Advertising equals visibility, but it must be done following precise rules
We are Qreativa, your trusted web agency for Microsoft Ads formerly Bing Ads service. If you’re looking for a reliable and expert partner in digital marketing, contact us now for a free initial consultation.
With over 10 years of experience in the industry, our specialized and certified team is ready to help you achieve your online marketing goals through Bing advertising. We are proud of our concreteness, transparency, and our ability to obtain tangible results for our clients.
The positive reviews from our clients on Trustpilot speak for themselves.
Choose Qreativa as your trusted partner to achieve concrete and lasting results in the world of digital marketing. We are always here for you!
Discover what Microsoft Ads formerly Bing Ads is
Microsoft Ads is Microsoft’s online advertising platform, which was previously known as Bing Ads. This platform is based on a pay-per-click (PPC) model.
Advertisers therefore only pay when a user clicks on their ads. The platform allows advertisers to promote their products or services on Microsoft search engines, such as Bing and Yahoo, as well as on other websites and apps affiliated with the Microsoft Advertising network.
Bing Ads, now Microsoft Ads, offers advertisers the opportunity to create text or graphic advertising campaigns and display them to users when they perform online searches using Microsoft search engines, or while browsing affiliated websites and apps.
Advertisers can set daily or monthly budgets, select relevant keywords for their products or services, and define the target audience to reach a specific group of users.
This platform is very important in online marketing because it allows advertisers to increase the visibility of their products or services, generate traffic to their website, and increase sales or leads.
Microsoft Ads, formerly Bing Ads, offers various targeting options and analysis tools to help advertisers optimize their advertising campaigns and achieve effective results.
What are the differences between Microsoft Ads and Google Ads? Read below
The choice between Microsoft Ads, formerly Bing Ads, and Google Ads depends on your marketing goals, target audience, and budget. While Google Ads has a broader reach, Microsoft Ads offers lower costs and an opportunity to reach specific users.
Often, an effective online advertising strategy involves both platforms to maximize coverage. Let’s now take a good look at what differentiates the two platforms:
And now let’s compare the two advertising platforms:
Microsoft Ads is managed by Microsoft and primarily focused on Bing and Yahoo search engines. However, it also offers options to publish ads on other websites and apps affiliated with Microsoft Advertising.
Google Ads is managed by Google and is primarily oriented towards Google’s search engine. It also offers the possibility to publish ads on other Google services such as YouTube and Google’s display network.
Users and reach:
Microsoft Ads, formerly Bing Ads, reaches a smaller audience compared to Google Ads. However, it can be an effective choice for reaching a specific audience that uses Bing as their search engine.
Keyword costs:
Keywords in Microsoft Ads tend to be less competitive compared to Google Ads, which can lead to lower cost-per-click (CPC) for advertisers.
Targeting tools:
Microsoft Ads offers targeting options similar to Google Ads, including targeting by keywords, geographic location, age, gender, and much more. Additionally, it offers the ability to specifically target Windows device users.
Advertising network:
Microsoft Ads can publish ads on Bing, Yahoo, and other websites affiliated with Microsoft Advertising, while Google Ads can publish ads on Google Search, YouTube, Google’s display network, and other websites and apps affiliated with Google.
What advantages will you have in advertising on Microsoft Ads?
Let’s discover the advantages of “using Microsoft Ads, the advertising platform that offers many opportunities for your online marketing strategies. Below, we list some of the main reasons to consider” using Bing Ads, now Microsoft Ads, to promote your business.
1. Potentially lower cost-per-click: Bing Ads, now Microsoft Ads, often offers lower cost-per-click (CPC) compared to Google Ads. This means you can get a good return on your advertising investment, especially if you have a limited budget.
2. Specific audience: advertising on Microsoft can be particularly advantageous if your target audience has a preference for Bing as a search engine.
3. Less competition: since there are fewer advertisers on Bing compared to Google, it’s possible to obtain a prominent position for keywords without having to bid extremely high.
4. Targeting: Bing Ads offers a range of targeting options similar to Google Ads. This means we can define the audience based on demographic, geographic, interest, and online behavior criteria.
5. Easy import from Google Ads: if you’re already using Google Ads, you can easily import your campaigns into Microsoft Ads, saving time in creating new campaigns and with the advantage of having unified advertising management.
6. Integration with the Microsoft ecosystem: if your company uses Microsoft products, such as Windows or Office, Microsoft Ads gives you the ability to integrate your marketing strategy with these services, allowing you to have a consistent presence across different platforms.
7. Customer support: Microsoft Ads offers customer support services to help advertisers optimize their campaigns and achieve effective results.
8. Positive reviews: numerous companies, including us at Qreativa, have already reported satisfactory results with Bing Ads and shared positive feedback on the platform.
9. Indirect effects on SEO strategy: ads on Bing Ads can generate additional traffic to your website. If these visitors interact positively with your site, stay longer, or perform a desired action, it could have a positive indirect effect on your SEO and ranking on the SERP.
Both platforms, Google Ads and Microsoft Ads, have their advantages and can be used effectively based on the specific needs of your business.
Microsoft Ads offers different types of campaigns and you need to know them all. Continue reading
Microsoft Ads offers a wide range of advertising options for different marketing strategies and business objectives. The choice of ad type will depend on the specific campaign and the audience you want to target:
- App install ads: are designed to promote the “installation of mobile applications. Users can click on the ads to directly download the” app to their device.
- Expanded text ads: offer more space for text compared to standard text ads, and allow you to communicate more detailed and engaging information.
- Dynamic search ads: are based on the content of your website and are automatically generated based on users’ search queries.
- Microsoft Advertising in Bing Smart Search: a specific feature of Bing’s intelligent search, which includes smart ads that adapt to users’ queries.
- Microsoft Audience Ads: oriented towards specific audience segments, based on interests and online behaviors.
- Multimedia Ads: include elements such as images, video, or audio to capture users’ attention in various ways.
- Product Ads: ideal for promoting specific products. They can be linked to product catalog data.
- Responsive Search Ads: dynamically adapt to the user’s search query, allowing for greater ad personalization.
- Vertical Ads: are designed for specific industries or market niches, and target a particular audience.
Let’s now look at the steps to create an advertising campaign on Microsoft Advertising
A campaign on Microsoft Ads requires careful planning, “constant analysis, and” continuous optimization to achieve the best results.
The key to creating a good advertising strategy and maximizing return on investment is adapting your strategy based on data and user responses. Let’s see together how a Microsoft Ads campaign works:
1. Registration and access: we start by accessing the Microsoft Ads control panel through the owned Microsoft account.
2. Campaign creation:
- Defining objectives: we define the objectives of your advertising campaign. For example, increasing online sales, generating leads, or promoting website traffic.
- Choosing the campaign type: we choose the type of campaign that best suits your objectives, such as search campaigns, shopping campaigns, or display campaigns.
- Setting the budget: we define the daily or monthly budget you want to invest in your campaign.
3. Keyword research:
- Selecting keywords: we identify keywords relevant to your product or service. For example, if you sell sneakers, your keywords might include “running shoes” or “sports shoes”.
Keyword analysis: we usekeyword research tools to evaluate keyword competitiveness and estimate search volume.
4. Creating ads:
- Ad text: we write engaging ads relevant to your keywords. An example could be:
High-Quality Running Shoes – Special 24-Hour Discounts!
- Defining visual elements: for display campaigns, we upload eye-catching images or advertising banners.
5. Audience targeting:
- Target audience selection: we define your target audience based on criteria such as age, gender, interests, geographic location, and more.
- Schedule setting: we decide when you want your ads to be shown to users, for example during peak hours.
6. Defining bids:
- Keyword bids: we set bids for keywords, determining how much you’re willing to pay for a click on an ad.
- Bidding strategies: we choose a bidding strategy, such as optimized CPC or target CPA, to automatically optimize your bids.
7. Monitoring and optimization:
- Performance analysis: we constantly monitor your campaign’s performance using the analytical tools provided by Microsoft Ads.
- Continuous optimization: we regularly make changes to the campaign based on analytical data. We can modify keywords, improve ads, or update audience targeting to achieve better results.
8. Measuring results:
- Reports and statistics: we use the reports and statistics provided by Microsoft Ads to evaluate the campaign’s effectiveness.
- Return on Investment (ROI): we measure ROI by comparing advertising costs with earnings or leads generated from the campaign.
9. Continuous optimization:
- A/B testing: we continue to test different ad variants and keywords to identify what works best.
- Modifications based on results: We modify your strategy based on performance data to maximize the campaign’s success.
Discover how we manage the budget for campaigns on the Bing search engine
We pay attention to planning
Managing the monthly or daily budget for campaigns on the Bing search engine requires careful planning and continuous optimization. Here’s how we manage it at Qreativa:
1. We define together with you the overall budget that you are willing to invest in Bing Ads campaigns. The amount to be allocated to online advertising should never put the company’s finances at risk.
2. We divide the budget among campaigns: If there are multiple active campaigns, we assign a portion of the budget to each campaign based on priorities and business objectives. Campaigns with more important or urgent objectives will receive a larger budget.
3. We monitor daily expenses through the Bing Ads control panel. We ensure that we stay within the assigned budget for each campaign.
4. Planning the daily budget setting: We calculate how much you want to spend per day for each campaign. For example, if your monthly budget is 1,000 euros and you want to distribute it evenly over 30 days, the daily budget will be about 33 euros for each campaign.
5. Modifications based on performance: We constantly monitor campaign performance. If a campaign is achieving exceptional results and you want to maximize the “opportunity, we increase the daily budget for that campaign. On” the other hand, if a campaign is not generating results, we reduce the budget or pause it.
6. We use optimization tools provided by Microsoft and Bing. These tools help distribute the budget effectively, identify savings opportunities, and improve overall campaign performance.
7. Consideration of key periods: We take into account key periods for your business, such as holidays or promotional events. During these periods, you might want to temporarily increase the budget to make the most of the increase in online traffic.
Managing the monthly budget for Microsoft Ads campaigns requires initial planning, as well as constant monitoring and flexibility to adapt to various circumstances. The “main objective is to get the maximum return on” investment with the available budget, and Microsoft Ads allows us to do that.
