Online Brand Reputation

Is your online brand reputation truly memorable?

In a digital world dominated by competition, your online reputation is “the tipping point that determines the success or” failure of your business.

Qreativa: Creativity and Expertise at the Service of Your Brand Reputation

For over 10 years, Qreativa has been the strategic ally of ambitious companies that wish to:

Forge a unique and memorable digital reputation.
Protect their reputation from threats and fake news.
Enhance their brand through innovative strategies.

Our team of experts:

combines creativity and deep industry knowledge to build a solid and lasting brand reputation.
Develops personalized strategies to highlight your uniqueness in the digital landscape.
Constantly monitors your online reputation and intervenes promptly in case of critical issues.

With Qreativa, your brand reputation becomes a winning weapon to achieve the success you deserve.

Discover how we can make your online brand reputation a success story.

Request a Free Consultation

What is brand reputation? Simple, it’s what is said about your company

In simple terms, it’s what is said about your company online. It’s “the perceived image and the” impression that your brand leaves in consumers’ minds through digital channels.

Why is it important?

Imagine the internet as a vast sea: your Brand Reputation is the light that your brand diffuses in this sea. A light that can attract customers or get lost in the darkness.

What influences your Brand Reputation?

Not only what you communicate (website, social media, advertising), but also the opinions, reviews, comments, and discussions of users and customers across the web.

In an era dominated by speed, a good or bad online reputation can influence:

Customer trust
Purchase decisions
Success in the digital market

Taking care of and managing your online Brand Reputation is essential for:

Attracting new customers
Retaining existing ones
Increasing sales
Strengthening your position in the market

Learn more about how Qreativa can help you build a solid and lasting online Brand Reputation.

Protect and Enhance Your Brand Reputation with Qreativa’s Reputation Marketing

In today’s digital world, your Brand Reputation is your ace in the hole. But beware, it can also be a double-edged sword!

At Qreativa, with over 10 years of experience, we have perfected a method that combines:

Advanced Reputation Marketing strategies
In-depth analysis of consumer feedback

Our goal? To ensure that your brand not only shines but also proactively responds to market needs and expectations.

Our team of specialists:

Constantly monitors online conversations related to your brand.
Intervenes promptly in case of negative feedback.
Leverages positive feedback to strengthen your reputation.

Because every comment, review, or post is an opportunity to:

Demonstrate your attention to the customer.
Improve your offer.
Build a lasting relationship of trust with your audience.

With Qreativa by your side, you can be sure that your Brand Reputation will be managed with:

Care
Precision
Attention to detail

Let’s not waste time! Let’s start planning activities for an optimal brand reputation

At Qreativa, we know that your Brand Reputation is fundamental to your online success. This is why we offer a comprehensive service that includes:

Monitoring and analysis activities:

Continuous monitoring of your brand across all digital channels (social media, blogs, forums, review sites, etc.)
In-depth analysis of consumer feedback to identify trends and areas for improvement.
Periodic reports with clear data and actionable insights to help you make strategic decisions.

Review management:

Prompt and professional response to all reviews, both positive and negative.
Leveraging positive reviews to strengthen your online reputation.
Constructive management of negative reviews to resolve any issues and improve customer satisfaction.
Training your internal team for autonomous and timely review management.

Strategic content marketing:

Creation of optimized content for search engines and social media.
Engaging storytelling that reflects your brand’s values and strengths.
Strategic publication on channels most suitable for your target audience.

SEO optimization:

Optimization of your website and content to improve visibility on search engines.
Creation of a solid backlink strategy to increase your brand’s authority.
Constant monitoring of results and implementation of continuous improvement strategies.

Crisis management:

Rapid response plan in case of negative events that could damage your reputation.
Effective communication strategies to limit damage and restore customer trust.
Constant monitoring of the situation and implementation of corrective actions.

Social media engagement:

Constant interaction with your audience through social media.
Timely response to customer comments and questions.
Promotion of positive and constructive discussions.
Professional and proactive management of criticisms.

Training and consulting:

Training your team on best practices for Brand Reputation management.
Strategic consulting to help you improve your online reputation and achieve your business goals.

Digital public relations:

Building and maintaining relationships with influencers, bloggers, and journalists.
Mediation of collaborations and sponsorships to increase your brand’s visibility.
Management of your online presence to ensure a positive reputation.

Targeted advertising campaigns:

Creation and management of online advertising campaigns to promote your brand.
Targeting your reference audience to maximize the effectiveness of your campaigns.
Monitoring results and optimizing campaigns to achieve maximum ROI.

At Qreativa, we believe in transparency and open communication. We share with you all the data, strategies, and results of our work, for a lasting relationship of trust and collaboration.

Brand Reputation vs Brand Awareness: What’s the Difference?

Brand reputation and brand awareness are two pillars of reputation marketing, but they are not the same thing.

Brand Awareness:

What it is: the familiarity of a brand among the public.
Objective: to make the brand known and recognizable.
How to achieve it: advertising, sponsorships, promotions, etc.
Example: advertising campaign to introduce a new company.

Brand Reputation:

What “it is:” the set of perceptions, opinions, and feelings people have about the brand.
Objective: to build a positive and lasting reputation.
How to achieve it: listening to customers, problem-solving, authentic relationships.
Example: a company with excellent customer service and high-quality products enjoys a good reputation.

Brand awareness is the first step, but brand reputation is the ultimate goal.

Why Brand Reputation is important:

Influences purchasing decisions: customers are more likely to buy from brands with a good reputation.
Increases loyalty: customers who trust a brand are more likely to remain loyal.
Attracts new customers: a good reputation can attract new customers through word-of-mouth and positive reviews.

How to build a solid Brand Reputation:

Listen to your customers: pay attention to feedback and reviews.
Resolve problems promptly and professionally.
Be transparent and authentic.
Create positive relationships with your customers.
Offer high-quality products and services.

Brand reputation is a long-term investment, but it’s worth it!

At Qreativa, we can help you build a solid and lasting brand reputation.

Discover the essential values that your brand will communicate with our reputation marketing strategy

Building and maintaining a positive Brand Reputation requires a solid foundation of values. These values communicate to your audience what your brand stands for and guide all your actions.

Here are some essential values to focus on:

Integrity:

Honesty and transparency in every communication.
Keeping promises and taking responsibility for mistakes.

Quality:

High-quality products and services that reflect the value you give to your customers.
Constant commitment to improvement and innovation.

Social responsibility:

Commitment to social, environmental, and community issues.
Sustainability, support for local communities, and ethical practices.

Customer focus:

Active listening, timely responses, and meeting customer needs.
Excellent customer service that stands out from the competition.

Innovation:

Adoption of new technologies and proposing innovative solutions.
Leadership in your industry and vision for the future.

Authenticity:

Truth, humanity, and genuine connection with the audience.
Consistency between stated values and concrete actions.

Respect:

For customers, employees, partners, and all stakeholders.
Diversity, inclusion, and equity in all business practices.

Continuous learning:

Commitment to “learning and a” dapting in an ever-changing world.
Proactivity and resilience in the face of challenges.

Reliability:

Consistency, keeping promises, and stability.
Trust that customers can place in your company.

Clear communication:

Transparent and open information to the public.
Proactive interaction and building trust.

It’s not enough to proclaim these values. They must be embodied in every action, decision, and interaction of your company. Only through consistency between words and actions can you build a solid and lasting Brand Reputation.

At Qreativa, we help you identify the values that best represent your brand and develop them into an effective Reputation Marketing strategy.

Reviews: The Secret Weapon for a Solid Brand Reputation

Online reviews are a fundamental tool for building and maintaining a positive Brand Reputation. In a world where consumers rely on the web to make purchasing decisions, reviews offer a direct insight into other users’ experiences and influence their choices.

Here’s why reviews are so important:

They influence purchasing decisions: customers read reviews before buying. Having a series of positive reviews increases trust and credibility in your brand, while negative reviews can damage your reputation.

They improve SEO and visibility: reviews, especially on Google, influence your ranking in search results. The more positive reviews you have, the more visible your company will be online.

They provide real-time feedback: They help you understand what customers think about your products or services, allowing you to improve your offering and resolve any issues.

Qreativa, a web agency expert in SEO, communication, and Digital PR, helps you manage reviews and improve your Brand Reputation through various strategies:

Constant monitoring: We use tools and software to monitor new reviews and promptly notify you.

Professional management of negative reviews: We help you respond constructively to negative reviews, demonstrating customer care and willingness to solve problems.

Encouragement of positive reviews: We implement email campaigns and social media initiatives to incentivize satisfied customers to leave positive reviews.

Website integration: Positive reviews should be integrated into your website to strengthen your credibility and customer trust.

Staff training: We can train your internal team to effectively manage reviews and request them from customers.

Analysis and reporting: We provide periodic reports on reviews to identify trends, areas for improvement, and strengths.

At Qreativa, we believe that reviews are pillars of Reputation Marketing. Our strategies combine monitoring, management, promotion, and analysis to ensure that reviews work in favor of your brand, building trust and credibility in the market.

Brand Content: Tell Your Story, Build Your Reputation

Brand Content is a marketing strategy that goes beyond simple promotion. It’s about creating valuable, relevant content consistent with your identity to attract and engage your target audience.

Why Brand Content is important:

Strengthens your Brand Reputation: Brand Content allows you to communicate your values, mission, and vision, creating an emotional connection with the audience.
Increases visibility and “awareness:” High-quality content attracts the audience’s attention and helps you stand out in the digital landscape.
Generates leads and builds customer loyalty: By offering value to your audience, you increase trust and loyalty, promoting conversion and retention.
Improves SEO positioning: Content optimized for search engines helps improve your online visibility.

What makes Brand Content effective:

Relevance: Content must address the needs and interests of your audience.
Quality: Producing high-quality content is essential to stand out.
Narrative: Storytelling makes your message more engaging and memorable.
Non-intrusive: Brand Content offers value, it doesn’t interrupt the audience’s experience.
Consistency: Your Brand Content must align with your identity and values.

Examples of Brand Content:

Videos
Articles
Podcasts
Infographics
Webinars
Ebooks
Guides
Live events

At Qreativa, we have over 10 years of experience in the Brand Content sector. We have helped numerous brands build a solid and lasting Brand Reputation.

What we can do for you:

We plan a tailored Brand Content strategy for you.
We create high-quality content in various formats.
We distribute your content on the channels most suitable for your audience.
We monitor results and optimize your strategy over time.

Entrust your Brand Reputation to us, choose our experience and expertise.

Costs of an Effective Reputation Marketing Strategy: A Personalized Estimate

The cost of an effective and lasting Reputation Marketing strategy varies depending on several factors.

Here are some elements that influence the price:

Target Market: The competitiveness of your sector and your target audience influence the activities to be carried out and the necessary budget.
Company Size: Larger companies with a more complex reputation require a greater investment compared to smaller entities.
Specific Objectives: The complexity of the set goals determines the extent of work and the cost of the strategy.
Platforms Used: The number and type of online channels on which you operate affect the budget.
Depth of Intervention: A comprehensive strategy, which includes monitoring, content creation, SEO, and Digital PR activities, will have a higher cost compared to a more limited intervention.

On average, the cost for Reputation Management with Qreativa starts from €990 per month.

Before implementing any strategy, it is essential to conduct a free consultation to analyze your current situation and define a personalized plan.

Some cost items to consider:

Content Production: Creation of high-quality articles, videos, infographics, and other content to promote a positive image of your brand.
SEO: Optimization of content and your website to improve online visibility and rank high in search engine results.
Advertising Campaigns: Promotion of your brand and your content on various online platforms.
Digital PR: Digital public relations activities to build relationships with influencers and media.
Tools and Platforms: Investment in software and services for online reputation management and review collection.
Staff Training: Education of employees on best practices for online reputation management.

To get a precise idea of the costs for your specific case, request a free, no-obligation quote from us.

Contact us now for a personalized consultation and discover how we can help you build a solid and lasting online reputation.