We recognize that a balanced strategy is the key to success in digital marketing. By blending both Organic and Paid strategies, we are able to maximize brand visibility, drive engagement, and foster sustainable growth. Our approach ensures that clients not only see immediate results but also build a strong foundation for long-term success.
From 0 to €8,000 in Monthly Recurring Revenue in 8 Months
Balley is an online training platform with dance-inspired exercises and programs to improve toning and flexibility. Ginevra, the platform’s founder, approached us at Qreativa in the early stages of her project, when earnings were still negligible.
Our Approach
From Market Analysis to Brand Positioning
First, we thoroughly analyzed the market and competition through detailed research and comparison of strategies adopted by main competitors. This analysis allowed us to identify key opportunities to position the brand in a distinctive and original way. We decided to focus on flexibility as a central element, promoting a workout designed for women and based on dance principles.
Google Search for High-Potential Keywords with Low Keyword Difficulty
The next step was to translate market trends into concrete results, identifying low-difficulty keywords with high search volume. The “goal was to maximize results while minimizing” time and money investment.
Logo, Coordinated Image, Tone of Voice
We developed a minimalist and modern style to attract a female audience and respond to Ginevra’s desire to target young women looking for an alternative to traditional fitness paths. The choice fell on delicate colors and a gentle and mature communication, which transformed Balley into a kind of big sister, a safe place to confide one’s difficulties. A healthy environment, free of judgment, capable of reflecting the sensitivity typical of artists gravitating around classical dance.
Multi-Channel Advertising Campaigns
We encouraged Ginevra to take the next step: growing the platform through advertising. We succeeded and thus began implementing multi-platform advertising campaigns, leveraging pay-per-click ads on social media such as Facebook, Instagram, and TikTok.
Key Metrics & Results
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Client Retention increase
Brand Awareness Increase
Strong positive feedback from clients, stakeholders, and collaborators emphasizing the modernity, coherence, and effectiveness of the new brand identity.
Conclusions
By redefining the Organic & Paid Combined brand and streamlining its messaging, we successfully captured the essence of their integrated marketing approach. The combination of strategic branding, a clear narrative, and a fresh visual identity allowed them to effectively communicate the value of their services to a broader audience. With the brand launch timed perfectly for a key industry event, we positioned Organic & Paid Combined as the ultimate solution for businesses looking to achieve optimal growth through the power of both organic and paid marketing strategies.
