Digital PR agency for coverage, links and authority.

It develops stories that journalists have a reason to publish, builds the evidence behind them, and takes them to the right desks. In practice that means campaign territories and news hooks, original research or expert commentary, press assets and landing pages, targeted media outreach, and reporting on the coverage, editorial links and brand mentions that follow.

The disciplines share media relations, but the objectives differ. Traditional PR is often built around corporate news, reputation and offline coverage. Digital PR is built around online publication: stories designed for digital newsrooms, assets that live on your own site, and outcomes measured in earned coverage, editorial links, referral traffic and search authority.

They overlap, but start from different priorities. Digital PR develops stories, research and expert perspectives that can earn media coverage. Link building focuses on relevant references to pages that support a search strategy, including useful-resource outreach and link recovery. Both can earn editorial links; neither requires buying placements or disguising sponsored content as earned coverage.

Content marketing serves your own audience on your own channels. SEO makes those pages findable. Digital PR earns third-party attention that content and SEO cannot generate on their own, and it works best when the campaign lands on a page that is worth linking to and is technically sound. Qreativa can connect all three because the same team already handles them.

No, and be careful with anyone who does. Editorial decisions belong to journalists and editors. What we commit to is the work: defensible story selection, credible evidence, accurate media targeting, personalised pitching, disciplined follow-up and honest reporting of what did and did not land, including the reasons.

Original surveys and data studies, analysis of public or proprietary datasets, index and ranking pieces, expert commentary programmes, reactive PR tied to breaking news, seasonal or event-led angles, and creative campaign assets such as maps, calculators and visual explainers. Format follows the story and the media targets, not the other way round.

We define the question first, then choose a source that can answer it: a commissioned survey, an existing dataset or your own anonymised data where permitted. Sample, fieldwork dates, provider and limitations are documented in a methodology note published alongside the campaign, so journalists can verify the claim. Figures that cannot survive scrutiny do not go out.

Yes. We monitor relevant news and journalist requests, triage the opportunities that genuinely suit your expertise, and draft commentary for approval within the agreed turnaround. Reactive work depends on fast internal sign-off, so we set an approval route and pre-approved positions at the start.

No. We do not pay journalists, buy advertorials or distribute paid links. If a campaign benefits from paid amplification or a sponsored placement, it is proposed transparently, labelled as paid, and billed separately from the service fee.

Yes. Media lists are built per market and per beat, and angles are adapted to what each market actually finds newsworthy. Local and regional desks often respond well to region-specific data cuts. Translation and native-language pitching are arranged when required and quoted separately.

A data-led campaign typically needs a few weeks for research, evidence, assets and media lists before outreach begins, then an active outreach window with follow-ups and a tail of later pickups. Reactive commentary moves in hours or days. Authority effects build across campaigns rather than from a single launch.

Coverage logged with outlet category and date, link type and status verified manually, brand and message pull-through, referral traffic, share of voice against comparable brands, and the change in the authority profile of the pages the campaign supports. Everything is reported as observed, without modelled advertising-value figures.

Qreativa works as a monthly subscription with a defined senior delivery capacity, so strategy, research, production, outreach and reporting run continuously rather than as separate quotes. Survey panels, proprietary data, specialist vendors, translation, talent, events and media spend are paid separately when a campaign needs them.

You do. Datasets, methodology notes, written material, design assets and landing pages belong to your business, and media lists and outreach records are shared on request. Nothing is held hostage if the engagement ends.