Discover the prices of an SEO consultation
Being visible in the top positions of search engine pages. This is the goal of SEO and SEO specialists.
More visibility equals more organic traffic, which can later turn into conversions.
An SEO consultation designed and implemented by an SEO consultant or by one of the best agencies in Italy, has an average cost starting from €250 up to €2500 per month.
The best offer, which we propose as an SEO agency, includes a series of customized services and packages, designed with the formula SEO package cost and e-commerce SEO price, to meet your needs based on the available budget.
If you have a small business, the costs of our SEO services start from a few hundred euros per month, and up. Each case, each company, is unique.
For this reason, we invite you to request a personalized quote. After understanding your needs and evaluating the “extent of the work to be done, we will be able to offer you an” offer with precise costs.
SEO Costs, how are they calculated? Read below
Telling you the costs you need to incur for an SEO project that will improve the ranking of your website is very difficult.
The prices of “SEO optimization depend on the reference sector, competition, company size, and the number of pages to be optimized. The”SEO costs change significantly if it’s an eCommerce or a showcase site, and depending on the market we’re targeting, which can be national, international, or both.
The best solution is to request a personalized quote, which will be presented to you after listening to and understanding your needs, possibilities, and objectives. For this reason, we invite you to talk to us about yourself and your business by booking an initial introductory consultation.
Request a free consultation!
Book a call on Zoom for free with one of our SEO specialists. It will last from 15 to 30 minutes, and you can ask questions and get clear and concise answers. We will evaluate a possible collaboration together.
While waiting to offer you our best offer, we provide you with some indicative information on the average prices in the industry. This is not a price list, but it’s a good basis to consider.
SEO Prices, let’s look at them together in the following paragraph
We’ve explained why there isn’t a pre-established price list that can be applied to SEO. However, we can tell you what the average SEO prices are. It will surely be useful for you to get a first and general idea.
Even though you shouldn’t forget that your quote could change, and significantly, based on some determining factors which are: the type of project, the reference sector (marketing for hairdressers, doctors, food, luxury, and others), the company size and the objectives. For this reason, we will be happy to listen to your needs and tailor the quote for you.
For a monthly SEO consultation, costs start from €250 up to €2500. What makes the difference, we repeat, is the market in which your business operates, the size of the project, and the business objectives. An eCommerce, for example, has a significantly higher monthly SEO consultation cost.
Which costs impact SEO the most? We’ll explain it to you right away
Optimized Website
The first thing to evaluate in a project is the website optimized according to SEO rules. The site must therefore have a suitable structure, and its functioning must be constantly monitored. It must contain internal links that connect the various sections and pages.
“The URL, titles, and some strategic points must contain the keywords for which you want to be found. If there are 404 errors, they need to be resolved, as well as redirects for removed or moved pages. The site must be fast, have the security protocol https and comply with the rules that guarantee a pleasant user experience”, known as UX, even on mobile devices.
SEO Audit
An SEO audit is a comprehensive check of the site to assess its health and discover any errors. SEO consulting is used precisely to understand how to act and identify areas for improvement and problems to solve.
The factors to consider during the SEO audit are related to the “technical aspect, the current positioning level, and” indexing. Among other things, 404 errors, redirects, speed, content quality, and correctness of meta tags must be identified.
Link Building
A link building campaign is important to increase the ranking of the website. Selecting the best links, choosing them from the most authoritative in your sector, and carrying out the negotiation requires commitment and professionalism. Prices vary based on the prestige of the domain and the quality of the content it offers.
Keyword research
One of the very first activities in which the SEO consultant is engaged is keyword research. It is done to choose which keyword to write SEO content for, based on the search volume and how much interest there is in a topic from users.
It is essential to select the keywords suitable for your sector because to intercept buyer personas, you need to know how to respond to their needs and not publish randomly. And that’s what all the competitors who occupy the top positions in SERP do.
Without accurate analysis of keywords and search intents, SEO projects, rankings, and optimizations cannot exist. By planning an SEO content strategy based on keywords that you will have analyzed thoroughly, Google will increase the visibility of your site, positioning you high on the first pages.
But what is SEO? Continue reading
SEO is the acronym for Search Engine Optimization. In the term Optimization, translated into Italian as ottimizzazione, lies the core
of SEO, a discipline as complex as it is fundamental for success with your website and brand.
SEO is part of SEM, Search Engine Marketing, which includes both paid search results obtained through Google Ads, and organic results. The latter are the fruit of practices implemented by SEO.
Why SEO is important in a web marketing strategy
SEO is a discipline that requires time, constant study, and transversal skills. There are no mathematical certainties of reaching the first place, but an SEO strategy done by professionals certainly has good chances of reaching the highest positions on the first page of SERP.
Improving positioning, thanks to the “SEO optimization of the website, helps increase organic traffic. By increasing views, the” opportunity to convert target users into customers grows.
If you still have doubts about the importance of SEO optimization, know that today being visible on the web is fundamental for positioning your business, and not just for eCommerce. Anyone who has a business, offers services or products, must be online, but in the right way.
Nowadays, the web is the main business card. Welcoming the optimized website for the buyer personas we’re targeting, addressing their needs, is part of the core business. And this business card must be authoritative, optimized, and SEO friendly.
Who is the SEO consultant and what do they do
The SEO consultant is a professional who works to optimize a website and position it at the top of SERPs.
The goal of the SEO consultant, and the SEO Agency, is to increase the visibility of the site and be found by the target audience in organic (non-paid) search results proposed by search engines.
If you type a query in Google’s search bar, for example electrician in Turin
, Google’s sophisticated algorithms will identify the most relevant answers in response to the search intent.
Example of a search query
At the top of the SERP, below the sponsored results, the organic results that Google has deemed most worthy will appear. Each of those organic, non-paid positions is the result of the careful work of the SEO consultant or SEO agency.
We will never tire of saying it. SEO is a serious matter and should be treated as such. Improvising an SEO audit, designing and building a site haphazardly, and posing as experts in SEO, SEM, and web marketing is incorrect and very dangerous.
Entrusting SEO consulting to charlatans, and unfortunately there are many out there, not only leads to nothing but risks pushing Google to penalize the website if it recognizes improper practices. But let’s see what SEO consulting is and how it works.
Discover how SEO consulting works
The SEO consultant, or the SEO agency, must have cross-cutting skills and work on multiple fronts. First, they must optimize the website to climb positions in SERPs and increase organic traffic. This involves On-Site and Off-Site SEO activities. Let’s discover together what these entail.
What are the activities of an SEO consultant? We list them in detail below
On-Site Activities
The On-Site activities, which also include On-Page SEO activities, and which aim at website optimization, are:
- optimization of the website structure, code, and meta tags. Actions that fall under what is defined as Technical SEO.
- SEO Audit, a thorough and periodic general analysis to assess the health of the site and resolve any issues. Among the most frequent problems are structural errors, difficulties in user experience, and content weaknesses.
- Keyword research, or keyword research. This is one of the most important activities because intercepting search intents and user needs in the target audience is fundamental to improving SEO positioning.
- Content of the editorial plan optimized according to the rules of SEO writing and produced by professional copywriters.
- Attention to User Experience, also known by the acronym UX, for all types of devices, including mobile devices. Google requires specific parameters, and SEO professionals must take this into account in their strategy.
Off-Site SEO Activities
Off-Site SEO activities are as important as On-Site SEO activities. They are an effective tool for doing SEO, growing the authority of the website and your brand.
The most important Off-Site activities are:
- Link building to climb the SERP. This includes internal links, which connect pages within the site, and backlinks. The latter are links from external sites pointing to our site. They are obtained through economic negotiations, equal exchanges, and purchase of one or more links. Be careful not to run a link spam campaign, or Google will penalize you. Remember that today more than ever, you must choose backlinks from authoritative sites. Stay away from penalties and rely on an experienced SEO consultant or agency.
- Link earning, meaning backlinks obtained naturally, thanks to valuable SEO content that other sites and users have deemed worthy of sharing. They have no additional cost. You’ve earned them through care and skill in content creation!
- Social Signals, which is the social proof that comes from social networks. At the moment, they don’t have a direct impact on algorithms and therefore don’t influence ranking. However, they are very useful because they increase brand engagement and indirectly contribute to increasing organic traffic to the site. Designing a social marketing strategy has significant weight, don’t underestimate it.
What technical and other skills should an SEO consultant have
SEO is a complex discipline. It requires careful preparation in various fields. First and foremost, an SEO specialist never stops learning and updating their knowledge.
The internet, search engines, and “the entire sector are constantly evolving. The epochal change we’re experiencing with” artificial intelligence is proof of this. And SEO professionals can’t afford to be distracted even for a moment.
Let’s look at the main skills an SEO consultant should have.
Strategic abilities
Through strategic skills, the SEO consultant can prepare an effective SEO project with measurable results. The SEO specialist must understand how to avoid useless battles against windmills. They have strong intuition and know which activities to implement, which objectives are achievable, and with what effort.
Analytical skills
An SEO specialist knows how to conduct “strategic analysis. They know how to observe the world inside and outside the web. They can identify the weaknesses and strengths of a project. They read and can draw effective insights from data reports, whether related to keyword research,” competitor analysis, or KPIs.
Technical knowledge
Those working in SEO, specifically a consultant or SEO services agency, must have technical knowledge to understand the structure of a website first and foremost. They don’t necessarily need to be a developer, but they must know what HTML code is, what CMS are, meta tags, CSS, and programming languages.
Other knowledge and skills
An SEO expert must know the rules of writing for the web, necessary for creating optimized SEO content. Even if copywriters create them, the SEO strategist must recognize if a text is correct and performant.
An SEO professional must have a good and solid general knowledge, be curious, and never leave anything to chance.
