- Paid Media
- Social Awareness
- Campaign Strategy
Taking a labour-rights campaign from zero to 4 million views.
Io R-Esisto carried a clear prevention message to workers and agricultural businesses across Northern Italy—reaching far beyond the campaign's original awareness target.
- Project
- Io R-Esisto
- Lead body
- Università di Verona
- Territories
- Trentino · Lombardia · Veneto
- Campaign
- 2022
A strong message, delivered through specialist collaboration.
Qreativa was selected in 2022 to promote Io R-Esisto, a Project FARM social awareness initiative focused on preventing and countering labour exploitation. Edesign supplied the campaign infographics and video assets, while Heads developed the visual system. That high-quality creative foundation allowed us to focus paid-media strategy on delivering a clear message to exploited workers and agricultural businesses.
From a 90-day target to reach at regional scale.
The initial plan estimated a reachable audience between 40,100 and 47,200 people over 90 days. By continuously optimizing campaign reach and delivery, the message ultimately reached more than 300,000 people across the target territories and generated over 4 million total views. The awareness objective was not simply met; it was exceeded several times over.