International SEO agency for growth across markets.

It decides which markets are worth pursuing, designs a site structure and targeting setup search engines can interpret correctly, researches how people search in each language and country, produces or validates localised content, and measures organic performance market by market. Translation is one input; market selection, technical architecture, intent research, authority and measurement are the rest of the work.

Local SEO optimises visibility within a specific geographic area, usually around physical locations, Google Business Profile, local citations and location pages within one market. International SEO works across countries and languages: URL architecture, hreflang, localised keyword research, market-level content and separate measurement per market. A business can need both at once.

Multilingual means the same site serves several languages, for example English, German and French. Multi-regional means it targets several countries, for example the United States, the United Kingdom and Australia, which can share one language. Many sites are both, which is why targeting is normally planned as language-country combinations rather than language alone.

There is no universally correct answer. Subfolders concentrate authority on one domain and are usually the simplest to maintain. Subdomains can suit separate stacks or regional teams. ccTLDs send a strong country signal and can help with local trust and legal requirements, but they split authority and multiply operational cost. We choose based on your market plan, technical constraints, internal ownership and how much authority already exists.

Hreflang tells search engines which language-country version of a page is intended for a given audience and identifies the related locale versions as alternates. It does not improve rankings on its own, does not replace localisation, and does not guarantee that a particular version will be served. It needs correct return tags, a coherent canonical strategy and valid language-region codes.

Genuine translations into different languages are not duplicate content. When regional URLs in the same language publish identical or substantially similar content, choose the preferred version with rel=canonical while keeping hreflang annotations for the intended markets. Self-referencing canonicals make sense when each page is meaningfully distinct and should be indexed independently. The right setup follows the role of the pages; it is not one universal rule for every regional site.

AI translation is useful for speed, drafts, glossaries and scale, but it does not decide what a market searches for or whether a phrase sounds credible to a buyer there. Machine output is used inside a workflow that includes native-market review, terminology control and intent validation. Publishing unreviewed machine translation at scale is one of the most common causes of weak international performance.

Search demand, terminology and intent all change. A literal translation of a strong keyword can be a term nobody uses, can carry a different meaning, or can sit at a different stage of the buying journey. We research natively per language-country pair, validate against live SERPs in that market, and map terminology in a glossary before content is produced.

Properties should reflect the structure: domain or URL-prefix properties that let you see each market separately, plus filtered views or segments so clicks, impressions, positions and conversions can be read per market. Analytics needs consistent event and conversion definitions across locales, plus currency and consent handling appropriate to each region.

Yes. Migrations that add languages, change URL structures or consolidate domains need URL mapping per locale, redirect rules that preserve language and country, hreflang planning, sitemap segmentation, a staging crawl and QA, then close monitoring after launch. We normally stage rollouts market by market rather than switching everything at once.

Local authority helps, particularly in competitive markets and on ccTLDs where authority does not carry over from the main domain. We identify gaps against in-market competitors and pursue relevant local coverage, industry sites and partnerships through digital PR and content, rather than buying links.

We work primarily across European and English-speaking markets and coordinate native writers, translators and reviewers for other languages. Where a market needs specialist local knowledge we bring in a native-market specialist; those vendor costs are quoted and paid separately.

Technical fixes such as hreflang, indexation and architecture can be resolved in weeks. Building relevance and authority in a new market takes longer, and it varies with competition, existing domain strength and how much localised content is produced. We report progress against leading indicators such as indexation, impressions and position per market rather than promising a date.

Qreativa works as a monthly subscription with a defined senior capacity, so strategy, technical SEO, localisation planning, content and reporting run continuously and are prioritised in one queue. Translation vendors, native-market specialists, enterprise SEO software, hosting and development beyond the agreed scope are paid separately.

Yes, and it is usually the fastest route. We write implementation-ready specifications, review pull requests or staging environments, brief translators with glossaries and intent notes, and run regular working sessions with regional owners so local teams keep control of tone and market nuance.

You do. Search Console and Analytics properties, keyword and market research, content, glossaries and technical documentation belong to your business, and we work through delegated access so nothing is lost if the engagement ends.