- Digital Strategy
- Meta Ads
- Paid Social Creative
- Lead Generation
- Campaign Strategy
650 Meta leads at a reported £2.03 cost per lead.
For Evey Training, Qreativa built a paid-social acquisition system around distinct London locations, programme lengths and creative angles—turning a women-only proposition into measurable demand.
- Client
- eveytraining.com
- Category
- Women-only fitness
- Channel
- Meta Ads
- Reported CPL
- £2.03
A clear alternative to the traditional gym experience.
Evey Training gives women a place to train with expert coaching, privacy and a supportive community. The advertising challenge was to make that difference instantly legible: this was not another generic fitness offer, but a focused path for women who wanted to become stronger without judgement.
The digital strategy defined how the offer, locations, programme lengths, funnel stages and campaign roles should work together. We then carried that logic through the messaging, creative direction and campaign structure, so every ad connected the emotional reason to join with a concrete next step: a trial or time-bound training programme.
Separate campaigns for separate stages of intent.
Campaigns were segmented by location, programme and funnel stage. Ealing and City audiences saw distinct 3-, 6- and 8-week routes, while TOFU campaigns built qualified attention and BOFU campaigns focused on lead conversion. This kept the account easier to read, test and improve.
One promise, tested through many creative routes.
Static ads and UGC translated Evey's women-only proposition into distinct hooks: train without judgement, join a supportive community, start with a focused programme and act while places are available.
A £2.03 lead cost at meaningful campaign volume.
The same snapshot records £1,321.47 in spend and 171,766 impressions. Separate top-of-funnel campaigns also recorded landing-page views at £0.15–£0.16.
To evaluate a campaign beyond the headline number, use Qreativa's cost per lead calculator to compare media CPL with qualified-lead cost, CAC and break-even economics.
The experience behind the performance.
Hawaa Budraa from Evey Training shares what it was like to work with Qreativa. The review already featured on the Qreativa homepage is included here with the full campaign context.