Welcome to our web marketing agency. With over a decade of experience in the industry, we navigate the “constant evolution of” email marketing with familiarity and innovation.
Our email marketing service is the result of years of research, shared successes with our clients, and constant technical updates.
We offer a wide range of solutions designed to perfectly adapt to the needs of every type of business.
Whether it’s increasing your visibility, improving conversion rates, or building a solid and lasting relationship with your customers, our agency will guide each campaign towards success.
Start leveraging the benefits of email marketing today!
Here’s what you can expect when you trust us at Qreativa:
- In-depth analysis: We study your target audience to personalize every message, making it relevant and engaging.
- Creative design: Our emails not only inform but capture attention with layouts and graphics that reflect your brand and effectively communicate your message.
- Optimized content: We create clear, persuasive texts optimized for various devices, ensuring a pleasant reading experience on any screen.
- Intelligent automation: We schedule campaigns in advance with “automation and segment the sends to maximize” effectiveness.
- Detailed reporting: We offer clear reports that allow you to monitor campaign performance and optimize them as they progress.
Our team of experts at your service!
Our team, composed of six passionate and highly qualified professionals, is always ready to take on the challenge of creating tailored email marketing campaigns for you.
Together, we’ll understand your needs and transform them into concrete actions that speak the language of your customers.
Don’t leave your communication to chance. Take advantage of our free consultation to explore together the potential of targeted and strategic email marketing.
What “is” Email Marketing and How It Can Take You to the Next Level
“Email Marketing is a dynamic digital strategy that leverages” sending emails to promote products or services, strengthen relationships with customers, and improve business results.
This form of direct marketing is not just a sales tool, but a true communication channel that opens the door to a two-way dialogue between brand and consumer.
Why is Email Marketing crucial for your business? Find out below
1. Uses Personalized Communication
In the era of hyper-connectivity, personalization is not a luxury, but a necessity. Email Marketing allows you to address the customer by name, suggesting products and services in line with their interests and previous behaviors. This attention to detail translates into a refined and tailored customer experience.
2. Analysis and Adaptation
The strength of “Email Marketing lies in its ability to provide immediate feedback. Every metric, from open rate to click-through rate, is a gold mine of” information, allowing you to constantly fine-tune and refine your strategies to achieve maximum performance.
3. Efficiency of Automation (Marketing Automation)
Setting up a series of emails that trigger based on user actions means you can create a mechanism that works autonomously, but always with your imprint. From nurturing new subscribers to encouraging repeat purchases, Email Marketing automation works for you, so you can focus on other aspects of your business.
4. Strengthens Relationships
Email Marketing is not limited to selling. It presents itself as a tool to educate and entertain, offering valuable content via email, which strengthens the relationship with customers, turning them into true brand fans.
5. A communication channel without intermediaries
Unlike social media, where algorithms and policies can limit your visibility, email arrives directly in the recipient’s inbox, ensuring that your message is delivered without obstacles.
6. Stimulates conversions
From seasonal promotions to flash offers, through Email Marketing you can effectively stimulate conversions, leveraging the direct and personal nature of email to encourage immediate action.
7. Loyalty and return
A satisfied customer is a returning customer. “Email Marketing helps to keep the” attention on your products or services alive, promoting loyalty and encouraging customers to return for future interactions.
Certainly “Email Marketing is a strategic bridge that connects the” company to the customer or potential customers, conveying messages, values, and offers in a direct and personalized way.
Being able to cultivate this relationship means possessing a tool that can significantly improve brand perception and sales results.
The challenge lies in knowing how to orchestrate all these elements masterfully, and this is where our expertise in the field comes into play.
Do you know that there are different types of Email Marketing? Here’s what they are
Email Marketing is a strategy that includes various types of emails, each with specific objectives and functions.
Here’s an overview of email marketing examples used in our strategies:
1. Transactional emails
These emails are sent automatically in response to specific actions taken by users, such as order confirmations, payment receipts, shipping notifications, password resets, and other service notifications. They are essential because they confirm to the user that their action was successful and provide useful information.
2. Welcome emails
Sending a welcome email immediately after a user has subscribed to your list is a common practice. These emails serve to introduce your brand and set expectations for future communication. They can also encourage new subscribers to take their first action, such as making a purchase with a welcome discount.
3. Newsletters
These are regular sends that provide added value through interesting content, such as company updates, blog articles, industry news, tips, and more. Newsletters aim to educate and inform the audience while maintaining high engagement with the brand.
4. Promotional emails
These messages have “the goal of promoting a product, service, or event and encouraging the recipient to” purchase or participate. They are often temporary and tied to specific sales campaigns or special offers.
5. Abandoned cart emails
These are emails sent to users who have added products to their cart on your eCommerce site but haven’t completed the “purchase. The” goal is to remind the customer of the “item left in the cart and persuade them to complete the” purchase, often offering an incentive.
6. Re-engagement or Win-Back emails
These are used to reconnect with inactive subscribers. These emails can ask the recipient if they wish to continue receiving communications, or they can attempt to regain interest with special offers or relevant updates.
7. Feedback and survey emails
These are emails sent to gather opinions and comments from customers. This type of email is crucial for improving the products or services offered, and for showing customers that their opinion is important to the company.
8. Update or educational emails
These emails are designed to update users on new products, features, or company policies. They can also educate customers on how to get the most value from purchased products or services.
9. Themed Emails
Sending emails on special occasions such as Christmas, New Year’s, Valentine’s Day, or during specific events like the World Cup or Olympics, can help leverage the atmosphere of the moment and stimulate targeted sales.
10. Follow-up Emails
After a customer has made a purchase or used a service, “sending a” follow-up email can help to thank the customer, offer post-sale support, and encourage further interactions.
As you can well understand, Email Marketing can take many forms, each with specific objectives and implementation methods.
For an effective Email Marketing strategy, our team uses a combination of these email types to build direct and multidimensional communication with the audience.
Discover how we at Qreativa create an Email Marketing campaign for your business
Creating an effective Email Marketing campaign is a process that requires expertise, creativity, and attention to detail.
At Qreativa, our approach is structured to ensure that each campaign is perfectly aligned with your business objectives.
Here’s how we proceed:
Defining objectives: what do you want to achieve by sending emails?
We start by defining the objectives of your campaign. Whether you want to increase sales, improve customer engagement, or grow your subscription list, establishing clear goals is fundamental to guide all future decisions.
For example, if the goal is to increase sales of a new product, our campaign will focus on highlighting the benefits and unique features of the product, with call-to-action (CTA) buttons that invite purchase.
Understanding the target: who is your audience
We analyze your target audience to understand their preferences and behaviors. This allows us to create tailored messages based on the specific interests of your customers or potential ones.
If your target is young professionals, we will use a direct, professional tone and provide content that can be consumed quickly during the workday.
Creating the contact list: we segment and personalize!
We will build an optimized subscription list, segmenting your audience to ensure maximum personalization and relevance of the messages sent.
We could segment the list by age, geographic location, purchase history, or browsing behavior on your website.
We prepare quality content
We develop engaging and valuable content. This includes writing persuasive texts, designing visually appealing layouts, and selecting attention-grabbing images.
For example, for a promotional campaign, we will create emails that highlight “the offer with high-quality product images and one that emphasizes the” exclusivity of the promotion.
Personalization and automation of email sending
We set up personalized marketing email sequences and automate “the sending” to inboxes, based on user interaction with your digital channels.
If a customer abandons their cart, they will automatically receive “a reminder email with a discount code to encourage the completion of the” purchase.
Testing and optimization: what works best?
Before launch, we perform A/B tests on various campaign elements, such as “the email subject line”, design, and CTA, to determine which versions generate the best response rate.
Launching the direct email marketing campaign
After optimization, we launch the email marketing campaign, closely monitoring performance to make any real-time adjustments.
Analysis of results: how did it go?
We analyze the campaign results using metrics such as open rate, click-through rate, conversions, and ROI (Return on Investment) to evaluate success and identify improvement opportunities.
If we notice that emails sent in the morning perform better, we might decide to schedule future emails during that time frame.
Reports and feedback to always have clear ideas
We provide a detailed report and discuss the results with you to ensure transparency and share insights.
For an Email Marketing campaign that can truly make a difference for your business, we invite you to contact the Qreativa team.
Our experts are ready to devise personalized and innovative Email Marketing solutions, perfectly aligned with your business strategy.
Contact us today for a free consultation and discover what we can do for you!
We choose the email marketing software based on your needs
The choice of email marketing software is important to ensure the success of your campaigns. At Qreativa, we select the most suitable software for your needs following a structured process:
1. Needs analysis: first of all, we evaluate your specific requirements: email volume, sending frequency, number of emails, subscription forms, required level of personalization, need for integration with other tools (CRM, ecommerce, and more), and available budget.
2. Necessary features: we identify the key features that the software must have to achieve most of your campaign objectives, such as email automation, advanced user segmentation, A/B testing, subscriber list management, and detailed analytics.
3. Usability: we consider how intuitive and easy-to-use the software interface is. Good email marketing software should allow creating emails and managing campaigns simply and autonomously, even for those without advanced technical skills.
4. Scalability: the software must be able to grow with your business. If you anticipate an increase in subscriber volume, email addresses, or campaigns to send your emails, the chosen email marketing platform must be able to handle this growth without issues.
5. Support and assistance: it’s important that the software provides a good level of technical support and customer assistance, so you have a reference in case of need or to resolve any problems.
6. Regulatory compliance: the software must ensure compliance with privacy and personal data protection regulations, such as GDPR in Europe, and provide tools to manage user consent transparently and securely.
Among the most well-known and reliable software for approaching email marketing are:
- Mailchimp: very popular for its ease of use, it offers a wide range of templates and customization options, as well as solid automation and campaign analysis.
- Sendinblue now Brevo: a versatile platform that combines email marketing with SMS and transactional messages, as well as providing advanced automation and segmentation tools.
- ActiveCampaign: ideal for those seeking “high customization and sophisticated automation features, along with” CRM integration for advanced contact management.
- GetResponse: offers a complete set of email marketing tools, with automation functions, landing pages, and integrated webinars.
- Constant Contact: “another solid choice, with an” intuitive interface, extensive template library, and good analysis and reporting options.
The final choice will depend on a combination of these factors, and our team at Qreativa is ready to assist you in selecting the most suitable software, configuring and managing your email marketing campaigns. Contact us to discover together the ideal solution for your business.
Do you know how to measure the KPIs of an Email Marketing campaign? Read below
Measuring the Key Performance Indicators (KPIs) of an Email Marketing campaign is essential to evaluate its effectiveness and optimize future strategies.
Here’s how we proceed at Qreativa to track and analyze the most important KPIs:
1. Open Rate: measures the percentage of recipients who opened the sent email. It’s a first indicator of how interesting or attractive your email subject is to your audience.
How is it measured? (Total Opens / Emails Sent) x 100
2. Click-Through Rate (CTR): the CTR indicates the percentage of recipients who clicked on one or more links contained in the email. This is a direct signal of the interest generated by the email content.
Here’s the formula to measure it: (Total Clicks on Links / Emails Opened) x 100
3. Conversion Rate: this KPI reflects the percentage of recipients who, after clicking on a link within the email, perform a specific action, such as purchasing a product or registering for an event.
To measure it: (Total Actions Completed / Total Clicks on Links) x 100
4. Unsubscribe Rate: indicates the number of people who have decided to stop receiving your emails. A high rate can be a sign of irrelevant content or too high sending frequency.
It’s measured like this: (Total Unsubscribes / Emails Sent) x 100
5. Spam Complaint Rate: the number of times your emails are reported as spam by users. It’s important to keep it low to maintain a good sender reputation.
Measure it with this formula: (Total Spam Complaints / Emails Sent) x 100
6. Subscriber List Growth Rate: monitors the net growth of your subscriber list, considering new subscriptions and unsubscribes:
((New Subscriptions – Unsubscribes) / Total Subscribers at the Beginning of the Measurement Period) x 100
7. Return on Investment (ROI): ROI calculates the economic return of your Email Marketing campaign. It’s perhaps the most important KPI, as it directly indicates the campaign’s contribution to the company’s profit.
How to measure it? Here it is: ((Profit from Email Marketing – Cost of Email Marketing) / Cost of Email Marketing) x 100
For accurate analysis, it’s important to use an Email Marketing tool that provides detailed reports on these KPIs.
Additionally, it’s essential to evaluate the KPIs in the specific context of your campaign and industry, as benchmarks can vary significantly.
At Qreativa, we’ll help you not only set up and monitor these KPIs but also interpret the collected data to continuously optimize your Email Marketing campaigns and maximize their success.
Contact us to start analyzing and improving your Email Marketing results!
How do we harness the power of email marketing campaigns to create quality mailing lists? Continue reading
Harnessing the power of email marketing campaigns to create a quality contact database is still today an essential strategy for any business that wants to build a solid foundation for its digital communication.
Here’s how we proceed at Qreativa to optimize this process:
We create valuable offers and content
To encourage users to subscribe to your email list, we provide them with something of value in return. This can include whitepapers, free guides, webinars, exclusive discounts or access to premium content.
We add optimized subscription forms
We position visible and attractive subscription forms on your website and social media channels. We ensure these are short, easy to fill out, and have a clear call-to-action.
We continue by implementing intelligent segmentation
We use segmentation to classify subscribers based on criteria such as demographics, purchasing behavior, or interaction history. This allows us to personalize communications and increase engagement.
We create a dedicated landing page
We create specific landing pages for contact acquisition campaigns, where we clearly explain the benefits of “subscribing and present testimonials or case studies that reinforce the credibility of the” offer.
We devise Lead Magnet campaigns
We design specific campaigns to acquire qualified leads, offering a lead magnet, which is an attractive incentive in exchange for an email address.
An important step: email campaign automation
We set up automated email sequences to welcome new subscribers and keep them engaged, providing relevant and personalized content that encourages them to remain in the database.
Testing and optimization to ensure results
We conduct A/B tests on various email components (such as subject line, design, content) to optimize performance and subscription rates.
We clean the database by removing inactive contacts
Periodically, we clean the database by removing inactive contacts or those who don’t interact, to maintain high quality and engagement of your contact list.
Analysis and feedback to understand if the email campaign is working
We analyze data and user feedback to understand what works best and adapt contact acquisition strategies accordingly.
At Qreativa, we support you in creating a contact database through email marketing campaigns specifically designed for your target audience, ensuring that every step is optimized to maximize “effectiveness and” ROI.
Contact us to discover how we can transform your email list into a valuable resource for your business.
Want to know how much an email marketing campaign costs? We’ll satisfy your curiosity right away
The cost of an email marketing campaign varies significantly depending on the platform used, audience size, email sending frequency, level of personalization, and complexity of automations.
Here’s a general overview that can help you plan the budget for your email marketing campaign:
1. Email Marketing Platform: many email marketing services offer plans based on the number of emails sent or the size of your contact list. There are free plans with limited features, while more advanced plans can range from a few tens to several hundreds of euros per month.
2. Content Creation: the cost for content creation varies depending on whether you have the internal expertise to do it or if you need to hire a professional copywriter. Costs can rise to several hundred euros for more elaborate emails with custom graphics.
3. Email Design: design can be managed internally or outsourced to professional graphic designers. Costs can range from a few tens of euros for standard templates to thousands of euros for custom and responsive designs.
4. Management and Strategy: campaign strategy and management can be conducted internally or through a web agency like Qreativa.
5. Automation and Segmentation: advanced automation and segmentation tools may require an additional budget, both for access to such features on specific platforms and for the time needed to set them up correctly.
6. Testing and Optimization: A/B testing and campaign performance analysis may include additional costs, especially if specialized tools or services are used.
7. Additional Costs: finally, there may be additional costs such as staff training, purchase of images or other digital assets, and legal expenses for compliance with privacy regulations.
At Qreativa, we offer customized and flexible email marketing solutions that adapt to budgets of various sizes.
We are committed to providing a transparent and detailed cost analysis to ensure that your email marketing campaign is not only effective but also cost-efficient.
Contact us for a free consultation and to discuss a personalized plan for your business needs. Do it now, we’re here for you!
