HotJar is a tool that allows you to optimize usability and user experience of your website, both crucial factors, and for this reason, we decided to dedicate an article to its review.
HotJar can be used for website optimization of any type, to optimize conversions, but in this post, we will focus on its use for e-commerce sites.
Let’s take a closer look at what it is, what its main features are, and why you shouldn’t do without it.
What is HotJar and How Does it Work
Thanks to HotJar, you can analyze and monitor the browsing behavior of users within your website.
With this tool, you will be able to see how users navigate within your website, where they linger or where they scroll, and where they click.
This type of analysis allows you to identify areas for improvement on your website, to understand what your visitors are missing, thereby optimizing site usability and user experience.
Why You Should Use HotJar
First of all, if you want to scale and optimize your e-commerce, it will be necessary to monitor user behavior, and thanks to HotJar you can do this, understanding their needs and how they react when navigating through your site pages.
This has a huge advantage because by managing to optimize usability and user experience, you will increase conversions, such as “purchases and therefore revenue. You will also increase returning users and time spent on” your site.
These factors are extremely important for SEO as well, which means that a site with good usability and UX-friendly design will facilitate your climb up the SERP.
HotJar Review: Main Features
Let’s now look at what are the main features of this tool.
Visitor Recording
With HotJar recordings, you can literally see what your users are looking at. In practice, you can obtain actual reproductions of your users’ visits within your e-commerce site.
For example, you can see how they move the mouse, where they click, and where they linger the most!
Heat Map
With HotJar heat maps, you can analyze your users’ behavior while navigating your site.
A heat map is a representation of the “hot and cold zones” of the site, that is, those areas that are more or less observed, with more clicks and more mouse movements.
Feedback
With HotJar feedback, you can discover how users feel, thanks to the insertion of a suggestion box.
Users will be able to express feedback on every part of your site, and you will obtain valuable information about products, services, and website.
Surveys
With HotJar surveys, you can listen to your users, sending them targeted questions to better understand your audience.
Your users and customers will feel heard, and you will have the opportunity to adapt the site to their needs, based on their responses.
HotJar and Privacy
An extremely important aspect when we talk about user monitoring tools is privacy, which HotJar guarantees to end users and customers:
- commitment to GDPR General Data Protection Regulation active in Europe
- PCI compliance: the Payment Card Industry (Data Security Standard) is a requirement for those who manage and store credit card data within their site.
To learn more, explore HotJar’s approach to privacy.
How much does HotJar cost?
After creating a HotJar account, you’ll have 15 days of free trial, after which you can choose the plan that best suits your needs.
T “here’s also the option to choose a free Basic plan with session limitations, which is still a” n excellent choice for those who have just started a business and still have limited traffic.
HotJar Plus Plan
With up to 100 daily sessions and 3000 per month, the Plus plan is an excellent choice for newly opened e-commerce sites with increasing traffic.
The subscription cost is €31/month and allows you to have the basic plan plus data filtering and segmentation, and customized user action tracking.
HotJar Business Plan
The most popular plan covers up to 500 daily sessions, and is the best plan for those who really want to scale their online business.
For €79/month, in addition to the Plus plan, you can create custom integrations, identify APIs, and the areas where your users feel confused.
HotJar Scale Plan
This is the plan suitable for larger business realities, which also need a dedicated HotJar specialist for support.
It allows full and unlimited access to all features, without daily and monthly traffic limits.
Given the variability of business needs, to subscribe to this plan, it will be necessary to contact HotJar for a quote.
Review conclusions: is it worth buying HotJar?
HotJar is an extremely functional tool, adaptable to various business realities and with excellent usability.
The price, for the features it offers, is not high at all, and above all, it won’t be difficult to quickly recoup the investment made.
We use it daily with our clients’ sites, and we really notice a simplification in the analysis work. It’s a good support for understanding user dynamics.
Understanding how a customer moves, what they’re looking for, and what they don’t want is vitally important for optimizing your e-commerce site, and consequently, your turnover.
