From 0 to 4 Million Views and 300,000 People
Awareness campaign on the prevention and fight against labor exploitation. The project is promoted by the University of Verona (Lead Entity).
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SUBJECT
Advertising
Advertising Campaigns
In 2022, we were chosen to promote the social awareness campaign Io R-Esisto
promoted by Project Farm. Thanks to the collaboration with Edesign, which provided infographics and videos, and Heads, which handled the development of the visual part, we had high-quality material at our disposal. This allowed us to focus on the main objective: conveying a strong and clear message to workers who are victims of exploitation and to companies in the agricultural sector.
Advertising for Project Farm
Results Achieved
The results were very positive: we exceeded 4 million total views, reaching over 300 thousand people in the target territories of Trentino, Lombardy, and Veneto, where the campaign was directed.
The awareness objective was not only achieved but greatly exceeded. Against an estimated target of between 40,100 and 47,200 people in 90 days, we managed to deliver the message to a much wider audience, optimizing reach and deliverability of paid advertising campaigns.
