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Revee, a leading Italian brand specializing in post-operative garments, faced a critical digital challenge: their eCommerce and institutional website were separated. This fragmented structure created user confusion, diluted SEO authority, and limited their ability to scale internationally.
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The main risk?
A full website migration without a solid SEO strategy could have resulted in severe traffic losses, keyword drops, and revenue decline. At the same time, Revee needed to expand into multilingual markets with a scalable, SEO-friendly structure.
We designed a step-by-step SEO migration strategy, ensuring business continuity while unlocking international growth potential.
Full SEO Audit & Pre-Migration Plan
Identified all indexed pages and top-performing keywords.
Designed a migration map to consolidate the eCommerce and corporate site into a single domain.
301 Redirect Mapping
Implemented precise redirects from legacy URLs to their new equivalents, preserving SEO authority and avoiding traffic loss.
Multilingual Strategy (Domain vs. Path)
Chose the most effective structure for Revee’s international expansion.
Implemented hreflang tags to correctly signal language and regional variations to Google.
Technical SEO Foundation
Optimized new CMS architecture for speed, crawlability, and mobile usability.
Created updated XML sitemaps aligned with the new URL hierarchy.
Content & Localization
Localized key product pages for international audiences.
Launched a multilingual blog to boost topical authority and organic reach across markets.
Key Metrics & Results
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Customer Acquisition Cost (CAC)
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Client Retention increase
Brand Awareness Increase
Strong positive feedback from clients, stakeholders, and collaborators emphasizing the modernity, coherence, and effectiveness of the new brand identity.
Conclusions
The migration of Revee’s websites could have easily turned into a nightmare — losing rankings, dropping traffic, and confusing customers. Instead, thanks to a carefully crafted strategy, the transition was seamless. From day one after the migration, organic traffic remained stable: not a single dip, not a single penalty. This gave the brand the confidence that all the technical foundations were solid. In the following months, the new unified domain began to outperform the old setup, with organic sessions growing by over 60% in just six months. The biggest breakthrough came from the multilingual SEO strategy. By structuring the website correctly and localizing content for each market, Revee started gaining visibility far beyond Italy. International traffic surged by more than 50%, opening the doors to new audiences and positioning the brand as a global reference point in post-surgery garments. Most importantly, the new digital ecosystem felt effortless for customers: one single domain, consistent branding, faster navigation, and relevant content in their own language. For Revee, this wasn’t just a technical migration — it was the foundation for scaling into new markets with confidence.
