IlCentro is a professional training hub offering nationally recognized and certified courses. When they first came to us, their website had little to no visibility: almost zero indexed pages, no significant organic presence, and a structure that wasn’t optimized to convert traffic from Ads.
The Solution
We built an entirely new website from the ground up, focusing on performance, SEO, and conversions. Every element was designed to transform ilcentro.net from a static online presence into a high-performing digital machine:
Web Development: we designed a modern, SEO-friendly architecture with ultra-fast loading pages, mobile-first responsiveness, and a clean user experience. The new structure not only improved technical performance but also laid the foundation for sustainable SEO growth.
SEO Strategy: starting from in-depth keyword research, we built a content hierarchy that matched real search intent. We created optimized pages for each training course, internal linking strategies, and on-page SEO improvements that made it easier for Google to crawl, index, and rank the site.
CRO (Conversion Rate Optimization): instead of treating traffic as the final goal, we engineered every touchpoint to convert. From persuasive landing pages and strategically placed CTAs, to simplified enrollment forms and trust elements (reviews, certifications, guarantees), we built funnels that turn visitors into paying students.
Paid Ads: to accelerate growth, we launched performance-driven advertising campaigns that complemented the organic strategy. By combining precise audience targeting, creative ad design, and continuous A/B testing, we generated a consistent flow of qualified leads and maximized ROI, ensuring stability and scalability month after month.
Key Metrics & Results
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Client Retention increase
Brand Awareness Increase
Strong positive feedback from clients, stakeholders, and collaborators emphasizing the modernity, coherence, and effectiveness of the new brand identity.
Conclusions
By combining web development, SEO, and performance advertising, we turned ilcentro.net into a reliable and growing reference point in the professional learning market. From zero visibility to thousands of qualified monthly visitors, this project proves the impact of a data-driven and execution-focused strategy.
