{"id":25121,"date":"2024-01-08T16:03:51","date_gmt":"2024-01-08T16:03:51","guid":{"rendered":"https:\/\/qreativa.com\/6-steps-to-create-an-seo-editorial-plan-1-practical-example\/"},"modified":"2025-02-11T12:54:40","modified_gmt":"2025-02-11T12:54:40","slug":"6-steps-to-create-an-seo-editorial-plan-1-practical-example","status":"publish","type":"post","link":"https:\/\/qreativa.com\/en\/6-steps-to-create-an-seo-editorial-plan-1-practical-example\/","title":{"rendered":"6 steps to create an SEO editorial plan + 1 practical example"},"content":{"rendered":"\n

The new year has just begun, and it’s time to give your business a good boost through a proper SEO editorial plan<\/strong>. In particular, we’ll focus on the PED for your company blog. <\/p>\n\n

Get ready to discover how to transform your content into a powerful tool for engagement and conversion!<\/p>\n\n

Why is the SEO Editorial Plan (or PED) important for your brand’s positioning and engagement on the web?<\/h2>\n\n

The SEO PED is used to improve your site’s visibility in search engines<\/a>. Through the strategic use of relevant keywords and quality content, it helps position your site<\/a> higher in the SERP<\/a>, making it more accessible to your target audience. <\/p>\n\n

By scheduling and producing relevant, quality content, you significantly increase engagement because you encourage visitors to interact with your brand, share your content, and return for more information.<\/p>\n\n

Example of a PED from one of our clients for positioning a single page – Image blurred for privacy<\/sup><\/p>\n\n

\"Example<\/figure>\n\n

We were talking about scheduling, and to do that, you need an editorial calendar<\/strong> to help you plan and maintain a regular and consistent publishing frequency. To build a trusting relationship with your audience, you certainly can’t publish just once a year! <\/p>\n\n

After this necessary digression on what a PED is and why it’s so important, let’s now get to the heart of the matter and look at the 6 steps to create a PED useful for your business.<\/strong><\/p>\n\n

1. First of all, establish the goals you want to achieve with your SEO editorial plan<\/h2>\n\n

The first step is to define SMART objectives<\/strong> (Specific, Measurable, Achievable, Relevant, Timely<\/em>). Always remember that the objectives must be clear<\/strong> and detailed (specific<\/em>). It’s much better to aim to \u201cincrease website traffic by 20% in the next 6 months\u201d<\/em> instead of just setting out to \u201cincrease traffic\u201d.<\/em> <\/p>\n\n

Make sure each objective can be measured with precise metrics, or KPIs,<\/strong> (measurable<\/em>). You can establish KPIs such as number of visitors, conversion rate, or search result rankings. Certainly, the objectives must be realistic and achievable<\/strong> with the resources you have (achievable<\/em>). <\/p>\n\n

The objectives should also align with your company’s broader goals<\/strong> (relevant<\/em>). And don’t forget to set a deadline<\/strong> (timely<\/em>) for each objective to maintain focus and motivation at the top! <\/p>\n\n

Each objective should be accompanied by a detailed strategy<\/strong> on how you intend to achieve it. Additionally, you need to regularly check the status of these objectives to ensure they remain relevant and ambitious, yet realistic. <\/p>\n\n

2. Thoroughly analyze and understand your target audience and competition<\/strong><\/h2>\n\n

Knowing who your audience is, who you need to address, and how, is as fundamental as knowing in detail who your competitors are and what they do on the web.<\/p>\n\n

So how do you analyze the target audience?<\/h3>\n\n