- SEO & content
- Digital PR
- Web & landing pages
- Meta Ads
From zero to €693K in tracked revenue.
Qreativa brought together SEO, digital PR, editorial content, landing pages and paid social for Accademia Unghie. The work helped people discover the courses and find their way to enrolment, supporting €693,575.80 in total net revenue recorded by the client.
- Client
- accademiaunghie.it
- Industry
- Online nail education
- Scope
- SEO, digital PR, web, landing pages & paid social
- Acquisition
- Organic, digital PR + paid
Building a growth system, not a single channel.
Accademia Unghie began with a website that was practically invisible in organic search. Qreativa developed the SEO and editorial strategy, then connected that growing demand to a clearer website, focused landing pages and paid-social campaigns. Content created discovery; the web experience and advertising system helped turn attention into course demand. Publishing consistently around the audience's real questions also established topical authority in professional nail education.
From zero traffic to 36,000 daily organic visits.
The growth curve shows the compounding effect of that approach. From a near-zero starting point, organic visibility increased consistently until the website was generating 36,000 daily visits. This search growth was organic, while paid social operated alongside it as a separate acquisition and creative-testing channel.
Turning discovery into a clear conversion journey.
Qreativa also worked on the website structure, development and landing-page experience. The homepage presents the certified training offer, tutors, proof and enrolment path in one coherent journey; the practical-guides hub organises search-led education content and creates natural routes towards the courses.
€693,575.80 in all-time net revenue tracked.
The client's commerce dashboard records €693,575.80 in all-time net revenue, including €130,046.40 in the latest 12-month view. It is the clearest measure of the commercial system as a whole: search visibility, website and landing-page development, course positioning, Meta Ads and creative execution working together—not revenue attributed to a single channel in isolation.
Digital PR for professional nail training.
Alongside our work on the website, we ran a digital PR campaign for Accademia Unghie. The articles cover nail technician training, how to choose a course and techniques used in salons, with brand references and links to the website.
The publications featuring Accademia Unghie.
Watch the video previews of the original Italian articles, or read them in full on the publishers’ websites and blogs. The selection includes articles labelled as commercial content by their publishers.
From creator hooks to close-up proof of craft.
Alongside the organic programme, Qreativa built a varied library of vertical video and static creative for Accademia Unghie's professional courses. Testimonials, demonstrations, educator-led formats and course montages gave the brand multiple ways to make expertise visible in the feed.
