We are Qreativa, an advertising agency and web agency specializing in multichannel advertising with Facebook, Instagram, Google, TikTok, LinkedIn, Microsoft, Amazon. We also handle Guerrilla Marketing and much more.
Contact us if you want to create advertising that will leave your customers speechless.
What does an advertising agency do?
An “advertising and marketing agency” is a company specialized in planning, creating, and managing advertising projects and campaigns to promote products or services. We work closely with their partners to create targeted and measurable strategies.
Who we are and why we can help you with your business advertising?
With over 10 years of experience, we are proud to be a certified and highly competent advertising agency. We are a small and agile team, we will never treat you as a number or an invoice – we will take care of your business just as you would.
Our staff consists of 6 people whom you will get to know during our collaboration.
Do you have questions about our work or want to read some reviews? You can find them here.
Why run an advertising campaign with web marketing instead of traditional channels?
Nowadays, in the current landscape, when we talk about advertising, we no longer mean just the commercials seen on television: in fact, the world of advertising and marketing has also moved to web channels.
This type of advertising has shifted towards a digital environment that is widely used in daily life and manages to be – unlike television advertising – pleasant for the user, because it doesn’t interrupt what we’re watching to propose something else for a long period of time.
Indeed, online advertising leads to less invasive but also more effective communication: companies can use this type of ads to gain visibility in the eyes of customers and expand their market share.
Why is web marketing often the right choice for a“company? Advertising is effectively a communication strategy that uses web marketing to drive traffic to their sites (usually the company’s official website) and to spread a message to the target audience.”
Even if a promotional project is launched – in the same way – both online and offline, social media and the internet world in general allow engaging users who are already inclined to purchase the service we are advertising.
On the other hand, in the case of newspapers, for example, the subjects who will see the advertisement of the advertising campaign are not necessarily part of the target audience, and therefore there is a dispersion of potential customers and incorrect planning of the available budget.
When is it advisable and when is it not advisable to do advertising with an advertising agency?
How do you decide when it’s worthwhile to run paid advertising campaigns and when it’s better to avoid doing so? Let’s look at it in detail:
When is it advisable to do ads with an advertising agency?
1. When you want to increase traffic to your website
One of the main reasons many companies choose to do online ads with advertising agencies is to increase traffic to their website. Well-targeted advertisements can attract potential customers to the company’s website, increasing visits and conversion opportunities.
2. When you want to reach a specific audience
Paid advertising in web marketing allows you to reach a specific audience. Online advertising platforms like Google Ads and Facebook Ads offer the possibility to choose the target audience based on various criteria such as age, gender, geographical location, and interests, ensuring truly optimal budget planning for your image.
3. When you want to achieve quick results
Paid campaigns are a quick way to get results. Online advertising agencies can generate traffic, leads, and sales for the client company in a few hours or days, unlike long-term communication activities such as SEO (Search Engine Optimization).
4. When you have an adequate advertising budget
Paid advertising requires an adequate budget to work, and every web agency should advise against it for astart-up company. By definition, those who are just starting out do not have large budgets to disperse and must focus on services with minimal expense and maximum return, without thinking too much about scalability. However, if the company has a sufficient budget, paid advertising can generate an absolutely positive ROI (Return on Investment), especially when it comes to event organization, brand awareness or high-tech advertising campaigns with a
wow
effect.
When is it NOT advisable to do ads with advertising agencies?
1. When you have a limited budget
If the client company has a limited budget, paid advertising might not be the best choice, and all advertising agencies know this. Online advertisements require constant investment to generate results, so if the budget is not sufficient, it might be necessary to review the company’s communication planning and explore other avenues in web marketing.
2. When you want to achieve long-term results
Paid advertising is a short-term communication strategy. Advertising services can generate immediate results, but once you stop paying for advertising, the results decline rapidly. If the company wants to invest in a long-term web marketing strategy, it might be better to focus on other activities such as SEO content, social media marketing, producing guerrilla marketing content, focusing more on the quality of services rather than their advertising.
3. When you want to build a relationship of trust with customers
Paid advertising can be useful for attracting potential customers to the company’s “website, but it’s not” ideal for building a relationship of trust with customers. In fact, advertisements can be considered invasive and annoying, especially if they are not well-made. On the contrary, content marketing activities, such as creating blogs, videos, and podcasts, can help build a relationship of trust with customers by offering them useful and interesting content.
Our advertising agency services specialized in communication and marketing
The advertising agency Qreativa offers many advertising and marketing services, from the social world to multi-platform lead generation, events, and television. Let’s take a look at them below.
1. Online advertising with multi-platform Advertising Campaigns
Did you know that advertising ads can be coordinated across more than one channel?
For example, you can choose to act on the social media most used by your target audience, such as Facebook and Instagram, through the use of Facebook Ads.
Not only that: together we will discover other channels on which it will be possible to create truly effective advertising campaigns, such as TikTok, a social network that is becoming increasingly used by users and on which companies are investing heavily, as well as Google, Twitter, LinkedIn, and much more. Continue reading
Facebook Ads “certified web marketing agency” for your company’s communication
You will surely have noticed that Facebook and Instagram are among the most used social networks, and for this very reason, it is essential for your business or your brand to implement advertising projects on these platforms.
Facebook Ads, initially created only for Facebook, is a program that helps manage the publication of ads within these social networks.
Meta possesses a vast amount of data on users browsing its pages, allowing for complete profiling and management, enabling companies to know age, interests, place of birth, and residence, thanks to a simple like on a page.
Therefore, Facebook and Instagram are the ideal channels for targeted advertising.
Google Partner certified agency for Google Ads
Google uses Google Ads as an advertising platform on the online channels of the search engine it owns.
This program will allow you to create tailored online ads, through which you can reach potential customers when they show interest in the products you offer on your website.
There is no minimum spend required and you can control the budget of your Google advertising campaign whenever you want; additionally, you can also decide the position of your ads and choose a budget suitable for your business needs. Furthermore, you will have access to a dashboard that will show you the impact of your campaign ads on your sales.
TikTok Ads consulting and management
After the pandemic, TikTok has become one of the most popular social networks among users, and for this reason, your company will need to position itself on this channel if you want to significantly increase sales.
The language used within the platform is simple and accessible to a wide number of users: this makes it the perfect social network for any age group; consequently, increasing advertising and sales opportunities for your brand.
Content production for Native Ads
When we talk about Native Advertising, we mean advertising formats that are perfectly integrated with the hosting platform. Specifically, this content integrates so well with the reference social network that it can only be distinguished from normal posts by the wording sponsored content or sponsored.
Twitter Ads partner agency
Facebook, Instagram, Google, and TikTok remain the preferred platforms for companies to sponsor their services; however, you can also position yourself on Twitter to increase your online visibility or your brand identity.
Twitter Ads is an advertising platform where the users are well-defined; it’s a simple system to use and you can diversify expenses and create low-budget insertion campaigns, which will still be very effective for your business objectives.
LinkedIn Ads and B2B lead generation
If you want to appear as a reputable company, you should know that a well-structured LinkedIn profile will allow you to be more relevant in the eyes of users who use the platform.
Thanks to LinkedIn Ads, you can target a unique audience, based on professionals’ qualifications, as well as their role and the sector in which they operate.
The ads on this social network are simple to create and, thanks to them, you can find new clients and promote your company effectively.
In this case too, LinkedIn allows you to modulate expenses allocated to advertising, thanks to a very flexible price range; moreover, ads can be suspended when they are no longer needed.
Video production for websites and company image on YouTube Ads
YouTube is the social network par excellence when it comes to videos, and for this reason, ads on this platform will be necessary if you want to attract the attention of potential buyers.
Google Shopping Ads certified agency
The advertising ads available for Google Shopping in Google Ads represent one of the fundamental elements for a company selling physical products.
How does a Google Shopping Ads campaign work? First, an online store produces the product feed, a data container that perfectly describes the items of an e-commerce site.
All the information collected on the platform is provided to Google Merchant Center, a Google product that makes the data available on Google Ads.
It is in this last platform that the company will be able to produce a Google Shopping campaign, leveraging the brand’s product feed and thus creating original ads.
Consulting and management of Bing / Microsoft Ads
Microsoft Bing Ads uses features similar to those of Google Ads to attract as many users as possible into the sales funnel.
How? The user:
- types the keyword in the search bar of one of Bing’s search engines;
- chooses one of the sponsored ads available among the top search results;
- is redirected to the advertiser’s site, where it’s possible to purchase the brand’s items or create an initial point of contact by signing up for the newsletter or leaving their information.
2. Conversion Rate Optimization of new or existing advertising campaigns
CRO, an acronym for
What is Conversion Rate Optimization of an advertisement?
CRO is a practice that allows optimizing the conversion rate and is, therefore, very useful for increasing the percentage of users or visitors to the company page who perform the action desired by the brand.
Performing Conversion Rate Optimization of ads is
In fact, optimizing the conversion process allows improving the percentage of visitors who could turn into regular buyers.
Indeed, performing CRO represents an essential and continuous activity for a company, even regarding existing advertising campaigns; therefore, it is necessary to always monitor and optimize the so-called User Experience (UX) of users: only in this way is it possible to implement winning strategies in the future as well.
When is CRO (Conversion Rate Optimization) done?
You can perform CRO when you already have a conversion rate, so when you can monitor an existing conversion rate with the aim of improving it for the next campaign. What if I only have one conversion rate or if the ones I have are few? In this case, you’ll need to understand if the campaign structured this way can also work in the future.
There are three fundamental phases for effective CRO:
- analyze the data (which must be accurate);
- make hypotheses for subsequent ads;
- perform a test for your channels.
CRO allows you to understand through data if the audience understands your business message and if you have aroused their interest: this aspect is understandable, for example, from the increase in followers.
Improvements can be made when the data show low interaction, and therefore, it might be useful to perform an A/B test for the landing page, in order to create more consistent content.
3. Services and consulting for Google Ads Audit
A Google Ads Audit corresponds to a detailed analysis of the channel we have chosen to advertise, with a focus on the mistakes made.
This allows the communication agency and the company to:
- verify what is working in the advertisements;
- choose what to improve in their ads;
- determine what has become obsolete.
What is the result obtained? The account subjected to Google Ads Audit verification manages to evolve, ultimately allowing optimization of business results at 360 degrees.
