Web design and development for sites that evolve.

Website strategy, UX/UI, flexible CMS architecture, responsive development and human-supervised AI features delivered by one senior team.

4.8
Trustpilot

Rated Excellent on Trustpilot

Read verified feedback from businesses that have worked directly with Michele and the Qreativa team.

VIEW VERIFIED REVIEWS
A WEBSITE, NOT A HANDOVER

A website should not become obsolete the day it launches.

Design the system

Connect audience journeys, content models, visual rules and reusable components so every new page feels intentional rather than improvised.

Give the team control

Build a CMS around real editorial tasks, with clear fields, safe flexibility and documentation that reduces everyday developer dependency.

Make AI earn its place

Use intelligence for defined jobs with reliable sources, measurable value, useful fallbacks and human approval where judgment matters.

WEB DESIGN, CMS & AI DEVELOPMENT

One connected system from the first user journey to the publishing workflow.

Website Strategy, UX Research & Information Architecture

Define what the website must achieve, who it serves and how content should connect before pages and features begin competing for attention.

  • Stakeholder, audience and analytics review
  • Journey, navigation and sitemap design
  • Content, feature and measurement requirements

UX/UI Design & Digital Design Systems

Create a distinctive interface language with responsive rules and reusable components that preserve quality as the website grows.

  • Wireframes and interaction prototypes
  • Art direction and high-fidelity UI
  • Responsive components and design documentation

CMS Architecture & Content Migration

Model content around the people who create and reuse it, then migrate what is valuable without carrying every legacy problem into the new system.

  • CMS and technology recommendation
  • Content types, fields and editorial roles
  • Migration rules, redirects and editor training

Responsive Web & Full-Stack Development

Turn the approved system into maintainable production code with reliable responsive behaviour, integrations and quality assurance across the critical journey.

  • Front-end and CMS-native development
  • API, ecommerce and business-system integrations
  • Accessibility, browser and release QA

AI Website Features & Content Workflows

Build useful AI around approved knowledge and structured tasks, from editorial assistance to semantic search and customer-facing tools.

  • AI use-case, data and risk definition
  • Retrieval, generation and automation workflows
  • Human approval, fallbacks and output evaluation

Performance, Technical SEO & Continuous Improvement

Launch with a measurable baseline, then use field behaviour, search visibility and business outcomes to decide what the website needs next.

  • Core Web Vitals and technical SEO
  • Analytics, conversion and content measurement
  • Post-launch optimisation and component roadmap
DESIGNED AROUND OPERATIONS

Different websites need different systems behind the interface.

QUALIFIED DEMAND

B2B and professional services

Clear expertise, connected service journeys, useful proof and CRM-ready conversion paths help complex buyers move from research to a valuable conversation.

PUBLISHING CONTROL

Editorial and multi-market organisations

Structured content, localisation rules, permissions and reusable modules let distributed teams publish consistently without duplicating every page or waiting for developers.

DISCOVERY TO REVENUE

Ecommerce and product brands

Brand storytelling, catalogue architecture, editorial merchandising and lifecycle integrations connect product discovery to purchase and repeat value.

USEFUL INTERACTION

Platforms and AI-enabled products

Member areas, tools, semantic search and intelligent workflows are designed around clear user jobs, governed data and maintainable application components.

SELECTED WEB DESIGN & DEVELOPMENT WORK

Web design and development case studies.

Balley online fitness platform across mobile and social interfaces
From 0 to €8KMRR in 8 months
balley.it

Pre-launch demand and offer validation shaped a coordinated brand, platform, SEO and paid-media strategy that turned an early-stage idea into a recurring-revenue fitness business.

HOW WE WORK

From website brief to a system your team can operate.

  1. 01

    Understand the business, users and current system

    We review analytics, search data, content, technology, integrations, editorial workflows and stakeholder priorities, then agree what the first release must change and how success will be measured.

  2. 02

    Design the journeys, content model and interface system

    Sitemaps, wireframes, CMS schemas, prototypes and visual rules are developed together so the public website and the internal publishing experience support the same strategy.

  3. 03

    Develop, migrate and connect the platform

    Approved components become responsive code, content is migrated into tested structures and integrations are implemented with clear error handling, permissions and ownership.

  4. 04

    Release safely and build the next priorities

    We validate redirects, content, accessibility, performance, analytics and critical workflows, monitor the launch and turn observed behaviour into a prioritised improvement queue.

ONE DIGITAL PRODUCT TEAM

Strategy, design, CMS, development and AI in one prioritised queue.

Strategists, UX and visual designers, developers, content specialists, SEO practitioners and AI workflow engineers work as one senior subscription-based team. Decisions stay connected from the first sitemap to the production CMS, while your team has one owner and one visible order of priorities.

THE TEAM
  • Digital and UX strategist
  • UX/UI and visual designer
  • Front-end and CMS developer
  • Content and SEO specialist
  • AI workflow and integration specialist
  • One dedicated project manager
THE WORK
  • Stakeholder discovery
  • Business and website objective definition
  • Audience and user-journey review
  • Existing analytics review
  • Current-site and technology audit
  • Competitor and category review
  • Content inventory
  • Feature and integration requirements
  • Measurement framework
  • Website strategy
  • Navigation and sitemap
  • Information architecture
  • Page and template requirements
  • Content hierarchy
  • Wireframes
  • Interactive prototypes
  • Website copy support
  • Interface and microcopy
  • Art direction
  • High-fidelity UI design
  • Desktop and mobile designs
  • Responsive component states
  • Digital design system
  • Reusable component library
  • Interaction and motion specifications
  • CMS platform recommendation
  • Content-model design
  • CMS collections and fields
  • Editorial roles and permissions
  • Reusable page-builder modules
  • Content-entry guidelines
  • Migration mapping
  • Content migration support
  • Redirect planning
  • Front-end development
  • CMS-native development
  • React-based development
  • Responsive implementation
  • API integrations
  • CRM and form integrations
  • Ecommerce integrations
  • Consent-aware analytics
  • Event and conversion tracking
  • Technical SEO implementation
  • Structured data
  • XML sitemap and indexation controls
  • Image and font optimisation
  • Core Web Vitals diagnostics
  • Semantic HTML
  • Keyboard and focus review
  • Accessible form behaviour
  • Cross-browser QA
  • Representative device QA
  • CMS editor testing
  • Integration and error-state testing
  • AI opportunity assessment
  • AI data and source mapping
  • Prompt and retrieval workflow design
  • Human approval checkpoints
  • AI output evaluation
  • AI fallback behaviour
  • Pre-launch checklist
  • Launch monitoring
  • Editor training
  • Technical documentation
  • Post-launch improvement roadmap
NOT INCLUDED IN THE SUBSCRIPTION

Hosting, domains, paid themes or plugins, premium fonts, stock libraries, original photography or video production, model and API usage, third-party licences, legal or compliance review, formal accessibility certification, penetration testing, translation and media spend are paid separately.

Is Qreativa the right web design and development agency for you?

A strong fit

  • You need strategy, design, CMS and development to work as one system
  • Your team wants publishing control without sacrificing brand quality
  • You have meaningful content, integrations or migration requirements
  • You want AI used for defined value with human oversight

Probably not a fit

  • You want a theme installed without discovery or content decisions
  • You expect AI to replace every editor, reviewer or support path
  • No one can own approvals, source content or system access
  • Your only decision criterion is the lowest one-off build price

FAQ

What does a web design and development agency do?

A web design and development agency turns business goals, audience needs and content requirements into a working digital product. Qreativa combines website strategy, user experience, information architecture, copy and content support, art direction, interface design, CMS architecture, responsive development, integrations, analytics, technical SEO, accessibility and post-launch improvement. Design and code are developed as one system rather than handed between disconnected suppliers.

What is the difference between web design and web development?

Web design defines how the website communicates and behaves: structure, hierarchy, navigation, visual language, components and responsive states. Web development turns that system into reliable code, content models, integrations and publishing tools. Separating the disciplines is useful, but separating the teams often creates gaps. We keep strategy, design, CMS decisions and implementation connected throughout the project.

Which CMS platforms can Qreativa work with?

We work with established and headless content management systems, including WordPress, Webflow, Shopify and API-first CMS platforms, as well as custom React-based stacks when the requirements justify them. The recommendation depends on content structure, editorial roles, localisation, ecommerce needs, integrations, hosting and the capabilities of the team that will operate the website. We do not introduce a fashionable stack without a clear operational benefit.

Can you redesign an existing website and migrate its content?

Yes. A redesign can preserve valuable URLs, content, data and integrations while replacing the experience and underlying system. We inventory the current site, map redirects, clean the content model, define migration rules and test representative records before launch. Automated migration can accelerate repetitive work, but important pages, metadata and structured content receive human review before the new website replaces the old one.

How do you use AI in web design and development?

AI is used where it improves a real workflow: content classification, migration assistance, semantic search, recommendation systems, support interfaces, structured content generation, alt-text drafts, internal-link suggestions, quality checks and operational automations. We can also build user-facing AI features around approved knowledge and defined actions. Every implementation starts from the problem, data and control model—not from adding a generic chatbot to the homepage.

Will AI publish content or change the website without human approval?

Not by default. We define what the system can read, suggest, draft or execute, then place human approval at the points where brand, factual accuracy, privacy or business risk require it. Prompts, sources, outputs and fallbacks are tested against representative tasks. Sensitive data, model providers, retention and access permissions must be agreed before production, and the website always has a usable non-AI path for critical actions.

Is SEO included in website design and development?

Technical and structural SEO are part of the build. This includes crawlable navigation, useful URL patterns, redirects, canonical rules, headings, metadata templates, structured data, XML sitemaps, image handling, internal linking, indexation controls and performance. Keyword research, editorial strategy and ongoing content production can be included in the same subscription when organic growth is a central objective.

Will the website be fast, accessible and mobile friendly?

Yes. Responsive behaviour, semantic HTML, keyboard use, focus states, readable contrast, form feedback and representative device testing are part of normal quality assurance. Performance work covers image formats, font loading, script weight, caching opportunities and layout stability. Formal accessibility certification, legal compliance audits and guarantees about third-party scripts require separate specialist scope, but the implementation is designed around inclusive, efficient use from the start.

Can Qreativa write and organise the website content?

Yes. We can develop the messaging, page architecture, interface copy, service content, case studies and CMS guidelines alongside the design. Existing material is reviewed for accuracy and value before migration rather than copied automatically. When AI assists research, classification or drafting, a human editor remains responsible for factual quality, brand alignment, E-E-A-T signals and search intent.

Do you develop ecommerce websites?

Yes. Ecommerce work can include storefront strategy, product and collection templates, editorial merchandising, navigation, search, product data, cart and checkout extensions, analytics, CRM and lifecycle integrations. The commerce platform and custom development scope depend on catalogue complexity, markets, fulfilment, payment requirements and the internal team's operating model.

Can you integrate the website with our CRM and business software?

Yes. We integrate forms, CRM platforms, email systems, calendars, analytics, consent tools, product data, support platforms, payment services, APIs and automation layers. Before development, we define system ownership, fields, permissions, source-of-truth rules, error handling and what should happen when an external service is unavailable. Third-party subscription and usage costs remain separate.

Who owns the website, CMS and source code?

You do. Approved design files, content models, custom components and source code created for the project belong to your business once the relevant invoices are paid. Wherever possible, infrastructure, domains, CMS workspaces, analytics and integrations are created in or transferred to your accounts. We document the system and avoid making ordinary publishing dependent on Qreativa.

Can you maintain and improve the website after launch?

Yes. The subscription model is designed for continuous work after the first release. The same queue can cover new templates, component improvements, content migrations, conversion work, performance, technical SEO, integrations and AI workflow refinement. Priorities are agreed with your team, while urgent security or operational issues are triaged separately from the normal roadmap.

How long does a web design and development project take?

A focused marketing website with a clear content model can move through strategy, design and development in several production cycles. Large migrations, multilingual architecture, ecommerce, custom applications, several integrations or AI features require more discovery and staged releases. Before production begins, we confirm the initial scope, dependencies, approval owners and expected delivery windows, then release useful parts as soon as they are ready.

What does web design and development cost, and what is excluded?

Qreativa works through a monthly subscription with defined senior capacity and one prioritised production queue. Strategy, UX, UI design, CMS architecture, development, migration support, integrations, technical SEO, analytics and AI workflow design can be included according to the agreed priorities. Hosting, domains, paid themes or plugins, premium fonts, stock libraries, original photography or video, model and API usage, third-party licences, legal review, formal accessibility certification, translation and penetration testing are paid separately.