Technical SEO agency for stronger search foundations.

A technical SEO agency identifies and resolves the website conditions that affect how search engines discover, crawl, render, understand and index pages. Qreativa connects crawl diagnostics, server responses, robots directives, canonicalisation, JavaScript rendering, site architecture, internal links, structured data, Core Web Vitals and release QA. The objective is to make valuable content reliably accessible while reducing ambiguity and wasted technical effort.

Google states that a page must not block Googlebot, must return a successful HTTP 200 response and must contain indexable content to be eligible for indexing. Meeting those requirements does not guarantee that a page will be indexed or rank. We use them as the baseline, then investigate duplicate signals, rendering, page quality, internal discovery and other reasons a technically accessible URL may still be excluded.

Crawling is the process of requesting a URL and its resources. Rendering is the stage in which the returned HTML, CSS and JavaScript are processed so the final page can be interpreted. Indexing is the decision and processing required to store a page for potential retrieval in search results. A URL can be crawled but not rendered correctly, or rendered successfully but not selected for indexing, so each stage needs separate evidence.

Robots.txt controls whether compliant crawlers may request a URL; it is not the correct mechanism for reliably removing an already known URL from the index. A blocked URL can sometimes remain visible without a descriptive snippet because Google cannot crawl the page to see a noindex directive. For deindexation we select the appropriate method—such as a crawlable noindex, authentication, removal of the URL or a valid redirect—based on the intended outcome.

No. A sitemap helps search engines discover new or updated URLs and communicates which canonical URLs the site considers important, but it does not force crawling, indexing or ranking. We keep sitemaps limited to valid, canonical and indexable URLs, split them when useful for diagnostics, submit them through Search Console and compare submitted URLs with actual indexation outcomes.

A canonical annotation is a strong signal but not an absolute directive. Google evaluates redirects, canonical tags, sitemap inclusion, internal links and page similarity and may choose a different representative URL when the signals conflict. We align those signals, remove canonical chains and loops, and verify Google's selected canonical in Search Console rather than assuming that adding a tag solved the duplicate-content problem.

Google can process JavaScript, but JavaScript applications introduce additional points of failure around URLs, links, rendering, metadata, status handling and delayed or conditional content. We compare raw and rendered HTML, inspect resource access and network behaviour, test crawlable links and route responses, and determine whether server-side rendering, static generation, hydration changes or smaller implementation fixes are appropriate for the platform.

Core Web Vitals measure real-world loading performance, responsiveness and visual stability. The current metrics are Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift. Google's good-experience targets are LCP within 2.5 seconds, INP below 200 milliseconds and CLS below 0.1. We prioritise field data and affected templates, using laboratory tests to diagnose causes rather than chasing a perfect synthetic score.

No. Google recommends good Core Web Vitals for users and Search, but there is no single page-experience score that guarantees a ranking position. Improvements should solve real loading, interaction or stability problems and be weighed against content, intent and commercial priorities. We establish a performance budget, identify the slowest shared components and validate changes with field data where sufficient traffic is available.

Structured data gives search engines explicit information about a page and can make eligible content available for supported search features. It does not guarantee a rich result and is not a shortcut to higher rankings. We only mark up content that is visible and accurate, use supported types, validate implementation and monitor Search Console because templates and deployments can introduce errors later.

No. Crawl-budget work is most relevant to very large or frequently changing sites. Smaller websites usually benefit more from fixing broken discovery, duplicate URLs, poor internal links, server errors and weak sitemaps. We use crawl and log evidence to determine whether crawl demand and server capacity are genuinely limiting indexation before recommending faceted-navigation controls or other large-scale measures.

Yes. Ecommerce platforms can generate large numbers of filtered, sorted, paginated and parameterised URLs. We map which combinations satisfy real search demand, which should remain crawlable or indexable, how products and categories are linked, and how canonicals, robots rules, sitemaps and templates should work together. The solution protects useful long-tail pages without allowing an uncontrolled URL space to consume resources.

Yes. We inventory existing URLs and performance, define new destinations, review staging templates and metadata, prepare one-to-one redirect rules, validate analytics and Search Console, and crawl the release before and after launch. Monitoring then focuses on response codes, redirect accuracy, canonical signals, indexation, rankings and conversions so errors can be corrected before they become a sustained traffic loss.

A focused audit can surface priorities within the first production cycle, while implementation depends on platform complexity, developer availability and release cadence. Large ecommerce sites, JavaScript applications and migrations require phased testing. We separate diagnosis from validated fixes, rank recommendations by impact and effort, and continue monitoring after deployment because the technical state of a website changes with every template and release.

Qreativa works through a monthly subscription with defined senior capacity and one prioritised queue. Audits, specifications, implementation support, release QA, Search Console analysis and reporting can be included according to the agreed priorities. Hosting, CDN and third-party crawling or monitoring software, development beyond the agreed scope, accessibility certification, penetration testing, legal review and paid media are paid separately.