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What clients say about Qreativa
Read client reviews of our work and collaboration on Trustpilot.
VIEW VERIFIED REVIEWS
Ecommerce SEO built around what you sell.
Help shoppers find the right categories and products. Our ecommerce SEO agency connects catalogue structure, technical fixes and useful content to the orders that matter to your business.
- Start with the search. A shopper searches for women's waterproof hiking shoes. The query tells us what the page needs to answer. Women's waterproof hiking shoes. Search intent, Product demand.
- Choose the right page. Search results can show relevant products. We assess demand and the range before improving a category or creating a focused selection. Category or focused selection. Relevant products, Useful buying guidance.
- Make the product clear. Product pages explain features, sizes, variants and availability so shoppers can compare options. Product page. Features and sizes, Variants, Availability.
- Support the decision. A visitor can choose a product and place an order. We measure whether that happens. Possible order. Product selected, Order placed.
- Measure what happened. We review search clicks alongside orders and revenue from organic visits, using the relevant reports. Organic search reports. Search clicks, Orders, Revenue. Search Console; Store analytics.
SEARCH DEMAND MEETS YOUR CATALOGUE
More indexed URLs are not the same as more sales.
A store can have thousands of pages and still miss its most valuable searches. We identify which categories deserve visibility, which products need better information and which filters create noise. Priorities reflect demand, stock availability and commercial value—not just keyword volume.
Choose the right entry pages
Match buying intent to categories, subcategories and products instead of sending every search to a generic collection.
Fix the rules behind the catalogue
Resolve template and URL problems once, then check the effects across products, variants, pagination and filters.
Measure beyond rankings
Track non-brand discovery alongside organic orders and revenue, with clear notes on seasonality and attribution limits.
ECOMMERCE SEO SERVICES
A search strategy your store can put into practice.
Category strategy and search intent
Map commercial searches to an existing or proposed destination. Decide when a dedicated category earns its place and when the existing page should be improved.
- Query-to-category mapping
- Category overlap and missing collections
- Priorities based on demand, stock and margin
Product and category content
Give shoppers the specifications, comparisons and buying guidance they need. Improve titles, copy and image descriptions without filling every page with interchangeable text.
- Category introductions and buying guidance
- Product details and variant clarity
- Links from advice to relevant products
Filters, crawling and indexation
Separate useful search destinations from sorting, duplicate variants and low-value filter combinations. Align internal links, canonicals and crawl controls with that decision.
- Faceted navigation and URL rules
- Pagination and product discovery
- Template-level technical specifications
Product data and search appearance
Check that visible prices, availability and product details agree with structured data and Merchant Center feeds. Fix inconsistencies that can undermine eligible product listings.
- Product markup validation
- Feed and landing-page consistency
- Search Console and Merchant Center diagnostics
International ecommerce SEO
Adapt category intent, product terminology and internal links to each market. Coordinate language URLs and hreflang with the countries your store can actually serve.
- Market-specific category research
- Localized buying information
- Language and regional URL checks
Organic performance and release QA
Segment performance by page type and market. Check search-critical changes before and after release, and distinguish traffic growth from changes in conversion rate or product demand.
- Category and product performance reporting
- Organic orders and revenue checks
- Stock, seasonality and release annotations
PLATFORM AND CATALOGUE CONSTRAINTS
The same checklist will not fit every store.
Shopify and WooCommerce stores
We review theme output, collection URLs, plugins and apps before proposing changes. Native controls, custom development and platform limitations are documented separately.
Large and frequently changing catalogues
Product turnover, variants and faceted navigation need repeatable rules. We sample edge cases and prioritise commercially important sections before expanding changes.
Specialist and high-consideration products
Compatibility, use cases, materials and expert guidance can matter more than another generic description. We work with your product knowledge rather than inventing expertise.
Stores selling across markets
A translated catalogue is only a starting point. Search language, local availability and buying information need to match what customers can order in each country.
ILLUSTRATIVE EXAMPLES
How we choose and improve catalogue pages.
These three teaching examples show the decisions behind category pages, product pages and filters. They are not client work or claims of results.
Which page should answer a search?
Consider a hypothetical hiking-gear store:
| Search | Page to assess | Decision |
|---|---|---|
| Women's hiking boots | Category | Offer a coherent selection, buying guidance and clear routes to products. |
| Waterproof women's hiking boots | Subcategory or dedicated selection | Check whether demand is distinct, stock is stable and the page helps shoppers choose. |
| A specific model name | Product page | Answer questions about that model, its features, variants and availability. |
| How to choose hiking boots | Guide | Address buying questions and link to relevant categories. |
We decide which page genuinely serves each intent, then connect categories, subcategories and products so people and crawlers can reach them. Google's ecommerce site-structure guidance
What would we improve on a product page?
This annotated layout is a teaching example, not a screenshot of a client page. Each change addresses a specific buying question.
Illustrative product-page layout
1Buying information
2Features and variants
3Useful links
4Availability and data
- Add answers to purchase questions.Shoppers can judge whether the product suits their intended use.
- Explain features, sizes and variants clearly.Shoppers can compare options without guessing what changes between them.
- Link to compatible products, alternatives or relevant guides.The next useful option is reachable from the product page.
- Match visible availability with structured product data.The page and machine-readable information do not contradict each other.
The work plan states who handles analysis, copy, developer specifications, publication and final checks; these responsibilities depend on the agreed scope.
Which filters deserve a search page?
We assess the value of each URL pattern in its catalogue context:
| Situation | Decision to assess |
|---|---|
| A combination serves a distinct need and has enough products | Consider a stable, useful page that shoppers and crawlers can reach. |
| A URL only changes product sort order | Do not treat it as a new commercial destination. |
| Many combinations are nearly identical or empty | Set crawl and index rules based on the site's current URL and index state. |
This is a decision process, not a universal canonical or noindex rule. We check which filtered URLs should be available in search and which consume crawling without adding value. Google's faceted-navigation guidance
Further reading for your store.
Changing platform or URL structure? Plan the transition with our SEO migration services, then continue improving the catalogue once the move is complete.
Planning catalogue improvements? Use our SEO content planning guide to assign a search intent to each category, product page and buying guide. The SEO content audit guide helps decide which existing pages to improve, combine or retire before producing more content.
Our technical recommendations also draw on Google’s guidance on ecommerce navigation and product data.
ECOMMERCE SEO PROJECTS
Ecommerce SEO case studies.
Online store projects with documented organic search results.
+43%SEO growth in 12 months
revee.itA two-year international content programme strengthened topical authority and E-E-A-T across a five-language site, closing the latest year at +43.17% SEO growth.
HOW WE WORK
From catalogue audit to a measured rollout.
- 01
Establish the commercial baseline
Review Search Console, ecommerce analytics, key categories and stock constraints. Agree which markets and product groups matter and verify that purchase tracking is usable.
- 02
Map demand and technical obstacles
Connect query research to category and product URLs. Crawl representative templates and identify discovery gaps, duplication and content that does not answer the buying question.
- 03
Improve a prioritised group of pages
Create content briefs and development tickets with acceptance criteria. Test representative URLs on staging before applying template changes across the catalogue.
- 04
Validate, measure and expand
Check live responses, links and product data. Compare search and commerce performance with the baseline, record other changes and use the findings to choose the next category group.
The team behind our ecommerce SEO work.
Michele Eccher
Founder & Growth Strategist at Qreativa
Andrea Detassis
Head of SEO
Irene Tempestini
Head of Content
Tanya Giannecchini
PMO Project Management Officer
ONE SHARED WORK PLAN
SEO, content and development around your store.
Qreativa works through a monthly subscription with agreed capacity and a prioritised queue. We coordinate with your ecommerce manager and developers so recommendations can be approved, implemented and checked. Scope depends on catalogue size, platform access and available development capacity.
- SEO strategy and technical analysis
- Content and product-page optimisation
- Development support within the agreed scope
- One dedicated project manager
- Catalogue audit
- Category keyword mapping
- Product template review
- Faceted navigation rules
- Internal linking
- Product markup checks
- Content briefs
- Release QA
- Organic performance reporting
NOT INCLUDED IN THE SUBSCRIPTION
Advertising spend, hosting, platform subscriptions, paid apps, external software, product photography and development beyond the agreed scope are separate. A platform rebuild or migration requires a separately agreed plan.
Is this the right next step for your store?
A strong fit
- You have a defined catalogue and markets to prioritise
- You can share search, sales and product information
- Someone can approve content and implement technical changes
Not the right expectation
- Guaranteed first positions or a fixed revenue uplift
- Thousands of automated descriptions without product input
- SEO replacing stock, pricing or checkout improvements
LEARN THE DISCIPLINE
Ecommerce SEO guides
FAQ
What is different about ecommerce SEO?
The main challenge is managing a changing catalogue: category intent, product information, variants, filters, stock and purchase measurement. A general SEO strategy covers the broader channel; ecommerce SEO turns those principles into decisions about the pages and systems that sell your products.
How much do ecommerce SEO services cost?
Current plans and prices are in the Pricing section on our homepage. The right plan depends on agreed capacity; catalogue size, markets, content and technical work shape the priorities. We agree who implements each change and what is outside the scope before work begins. View plans and pricing
How long before we see results?
Some technical corrections can be verified immediately after release. Search engines need time to crawl and process the changes before their effect on visibility can be assessed. Sales also depend on demand, competition and seasonality. We agree early indicators and review dates without guaranteeing a ranking deadline.
Should every filter combination be indexed?
No. A filter page should earn an indexable URL only when it addresses a distinct search need and offers a useful, stable selection. Other combinations may need crawl or index controls. We assess existing indexed URLs first: blocking crawling is not the same as removing a page from the index.
What happens to out-of-stock or discontinued products?
Temporary and permanent unavailability need different decisions. The page for a temporarily unavailable product may remain useful if it shows accurate availability and offers alternatives. For discontinued items, we assess whether the page still serves a purpose or has a genuinely relevant replacement. We do not redirect every removed product to the homepage.
Do we need both structured data and Merchant Center?
They are complementary ways to share product information with Google. We check both where relevant, keeping price and availability consistent with the actual page. Neither a feed nor valid markup guarantees a rich result, a free listing or a higher ranking.
Can you work with our existing developers?
Yes. We can provide prioritised specifications, examples and acceptance criteria, then review staging and production with your team. Before agreeing the scope, we check which platform changes are possible and who owns implementation, approvals and release monitoring.