{"id":25291,"date":"2023-10-10T16:37:10","date_gmt":"2023-10-10T16:37:10","guid":{"rendered":"https:\/\/qreativa.com\/keyword-research-and-seo-strategy\/"},"modified":"2025-02-12T10:14:17","modified_gmt":"2025-02-12T10:14:17","slug":"keyword-research-and-seo-strategy","status":"publish","type":"page","link":"https:\/\/qreativa.com\/en\/certified-and-award-winning-seo-agency-in-2025\/keyword-research-and-seo-strategy\/","title":{"rendered":"Keyword Research and SEO Strategy"},"content":{"rendered":"\n<p>With over 10 years of experience in web marketing, we know that the key to online success is a solid and targeted <a href=\"https:\/\/qreativa.com\/en\/seo-strategy-6-signs-that-youre-positioning-your-website-the-right-way\/\">SEO strategy<\/a>. Our <a href=\"https:\/\/qreativa.com\/en\/talents\/\">team<\/a> of 6 SEO specialists, each with specific skills, is ready to help you achieve your goals. <\/p>\n\n<p><strong><span style=\"text-decoration: underline;\">The first step to a successful online presence is keyword research.<\/span><\/strong><\/p>\n\n<p>Together we discover:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Which keywords your potential customers are searching for.<\/li>\n\n\n\n<li>How to effectively position your business in <a href=\"https:\/\/qreativa.com\/en\/exploring-alternative-search-engines-to-google\/\">search engines<\/a>.<\/li>\n\n\n\n<li>How to increase your online visibility and attract new customers.<\/li>\n<\/ul>\n\n<p><strong>We don&#8217;t leave you alone<\/strong>!<\/p>\n\n<p>We offer you personalized <a href=\"https:\/\/qreativa.com\/agenzia-seo\/consulenza-seo\/\">SEO consulting<\/a> that starts by listening to your needs and translates into concrete actions to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/qreativa.com\/en\/website-optimization-what-are-the-benefits\/\">Optimize<\/a> your website for search engines.<\/li>\n\n\n\n<li>Create high-quality <a href=\"https:\/\/qreativa.com\/en\/seo-content-what-it-is-and-why-its-so-important-for-texts-to-be-seo-friendly\/\">content<\/a> that engages your audience.<\/li>\n\n\n\n<li>Improve your <a href=\"https:\/\/qreativa.com\/agenzia-seo\/\">ranking<\/a> in search results.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Why choose Qreativa?<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Years of experience in the SEO sector.<\/li>\n\n\n\n<li>Team of highly qualified specialists.<\/li>\n\n\n\n<li>Strategic and personalized approach.<\/li>\n\n\n\n<li>Concrete and measurable results.<\/li>\n<\/ul>\n\n<p><strong>Contact us now for a free consultation!<\/strong><\/p>\n\n<p>Together, we can grow your online business.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword.jpg\" alt=\"keyword research\" class=\"wp-image-6300\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword.jpg 1200w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword-300x225.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword-1024x768.jpg 1024w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Don&#8217;t waste words: use keyword research to win over your online audience<\/h2>\n\n<p>Imagine launching a message in a bottle, hoping it reaches the right recipient. With keyword research, it&#8217;s like having a compass to direct your <a href=\"https:\/\/qreativa.com\/en\/communication-agency-design-firms-top-10\/\">communication<\/a> with surgical precision. <\/p>\n\n<h2 class=\"wp-block-heading\">What is keyword research?<\/h2>\n\n<p>In simple terms, it&#8217;s the art of <strong>intercepting the keywords<\/strong> that your target audience uses to search for information, products, or services online. It&#8217;s like <strong>listening to their questions and needs<\/strong> and then creating tailored content that fully satisfies them. <\/p>\n\n<h2 class=\"wp-block-heading\">Why is it important?<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Attract the right traffic to your website:<\/strong> intercept only users genuinely interested in what you offer.<\/li>\n\n\n\n<li><strong>Improve your search engine ranking:<\/strong> Google &amp; Co. reward websites that answer users&#8217; questions.<\/li>\n\n\n\n<li><strong>Increase conversions:<\/strong> more interested people on your website mean more potential customers.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Not just keywords:<\/h3>\n\n<p>Keyword research doesn&#8217;t just find the most searched keywords, but goes beyond, analyzing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Search volume:<\/strong> how many people search for a specific keyword.<\/li>\n\n\n\n<li><strong>Competition:<\/strong> how difficult it is to rank for a specific keyword.<\/li>\n\n\n\n<li><strong>Search intent:<\/strong> what users are looking for when they use a specific keyword.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">In simple terms, keyword research allows you to:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Speak the same language as your audience.<\/li>\n\n\n\n<li>Create content that captures their interests.<\/li>\n\n\n\n<li>Obtain concrete results in terms of visibility and conversions.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">Make the right choice!<\/h4>\n\n<p>Keyword research is a complex process, but fundamental for online success. Trust an SEO expert like Qreativa to get an effective and tailored keyword research strategy for your business. <\/p>\n\n<p>Start navigating towards online success: contact us for a free consultation!<\/p>\n\n<h2 class=\"wp-block-heading\">Keywords vs. Queries: the key to winning over your online audience<\/h2>\n\n<p>Understanding the difference between keywords and <a href=\"https:\/\/qreativa.com\/en\/what-are-queries-in-seo\/\">search queries<\/a> is fundamental for an effective SEO strategy.<\/p>\n\n<h3 class=\"wp-block-heading\">Keywords:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Are the key terms that users might type into search engines.<\/li>\n\n\n\n<li>You choose them to optimize your website.<\/li>\n\n\n\n<li>Can be generic or specific.<\/li>\n\n\n\n<li>Example: \u201crunning shoes\u201d.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Queries:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Are the questions that users actually type into search engines.<\/li>\n\n\n\n<li>Reflect their specific needs at a given moment.<\/li>\n\n\n\n<li>Can include unforeseen variants and phrases.<\/li>\n\n\n\n<li>Example: \u201cwhere to buy running shoes near me\u201d.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Why is the difference important?<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Keywords help you intercept the right traffic.<\/li>\n\n\n\n<li>Queries help you understand what your audience wants.<\/li>\n\n\n\n<li>By combining the two, you create content that meets their needs and improves your ranking.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">A practical example:<\/span><\/strong><\/p>\n\n<p>Imagine you&#8217;re selling running shoes.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>You could optimize your site for the keyword \u201crunning shoes\u201d.<\/li>\n\n\n\n<li>But if users search for \u201cwhere to buy running shoes near me\u201d, your site might not appear in the search results.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">What to do?<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use keyword research tools to find the most searched keywords.<\/li>\n\n\n\n<li>Analyze search queries to understand user intentions.<\/li>\n\n\n\n<li>Create content that answers their questions and offers them what they&#8217;re looking for.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">Get the most out of your SEO:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Rely on an SEO expert for a personalized strategy.<\/li>\n\n\n\n<li>Use keyword research and query analysis tools.<\/li>\n\n\n\n<li>Create high-quality content that meets your audience&#8217;s needs.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword-sulla-tastiera.jpg\" alt=\"keyword list\" class=\"wp-image-5855\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword-sulla-tastiera.jpg 1200w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword-sulla-tastiera-300x225.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword-sulla-tastiera-1024x768.jpg 1024w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/05\/keyword-sulla-tastiera-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Keyword Research: The Cornerstone of SEO Success<\/h2>\n\n<h3 class=\"wp-block-heading\">Don&#8217;t play at building sandcastles!<\/h3>\n\n<p>Imagine building a house. Keyword Research is like the foundation on which the entire structure rests. Choose the wrong keywords and your sandcastle will crumble miserably.  <\/p>\n\n<h3 class=\"wp-block-heading\">Get inside your audience&#8217;s mind<\/h3>\n\n<p>Keyword Research allows you to <strong>understand what your potential customers are searching for.<\/strong> What words do they use? What questions do they ask? Only then can you create content that attracts and satisfies them.  <\/p>\n\n<h3 class=\"wp-block-heading\">Create irresistible content<\/h3>\n\n<p>Forget generic content. With Keyword Research, you create <strong>specific and targeted content<\/strong> that intercepts your audience&#8217;s needs. <\/p>\n\n<h3 class=\"wp-block-heading\">Dominate the competition<\/h3>\n\n<p>Discover the keywords in your industry and <strong>find unexplored niches.<\/strong> Position yourself as a leader and conquer your space in the digital market.<\/p>\n\n<h3 class=\"wp-block-heading\">Not just traffic, but conversions<\/h3>\n\n<p>Attract only users <strong>truly interested<\/strong> in what you offer to your website. Increase conversions and turn visitors into customers. <\/p>\n\n<h3 class=\"wp-block-heading\">Evolve with trends<\/h3>\n\n<p>Online searches are constantly changing. Keyword Research allows you to <strong>adapt to new trends<\/strong> and always stay one step ahead. <\/p>\n\n<h3 class=\"wp-block-heading\">Keyword Research is not optional<\/h3>\n\n<p>It&#8217;s a <strong>fundamental pillar<\/strong> for your SEO strategy. It&#8217;s the bridge that connects your business to your audience. <\/p>\n\n<h3 class=\"wp-block-heading\">Speak your customers&#8217; language<\/h3>\n\n<p>Choose the right keywords and <strong>gain the visibility<\/strong> you deserve in the digital world.<\/p>\n\n<h3 class=\"wp-block-heading\">Leave nothing to chance<\/h3>\n\n<p>Rely on an SEO expert for effective and tailored Keyword Research for your business.<\/p>\n\n<h2 class=\"wp-block-heading\">What&#8217;s the difference between keywords and topics?<\/h2>\n\n<p>Understanding the difference between keywords and topics is crucial for an effective SEO strategy in the digital age.<\/p>\n\n<p><strong><span style=\"text-decoration: underline;\">Keywords:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Are specific and targeted key phrases.<\/li>\n\n\n\n<li>Drive traffic to a web page.<\/li>\n\n\n\n<li>Are essential for SEO optimization.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">Topics:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Are broad and general subjects.<\/li>\n\n\n\n<li>Help structure and organize content.<\/li>\n\n\n\n<li>Offer value and information to users.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">The main differences<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Specificity:<\/strong> keywords are specific, topics are generic.<\/li>\n\n\n\n<li><strong>Usage:<\/strong> keywords drive traffic, topics structure content.<\/li>\n\n\n\n<li><strong>Approach:<\/strong> search engines reward topic-based content.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Why both are important<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Keywords attract users.<\/li>\n\n\n\n<li>Topics satisfy them.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">A winning strategy therefore:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Combines keywords and topics to create irresistible content.<\/li>\n\n\n\n<li>Offers value and information to your audience.<\/li>\n\n\n\n<li>Dominates the competition and gains the visibility you deserve.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/topic.jpg\" alt=\"keyword research activities\" class=\"wp-image-10615\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/topic.jpg 1000w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/topic-300x200.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/topic-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">How do we conduct keyword research in our web agency? We&#8217;ll gladly explain it to you <\/h2>\n\n<p><strong>1. Tell us your goal:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Do you want to sell products?<\/li>\n\n\n\n<li>Provide information?<\/li>\n\n\n\n<li>Generate leads?<\/li>\n<\/ul>\n\n<p><strong>2. Brainstorming:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We develop a list of relevant terms for your site with you.<\/li>\n\n\n\n<li>What do you offer? How do users search for you? <\/li>\n<\/ul>\n\n<p><strong>3. Research tools<\/strong> <strong>we use:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Google Keyword Planner<\/li>\n\n\n\n<li>Ubersuggest<\/li>\n\n\n\n<li>SEMrush<\/li>\n\n\n\n<li>Ahrefs<\/li>\n<\/ul>\n\n<p><strong>4. Competitor analysis:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>What keywords do your competitors use?<\/li>\n\n\n\n<li>Ahrefs and SEMrush help us discover this.<\/li>\n<\/ul>\n\n<p><strong>5. Search intent:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Is the user looking for information or wanting to buy?<\/li>\n\n\n\n<li>The keyword must match your goal.<\/li>\n<\/ul>\n\n<p><strong>6. Long-tail keywords:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Longer and more specific search phrases.<\/li>\n\n\n\n<li>Lower search volume, but higher purchase intent.<\/li>\n<\/ul>\n\n<p><strong>7. Difficulty assessment:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>How difficult is it to rank for a certain keyword?<\/li>\n\n\n\n<li>Tools like SEMrush show the <a href=\"https:\/\/qreativa.com\/en\/keyword-difficulty-kd-what-is-it-and-how-is-it-calculated-the-best-tools\/\">keyword difficulty<\/a>.<\/li>\n<\/ul>\n\n<p><strong>8. Keyword organization:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We group them into categories or themes.<\/li>\n\n\n\n<li>We plan the <a href=\"https:\/\/qreativa.com\/en\/website-architecture-and-optimization-practical-advice\/\">structure of your site<\/a> and content production.<\/li>\n<\/ul>\n\n<p><strong>9. Creation of optimized content:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We write high-quality <a href=\"https:\/\/qreativa.com\/en\/seo-writing-what-it-is-and-why-to-use-it-for-search-engines\/\">SEO texts<\/a>.<\/li>\n\n\n\n<li>We optimize title, meta descriptions, and links.<\/li>\n<\/ul>\n\n<p><strong>10. Monitoring and updating:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Keyword research is not a static activity.<\/li>\n\n\n\n<li>We monitor performance and update your strategy if necessary.<\/li>\n<\/ul>\n\n<p>Contact us for a free consultation!<\/p>\n\n<p>Together, we&#8217;ll conquer your slice of the online market!<\/p>\n\n<p><strong><span style=\"text-decoration: underline;\">Remember:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Keyword research is your compass.<\/li>\n\n\n\n<li>Qreativa is your map to success.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"184\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ristorante-a-milano.png\" alt=\"search volume keyword research \" class=\"wp-image-10616\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ristorante-a-milano.png 1000w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ristorante-a-milano-300x55.png 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ristorante-a-milano-768x141.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Example of search volume for the keyword \u201crestaurant in Milan\u201d<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Keyword research tools: what are the best tools<\/h2>\n\n<p>Unlock your website&#8217;s potential with the right combination of tools and strategies.<\/p>\n\n<h3 class=\"wp-block-heading\">The allies for your keyword research:<\/h3>\n\n<p><strong>1. Google Keyword Planner:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Free Google tool.<\/li>\n\n\n\n<li>In-depth keyword analysis.<\/li>\n\n\n\n<li>Performance predictions and search volumes.<\/li>\n\n\n\n<li>Integration with Google Ads.<\/li>\n\n\n\n<li>Real and reliable search data.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1093\" height=\"518\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-keyword-planner.jpg\" alt=\"google keyword planner operations keyword suggestions\" class=\"wp-image-10974\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-keyword-planner.jpg 1093w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-keyword-planner-300x142.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-keyword-planner-1024x485.jpg 1024w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-keyword-planner-768x364.jpg 768w\" sizes=\"auto, (max-width: 1093px) 100vw, 1093px\" \/><\/figure>\n\n<p><strong>2. <\/strong><a href=\"https:\/\/neilpatel.com\/it\/ubersuggest\/\">Ubersuggest:<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Created by Neil Patel.<\/li>\n\n\n\n<li>Keyword suggestions, search volumes, and ranking difficulty.<\/li>\n\n\n\n<li>Content ideas.<\/li>\n\n\n\n<li>Limited free version.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"324\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ubersuggest.jpg\" alt=\"keyword research example ubersuggest\" class=\"wp-image-10619\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ubersuggest.jpg 1000w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ubersuggest-300x97.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ubersuggest-768x249.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><strong>3. <\/strong><a href=\"https:\/\/it.semrush.com\/\">SEMrush:<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Comprehensive digital marketing tool.<\/li>\n\n\n\n<li>Keyword research, competitor analysis, <a href=\"https:\/\/qreativa.com\/en\/seo-audit-technical-and-content-analysis-what-it-is-and-how-to-do-it\/\">SEO audit<\/a> and much more.<\/li>\n\n\n\n<li>Complete overview of a domain and its competitors.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>4. <\/strong><a href=\"https:\/\/ahrefs.com\/it\">Ahrefs:<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Vast amount of <a href=\"https:\/\/qreativa.com\/en\/link-building-what-is-it-and-how-is-it-done-strategy-examples\/\">backlink<\/a> data.<\/li>\n\n\n\n<li>Keyword Explorer with search volumes, keyword ideas, difficulty, and much more.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"552\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ahrefs-keyword-research.jpg\" alt=\"ahrefs keyword tool\" class=\"wp-image-10975\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ahrefs-keyword-research.jpg 863w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ahrefs-keyword-research-300x192.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/ahrefs-keyword-research-768x491.jpg 768w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/><\/figure>\n\n<p><strong>5. <\/strong><a href=\"https:\/\/moz.com\/explorer\">Moz Keyword Explorer:<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Detailed analyses on opportunity, competition, and potential of keywords.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1326\" height=\"356\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/moz-keyword-research.jpg\" alt=\"moz keyword research\" class=\"wp-image-10788\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/moz-keyword-research.jpg 1326w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/moz-keyword-research-300x81.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/moz-keyword-research-1024x275.jpg 1024w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/moz-keyword-research-768x206.jpg 768w\" sizes=\"auto, (max-width: 1326px) 100vw, 1326px\" \/><\/figure>\n\n<p><strong>6. <\/strong><a href=\"https:\/\/mangools.com\/kwfinder\/\">KWFinder:<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Quick keyword analysis.<\/li>\n\n\n\n<li>Trends, search volume, CPC, and competition level.<\/li>\n\n\n\n<li>Clean and intuitive interface.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>7. <\/strong><a href=\"https:\/\/answerthepublic.com\/it\">AnswerThePublic:<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Shows questions people ask on search engines.<\/li>\n\n\n\n<li>Great for getting content ideas and understanding search intent.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/keyword-research-answer-the-public.jpg\" alt=\"answer the public how to do keyword research\" class=\"wp-image-10976\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/keyword-research-answer-the-public.jpg 1920w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/keyword-research-answer-the-public-300x169.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/keyword-research-answer-the-public-1024x576.jpg 1024w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/keyword-research-answer-the-public-768x432.jpg 768w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/keyword-research-answer-the-public-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p><strong>8. <\/strong><a href=\"https:\/\/www.seozoom.it\/\">SEOZoom:<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Made in Italy SEO tool.<\/li>\n\n\n\n<li>Optimized for Italian search data.<\/li>\n\n\n\n<li>Powerful keyword research tool.<\/li>\n\n\n\n<li>Detailed <a href=\"https:\/\/qreativa.com\/agenzia-seo\/analisi-competitor\/\">competitor<\/a> analysis.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"151\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/seozoom-keyword-research-1.jpg\" alt=\"keyword research tools\" class=\"wp-image-10620\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/seozoom-keyword-research-1.jpg 1000w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/seozoom-keyword-research-1-300x45.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/seozoom-keyword-research-1-768x116.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><strong><span style=\"text-decoration: underline;\">Choose the right tools for your strategy:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Objectives:<\/strong> What do you want to achieve with your research?<\/li>\n\n\n\n<li><strong>Budget:<\/strong> How much are you willing to spend?<\/li>\n\n\n\n<li><strong>Experience Level:<\/strong> How familiar are you with SEO?<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p>Not sure where to start?<\/p>\n\n<p>Trust Qreativa for effective and personalized keyword research.<\/p>\n\n<p>Together, we&#8217;ll conquer your slice of the online market!<\/p>\n\n<p><strong>And remember:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Keyword research is a fundamental process for SEO.<\/li>\n\n\n\n<li>The right tools can help you save time and achieve better results.<\/li>\n\n\n\n<li>An effective SEO strategy requires a combination of tools and skills.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>Other tips you should treasure:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use a variety of tools to get a complete overview.<\/li>\n\n\n\n<li>Monitor your keywords and update your strategy regularly.<\/li>\n\n\n\n<li>Be patient: SEO takes time and effort!<\/li>\n<\/ul>\n\n<p>With the right amount of dedication and the right tools, online success is within reach!<\/p>\n\n<h2 class=\"wp-block-heading\">Google Trends: The key to anticipating trends and dominating your market<\/h2>\n\n<p>Don&#8217;t leave anything to chance: Integrate <a href=\"https:\/\/trends.google.it\/trends\/\">Google Trends<\/a> into your keyword research strategy!<\/p>\n\n<h3 class=\"wp-block-heading\">Why Google Trends is a valuable ally:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand trends:<\/strong> Monitor keyword trends and discover if they&#8217;re growing, declining, or stabilizing.<\/li>\n\n\n\n<li><strong>Anticipate audience needs:<\/strong> Intercept new trends and ride the wave of success.<\/li>\n\n\n\n<li><strong>Adapt to the market:<\/strong> Modify your strategy based on changes and seasonality.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">How Qreativa integrates Google Trends into keyword research:<\/h3>\n\n<p><strong>1. Trend analysis:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We identify growing and declining keywords.<\/li>\n\n\n\n<li>We choose terms to focus on for maximum return on investment (ROI).<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>2. Seasonality:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We predict search peaks and prepare in advance.<\/li>\n\n\n\n<li>We optimize content for seasonality and maximize visibility.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>3. Keyword comparison:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We compare different variants and choose the best for each objective.<\/li>\n\n\n\n<li>We find the perfect combination of keywords to attract the desired audience.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>4. New trending topics:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We discover emerging themes and create fresh and engaging content.<\/li>\n\n\n\n<li>We always stay up-to-date with the latest market trends.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>5. Geographic analysis:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We adapt the strategy to different geographical areas.<\/li>\n\n\n\n<li>We conquer new markets and expand our reach.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>6. Events and news:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We monitor the impact of events and news on searches.<\/li>\n\n\n\n<li>We seize opportunities to increase traffic and conversions.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>The advantages of integrating Google Trends:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>More informed and strategic decisions.<\/li>\n\n\n\n<li>Greater effectiveness and return on investment.<\/li>\n\n\n\n<li>Increased visibility and market competitiveness.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>Other tips we give you:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use Google Trends along with other keyword research tools.<\/li>\n\n\n\n<li>Regularly monitor your keywords and update your strategy.<\/li>\n\n\n\n<li>Be flexible and ready to adapt to market changes!<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1589\" height=\"763\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-trends.jpg\" alt=\"Keyword research and Google Trends\" class=\"wp-image-10621\" style=\"width:840px;height:auto\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-trends.jpg 1589w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-trends-300x144.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-trends-1024x492.jpg 1024w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-trends-768x369.jpg 768w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/google-trends-1536x738.jpg 1536w\" sizes=\"auto, (max-width: 1589px) 100vw, 1589px\" \/><figcaption class=\"wp-element-caption\"><em>Google Trends<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Search volume: A fundamental indicator for SEO optimization<\/h2>\n\n<p>Search volume is the litmus test of SEO success:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>It indicates the number of monthly searches for a specific keyword.<\/li>\n\n\n\n<li>The higher the volume, the greater the audience interest.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">Why is it fundamental?<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>It helps you <strong>intercept the most relevant traffic.<\/strong><\/li>\n\n\n\n<li>It allows you to <strong>maximize potential visits to your website.<\/strong><\/li>\n\n\n\n<li>It provides a <strong>quantitative measure of demand<\/strong> for specific topics or products.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">How to leverage search volume:<\/span><\/strong><\/p>\n\n<p><strong>1. Understanding demand:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identify keywords with <strong>high search volume<\/strong> to intercept significant user interest.<\/li>\n<\/ul>\n\n<p><strong>2. Seasonality and trends:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Monitor changes over time to <strong>ride the wave of trends<\/strong> and take advantage of seasonal peaks.<\/li>\n<\/ul>\n\n<p><strong>3. User intent:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Don&#8217;t focus only on volume, but also consider the <strong>purchase or conversion intent<\/strong>.<\/li>\n<\/ul>\n\n<p><strong>4. Content planning:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Create content <strong>optimized for keywords<\/strong> with high search volumes to attract more visitors.<\/li>\n<\/ul>\n\n<p><strong>5. Competition assessment:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Choose keywords with good search volume but with <strong>manageable competition.<\/strong><\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">Not just numbers, but strategy:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Combining search volume with other factors, such as <strong>ranking difficulty<\/strong> and <strong>characteristics of your audience<\/strong>, is the key to a winning SEO strategy.<\/li>\n<\/ul>\n\n<p>Trust an SEO expert like Qreativa for a complete and personalized analysis!<\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"195\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/volume-di-ricerca-keyword.jpg\" alt=\"search volume\" class=\"wp-image-10622\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/volume-di-ricerca-keyword.jpg 835w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/volume-di-ricerca-keyword-300x70.jpg 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/10\/volume-di-ricerca-keyword-768x179.jpg 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><figcaption class=\"wp-element-caption\"><em>Example of keyword analysis \u201cvegan restaurant in Milan\u201d<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Google Search Console: why it&#8217;s useful in keyword strategy<\/h2>\n\n<p>Boost your keyword research with Google Search Console!<\/p>\n\n<ul class=\"wp-block-list\">\n<li>It allows you to understand how Google sees your website.<\/li>\n\n\n\n<li>It provides key information to optimize your keyword research strategy.<\/li>\n\n\n\n<li>It helps you<strong> <\/strong>identify areas for improvement and increase your<strong> <\/strong><a href=\"https:\/\/qreativa.com\/en\/organic-traffic-seo-strategies-to-increase-visits\/\">organic traffic<\/a><strong>.<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">How to leverage Google Search Console for your keyword strategy:<\/h3>\n\n<p><strong>1. View top queries:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Discover which keywords are <strong>actually driving traffic to your site.<\/strong><\/li>\n\n\n\n<li>Monitor the number of clicks and average position for each query.<\/li>\n<\/ul>\n\n<p><strong>2. Uncover hidden opportunities:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identify queries with untapped potential and <strong>improve your content or snippet.<\/strong><\/li>\n\n\n\n<li>Increase CTR and attract more visitors from relevant searches.<\/li>\n<\/ul>\n\n<p><strong>3. Analyze Click-Through Rate (CTR):<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Optimize the title and meta description to <strong>maximize the number of clicks.<\/strong><\/li>\n\n\n\n<li>Make your site more attractive to users searching for your keywords.<\/li>\n<\/ul>\n\n<p><strong>4. Technical evaluation:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Resolve technical issues that could <strong>negatively affect ranking.<\/strong><\/li>\n\n\n\n<li>Improve user experience and increase your chances of success.<\/li>\n<\/ul>\n\n<p><strong>5. Geographic analysis:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Adapt your strategy to the different geographic areas you&#8217;re targeting.<\/li>\n\n\n\n<li>Reach the right audience and conquer new markets.<\/li>\n<\/ul>\n\n<p><strong>Not just data, but a complete vision:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Google Search Console offers a comprehensive overview of your performance on Google.<\/li>\n\n\n\n<li>By combining this data with other tools and expertise, you can create an unbeatable SEO strategy.<\/li>\n<\/ul>\n\n<p><strong>Remember:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Google Search Console is a free and powerful tool.<\/li>\n\n\n\n<li>Use it regularly to monitor your performance and improve your strategy.<\/li>\n\n\n\n<li>Online success requires dedication, skills, and the right tools.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"274\" src=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/09\/2560px-Google_Search_Console.svg.png\" alt=\"google search console logo\" class=\"wp-image-10118\" srcset=\"https:\/\/qreativa.com\/wp-content\/uploads\/2023\/09\/2560px-Google_Search_Console.svg.png 2560w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/09\/2560px-Google_Search_Console.svg-300x32.png 300w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/09\/2560px-Google_Search_Console.svg-1024x110.png 1024w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/09\/2560px-Google_Search_Console.svg-768x82.png 768w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/09\/2560px-Google_Search_Console.svg-1536x164.png 1536w, https:\/\/qreativa.com\/wp-content\/uploads\/2023\/09\/2560px-Google_Search_Console.svg-2048x219.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Keyword Research: invest in your online visibility with a personalized quote<\/h2>\n\n<p>Discover how our tailored keyword research can help you achieve online success.<\/p>\n\n<p><strong><span style=\"text-decoration: underline;\">Customized costs for your project:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>There is no fixed price:<\/strong> the cost of keyword research varies based on several factors.<\/li>\n\n\n\n<li><strong>Project size and complexity:<\/strong> a small website will cost less than a large <a href=\"https:\/\/qreativa.com\/realizzazione-siti-ecommerce\/\">eCommerce<\/a>.<\/li>\n\n\n\n<li><strong>Depth of research:<\/strong> we can customize the research based on your needs, including <a href=\"https:\/\/qreativa.com\/agenzia-seo\/analisi-competitor\/\">competitor analysis<\/a>, trends, and user intent.<\/li>\n\n\n\n<li><strong>Industry competition:<\/strong> highly competitive sectors require more sophisticated research.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">Keyword research is included in SEO consulting:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Take advantage of the complete package:<\/strong> keyword research is a fundamental component of our SEO strategy.<\/li>\n\n\n\n<li><strong>Costs starting from 250\u20ac per month up to 2500<strong>\u20ac<\/strong>:<\/strong> invest in your online visibility with a customized plan.<\/li>\n\n\n\n<li><strong>Maximize your return on investment:<\/strong> achieve concrete and lasting results.<\/li>\n<\/ul>\n\n<p><strong><span style=\"text-decoration: underline;\">Request a free, no-obligation quote to know <a href=\"https:\/\/qreativa.com\/en\/what-are-the-seo-costs\/\">what the SEO costs are<\/a>:<\/span><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Contact us for personalized consultation:<\/strong> an <a href=\"https:\/\/qreativa.com\/en\/seo-consultant-how-to-grow-your-business\/\">SEO consultant<\/a> will analyze your project and provide you with a tailored quote.<\/li>\n\n\n\n<li><strong>Choose the plan that best suits your needs:<\/strong> we offer different solutions to meet every budget.<\/li>\n\n\n\n<li><strong>Start your journey towards online success:<\/strong> increase your traffic, conversions, and visibility on the web!<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over 10 years of experience in web marketing, we know that the key to online success is a solid and targeted SEO strategy. Our team of 6 SEO specialists, each with specific skills, is ready to help you achieve your goals. The first step to a successful online presence is keyword research. Together we [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":25293,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25291","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Research and SEO Strategy - Qreativa<\/title>\n<meta name=\"description\" content=\"We are specialists in SEO and keyword research. If you want to make your business stand out by working on the right keywords, contact us.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qreativa.com\/en\/certified-and-award-winning-seo-agency-in-2025\/keyword-research-and-seo-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Research and SEO Strategy - Qreativa\" \/>\n<meta property=\"og:description\" content=\"We are specialists in SEO and keyword research. 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