Web design & development
Technical SEO
SEO content

From zero to 875 keywords with SEO.

We built Tecnoedil's website and equipment catalogues, then developed its search presence through technical SEO, content optimization and specialist guides. The latest SEOZoom report shows 875 ranking keywords.

Client: tecnoediltrento.it
Industry: Construction equipment rental & sales
Scope: Web design, development & SEO
Engagement: Website delivered · SEO ongoing

A broader presence in search.

875

ranking keywords · SEOZoom

1,475

monthly organic traffic indicator · SEOZoom

From an initial baseline of zero ranking keywords to 875 in the supplied September 2026 snapshot. SEOZoom models monthly organic traffic from search data; its traffic figure is separate from recorded analytics sessions.

A website built around the equipment.

Tecnoedil supplies construction equipment for rental and sale. Customers need to compare machines, understand their specifications and find equipment suited to the job. The website brings together the rental catalogue, refurbished used equipment and the company's sales offer.

We designed and developed the complete site, including its rental and used-equipment catalogues. Our ongoing SEO work combines technical optimization with content writing and improvements to existing pages.

Specialist guides extend that work beyond the catalogue. They address the decisions behind an enquiry: which lifting equipment to choose, how scaffolding systems differ and what to consider before hiring a crane.

A screen recording of the Tecnoedil homepage we designed and developed.

The website and the search strategy, developed together.

Web design & development

A complete website with dedicated sections for rental equipment, refurbished used machinery and sales.

Technical SEO

Ongoing technical SEO supports the website as its catalogue and editorial content develop.

SEO content & copywriting

We write and optimize content around equipment, its applications and the questions contractors research before choosing a solution.

Specialist guides

Practical articles develop the site's coverage of lifting, access equipment and construction-site requirements, with links to relevant catalogue categories.

A future e-commerce section is also in preparation. This remains the next stage of the project.

Practical advice behind the search visibility.

Published examples from Tecnoedil's guides connect equipment choices with real construction-site requirements. The original articles are in Italian.

Lifting equipment

Choosing a telehandler

Fixed or rotating models, load capacity, lifting height and compatible attachments.

Planning a rental

Choosing a construction crane

Crane types, site requirements and the steps involved in arranging a rental.

Access equipment

Comparing scaffolding systems

Frame, tube-and-fitting and modular scaffolding, considered against the building and access requirements.

The progress, in the reports.

The supplied SEOZoom reports show a larger keyword footprint and a higher traffic indicator over time. The original charts preserve both the overall direction and the fluctuations along the way.

SEOZoom snapshot: 875 ranking keywords and a domain traffic indicator of 1,475 — The supplied SEOZoom snapshot records 875 ranking keywords and a domain traffic indicator of 1,475.

SEOZoom keyword distribution expanding from the initial baseline in late 2024 to the latest 2026 snapshot — Keyword coverage expands from the initial baseline to 875 in the latest snapshot. The chart also marks changes in SERP reporting depth to 100 and 50 results, which affect comparisons between periods.

SEOZoom traffic trend rising across the visible 2024–2026 period, with temporary drops and recoveries — The traffic indicator rises substantially across the visible period, with temporary drops and recoveries. The latest snapshot records 1,475. Google update markers provide context without establishing the cause of each change.

Reports supplied on 16 September 2026. Open each original screenshot to inspect the source labels and visible date axis.