Nice to have you here with us at Qreativa, your trusted web agency, where ideas take shape and content becomes winning strategies.
With over 10 years of experience in creating content marketing strategies, we have had the privilege of collaborating with hundreds of clients.
Our story is written in the experiences of our partners, whose reviews you can read on Trustpilot.
The greatest recognition for our work? The certification and awards obtained even in 2023, tangible symbols of the “excellence and” innovation we promote every day. But also, and above all, the satisfaction and success of our clients.
The Qreativa team is not simply a group of professionals, but a group of certified visionaries who have made their clients’ growth their mission.
We know that every reality is unique, with challenges and ambitions that require deep understanding.
That’s why we invite you to book a free consultation on Zoom. This way, we can understand your needs and goals.
With Qreativa, it’s time to give voice to your brand in the most effective and creative way possible!
What is Content Marketing? We’ll Explain It Right Away
Imagine entering a room where many people are talking to each other. Some conversations are monotonous and repetitive, others are interesting and attract you.
Content marketing is nothing but the “art of capturing” attention, standing out with your voice and what you say. Not just standing out, but inviting dialogue, establishing meaningful relationships, and ultimately winning the trust and engagement of the audience.
But what exactly does Content Marketing mean?
It’s a strategy based on the creation and distribution of relevant, valuable, and consistent content, aimed at attracting and retaining a well-defined audience.
The goal is to encourage the audience to establish a lasting relationship with your brand.
Content Marketing is a Promise of Value. Find Out Why
Think of content as bridges. These connections are custom-designed to unite your company with the needs and desires of the customer.
It’s about educating, informing, and inspiring consumers, but above all, listening to and understanding them.
Through blogs, videos, white papers, infographics, podcasts, e-books and much more, content marketing becomes the spokesperson for the solutions your company offers to customer needs, establishing a relationship based on mutual trust and authority in your field.
This is the beauty of content marketing, which goes beyond the product or service offered. It’s a strategy that evolves, learns, and grows along with your company and your customers, in a journey of mutual discovery.
With Qreativa You Can Be Sure That Your Content Marketing Strategy Is Truly Effective
At Qreativa, we’ve spent over a decade perfecting the art of content marketing, listening to and telling stories. We create content that not only speaks but communicates, engages, and converts!
Contact us for a free consultation.
Take the Floor. Make a Difference.
What Content Strategy Services Does Our Web Agency Offer You?
Content marketing strategies aim to produce and distribute relevant, useful, and interesting content to attract, acquire, and engage a well-defined audience (buyer personas).
The ultimate goal is to drive potential customers towards actions beneficial to the company. Here are some of the most effective content marketing strategies that we at Qreativa have been implementing for over 10 years:
1. Company Blog: We create and manage your company’s blog, publishing articles in your tone of voice that offer added value, educate readers, solve problems, and answer common questions, while also improving SEO ranking.
2. SEO (Search Engine Optimization): We optimize all content for search engines to improve online visibility and attract organic traffic. We have decades of experience with SEO strategies for hair salons, marketing for dentists, gyms, medical practices, physiotherapy clinics, and other sectors.
3. Social Media Marketing: We leverage various social platforms to share content and interact with the audience, building a loyal community.
4. Email Marketing: We send regular newsletters and personalized email campaigns to deliver content, inform, educate, and offer promotions to subscribers.
5. Video Marketing: We create informative, educational, or entertaining videos to engage the audience in a more dynamic and direct way.
6. Content Curation: We select and share relevant third-party content for your audience, adding a unique comment or perspective.
7. White Papers and E-Books: We produce in-depth publications on specific topics that demonstrate the company’s expertise and authority in its industry.
8. Infographics: We create visual content to represent complex data or explanations in a simpler and immediately understandable way.
9. Case Studies and Testimonials: We share customer success stories to demonstrate the effectiveness of the products or services offered.
10. Podcast: We produce audio content to reach the audience even when reading might not be possible. For example, while traveling or at the gym.
11. Webinars and Online Events: We organize interactive online events to educate the audience on specific topics and interact directly with them.
12. Content Personalization: We personalize content based on user data to increase relevance and engagement.
13. Interactive Content Strategies: We use quizzes, surveys, or interactive applications to engage the audience and collect data.
14. User Generated Content (UGC): We encourage customers to create brand-related content that can be shared, generating authenticity and trust.
15. Influencer Collaborations: We leverage the popularity and credibility of influencers to reach new audiences and gain authority.
16. Storytelling: We use storytelling as a tool to communicate brand values and establish an emotional connection with the audience.
To create a successful content marketing strategy, it’s essential to understand business objectives, know your audience, produce quality content, and constantly monitor results to optimize future actions.
The Importance of Inbound Marketing in the Digital Era
Inbound Marketing is like a beacon in the fog of advertising bombardment.
This strategic planning acts as a magnet that attracts customers through relevant and quality content.
Instead of chasing the customer, inbound marketing invites them to come to us. How?
By creating content that answers audience questions, solves problems, educates, and entertains.
It’s a less invasive approach that puts the customer at the center, creating a positive user experience that begins long before the product or service has been purchased.
Relevance, cost-effectiveness, improved SEO, stable and long-term relationships are some of the key elements of Inbound Marketing.
Attracting customers with valuable content costs significantly less than traditional advertising and tends to attract higher quality leads (SEO lead generation) who are already interested in what you offer.
Quality content also improves positioning on search engines, thus increasing visibility and the likelihood of attracting organic visitors.
Now that you have a clearer understanding of many things, let Qreativa guide you towards creating a tailored inbound strategy, designed for your business success in the digital era. Don’t delay, contact us now!
Discover the benefits of an effective Content Marketing strategy tailored to your company
A Content Marketing strategy tailored to your company is an investment in the future and growth of your brand.
Here are all the advantages that such a strategy can bring to your business:
1. Increased brand visibility
Optimized and targeted content helps improve your positioning in search engine results, thus increasing your brand’s online visibility.
2. Authority in the industry in which you operate
Providing informative and valuable content helps establish your company as an industry leader, gaining consumer trust and influencer attention.
3. Audience engagement through compelling content
Engaging content creates interactions with your customers, or potential customers, encouraging dialogue and sharing on social media.
4. Generation of qualified leads interested in what you offer
Through content that addresses the needs of your target audience, you can generate more qualified leads, i.e., people genuinely interested in your products or services.
5. Increase in conversions and sales
Content marketing nurtures leads in the purchasing process, educating them and providing all the necessary information to make an informed and conscious buying decision.
6. Customer loyalty with clients remaining faithful to the brand
Offering value even after the purchase means maintaining a connection with the customer, increasing the chances of brand loyalty and repeat purchases.
7. Differentiation from competitors
A tailored content marketing strategy allows you to stand out from the competition, highlighting your unique strengths and your value proposition (USP – Unique Selling Proposition).
8. Reduced costs accessible even for small businesses
In the long term, quality content and its ability to attract organic traffic translate into a lower investment in paid advertising.
9. Continuous improvement and growth
By analyzing data and feedback from content interactions, you can continuously refine and improve your marketing strategy.
10. Adaptability and flexibility in response to market changes
A tailored content marketing strategy is incredibly flexible, allowing you to quickly adapt to market changes and consumer preferences.
If you want to discover how a content marketing strategy can transform your online presence and bring measurable results, don’t hesitate to contact us for a free consultation.
Let Qreativa show you the way to tell your story effectively and transform every word into a step towards your business success!
The steps for a winning content strategy. How we operate at Qreativa
A winning content strategy isn’t improvised. It requires meticulous planning and precise implementation.
In our web agency, every content marketing strategy we develop follows well-defined steps to ensure that every piece of the puzzle fits perfectly.
Here are the steps:
1. Analysis and listening to your needs and those of the market
We start with a careful analysis of your market, the competition and especially your target audience.
We listen to their needs, their questions, their desires, to understand what they are looking for and what they expect from a brand like yours.
2. Definition of the goals you want to achieve
What is your objective? Increase brand visibility, generate leads, improve sales, or build customer loyalty?
Each goal requires a tailored strategy, and we define clear KPIs to measure success.
3. Creation of the Editorial Plan
Based on the initial analysis, we develop an editorial plan that details the types of content, distribution channels, frequency, and editorial calendar. Consistency and quality are our mantras!
4. Production of valuable content
Our content is created by professionals expert in SEO Copywriting, so every article, video, image, or social media post is not only attractive but also SEO-optimized and designed to stimulate engagement.
5. Promotion and distribution of content
Good content must be seen. We use the most suitable channels to reach your audience, whether organic, paid, or through word-of-mouth on social networks.
6. Measurement and analysis of results to understand if the content strategy is working
With cutting-edge tools, we track the performance of each piece of content, analyze the collected data, and evaluate the results against the set objectives.
7. Continuous optimization to improve and maximize investment
No strategy is static. We learn from every action and continuously refine the strategy to improve results and maximize ROI.
At Qreativa, every step is designed to ensure that the right message reaches the right person at the right time.
Don’t leave the success of your content strategy to chance. Contact us and discover how we can transform your content into a powerful vehicle for your business success.
Editorial plan and Content Marketing: united forever
Content marketing is the beating heart of digital communication for every company that wants to consolidate its online presence, create a relationship of trust with its audience, and stimulate action, be it a sale, registration, or content sharing.
The editorial plan is the architecture that supports and shapes this activity, it’s the strategic document that determines what to publish, when, how, and where.
The link between editorial plan and content marketing is inseparable, and do you know why? Read below
1. Organization and coherence to avoid wasting energy
The editorial plan allows you to organize content over time, ensuring consistency and continuity.
Without a plan, even the most brilliant content risks losing effectiveness if published in a disorderly manner or inconsistently with marketing objectives.
2. Alignment with business objectives
Each piece of content must be a tile that fits into the company’s overall strategy, contributing to the achievement of business objectives.
The editorial plan ensures that every piece of content is designed with this in mind.
3. Optimization of resources and budget
Having an editorial plan allows for efficient management of resources, both in terms of time and budget, strategically planning production and distribution.
4. Measurement of results and effectiveness of the content strategy
The editorial plan allows for establishing specific metrics and KPIs for each type of content, enabling the measurement of “the effectiveness of the content marketing strategy and making adjustments along the” way.
5. Adaptability and modifications if necessary
Despite planning, a good editorial plan must leave room for adaptability.
Constant monitoring of content performance allows for making changes based on feedback and results obtained.
For us, creating an editorial plan is the first step towards an effective content marketing strategy that is also sustainable and scalable.
Contact us for a free consultation and discover how a tailored editorial plan can transform your content marketing into a real growth engine for your company.
The right content for each communication channel: no to improvisation!
In the vast and complex landscape of digital marketing, each communication channel has its own voice, its audience, and its dynamics.
Therefore, resorting to improvisation in content creation and distribution is like navigating blindly in a sea of opportunities, without fully exploiting any of them.
At Qreativa, we create content for each channel that is conceived, designed, and optimized for that specific context.
Here’s why content personalization is fundamental:
Social Media: each has its peculiarities
Each social platform has its own characteristics. An effective post on Instagram, which favors captivating images and visual stories, hardly works the same way on LinkedIn, where content tends to be more professional and informative.
Creating a short and dynamic video might be perfect for TikTok, but too informal for a webinar on a professional channel like a company website.
Blog and SEO: without content optimized for search engines, you’re just wasting time and money
Blog articles must be optimized for search engines, rich in information and updates, to position themselves as reliable references in their sector.
A good SEO-rich post is not just about keywords, but about valuable content that answers your audience’s questions.
Email Marketing to eliminate intermediaries and reach the recipient directly
Email is personal and direct. The tone must be adapted to the recipient, with messages that get straight to the point and offer value, such as exclusive offers or preview content.
An email should encourage opening and action
, with a clear call-to-action.
Captivating and convincing online advertising
Advertisements, whether on Google Ads, Facebook Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, or in a banner on a website, must capture attention in a few seconds.
They must be concise, visually appealing, and have a clear message that invites clicking to learn more.
Our experience teaches us that there is no one-size-fits-all formula, but rather an articulated and well-thought-out strategy capable of enhancing each individual channel and type of content.
Don’t leave your digital strategy to chance. Contact us now to request your free consultation.
Let Qreativa transform the way you communicate online. We’ll customize your content to make your brand shine on every channel!
We diversify content based on the customer journey and target market
Diversifying content based on the customer journey means creating messages and materials that perfectly align with the different stages the consumer goes through in the journey that could lead to the purchase of a product or service.
At Qreativa, we conduct a thorough analysis of the target market and prepare a content strategy that reflects the specific needs and behaviors of each stage of the sales funnel, both in B2C (Business-to-Consumer) and B2B (Business-to-Business).
What are the stages of the Customer Journey? Continue reading
- Awareness: the potential customer realizes they have a need or a problem. In this phase, we need to provide informative content such as blog posts, industry reports, and social media content that increase brand awareness and the problems it can solve.
- Consideration: the consumer begins to evaluate the available options. In this phase, we propose more detailed content such as case studies, reviews, demonstration videos, and webinars that help position our product or service as the best possible solution.
- Decision: The customer is ready to make a choice. Now we need to provide content that reinforces trust in our offer, such as free trials, demos, time-limited discounts, or testimonials from other satisfied customers.
- Post-purchase (Retention): After the purchase, the focus is on customer loyalty. We create content such as follow-up emails, user guides, and dedicated support to ensure a good post-sale experience and encourage positive word-of-mouth.
Content strategy for B2C and B2B markets: discover the differences
In B2C, content is often emotional and aimed at creating a direct connection with the end consumer.
Sales cycles are generally shorter, and content needs to be engaging and easily consumable.
In B2B, the decision-making process is more complex and often involves multiple stakeholders. Content needs to be more informative and detailed, with a focus on ROI.
Sales cycles are longer, so the content strategy must be able to nurture relationships over time.
How we diversify content at Qreativa
- Audience analysis and personalization: We start by analyzing your target audience and segment content to address the specific needs of each segment at every stage of their journey.
- Multichannel strategy: We use different channels to reach the customer in the most appropriate context, ensuring that the message is consistent but optimized for the specific channel.
- Testing and optimization: We constantly monitor content performance and optimize it based on feedback and collected data, ensuring we continuously improve engagement and conversion.
Our goal is to create a content strategy that not only reaches your audience but speaks directly to them at every stage of their journey.
If you want to know more about how we can customize your content and optimize your sales funnel, request a free consultation with one of our team specialists.
What is UGC and how to fully leverage its benefits in a Content Marketing strategy
UGC, or User Generated Content, is content freely created by brand users and shared through online platforms, social media, blogs, and other digital channels.
These can include reviews, testimonials, images, videos, and posts that contribute to a brand’s image and reputation.
Here are the advantages of UGC to grow your business
1. Content authenticity
UGC is perceived as genuine and reliable because it’s created by consumers who have actually interacted with the brand or product, offering a real point of view.
2. Trust towards content creators
People tend to trust the opinions of other consumers much more than direct advertising from companies.
3. Brand engagement
Inviting users to create content can increase interaction with the brand and create a community of loyal fans.
4. Scalable content that improves the reach of marketing strategy
By using UGC, brands can expand the volume of available content without the burden of having to create it from scratch.
5. Improves SEO
User-generated content can contribute to SEO, enriching the site with fresh content and relevant keywords.
How to Leverage UGC in Content Marketing Strategy:
1. Customer engagement campaigns
We encourage users to share their experiences through contests, dedicated hashtags, or engagement campaigns.
2. Dedicated galleries and sections on the website and social media
We integrate galleries of images or videos shared by users on the website or social media.
3. Reviews and testimonials useful to the brand
We use positive reviews and testimonials in brand communication, both online and offline.
4. Social Media Content
We repost or share UGC on official channels, giving credit to the authors.
5. Credibility through influencer marketing
We collaborate with micro or macro influencers to create content that can have a greater impact on brand perception.
“Influencer marketing is now rightfully an” important sector of digital marketing.
At Qreativa, we help companies integrate UGC into their content marketing strategy, creating an action plan to solicit, moderate, and enhance them, in order to maximize audience engagement and brand credibility.
We implement clear privacy policies and guidelines to ensure that all UGC used respects user rights and aligns with the company image.
If you want to discover how UGC can enrich your content marketing strategy and increase your brand engagement, contact us now for a free consultation.
Who are Content Creators and why are they important for businesses
Content creators are professionals dedicated to creating multimedia materials such as texts, images, videos, podcasts, infographics, and other digital formats.
They can work independently or as part of creative agencies, and often have specific skills in marketing, writing, graphic design, video production, and online communication.
The importance of Content Creators for businesses:
- Content creators are experts in storytelling that captures the audience’s attention and conveys brand values effectively and engagingly.
- They produce high-quality content that is optimized for both users and search engines (SEO), helping to improve the company’s online visibility.
- Brand consistency: they maintain stylistic and communicative coherence in content, essential for strengthening the brand identity and its perception by the public.
- Engagement: through interesting and relevant content, they stimulate “user engagement, which is essential for the growth of the company’s social channels and” customer loyalty.
- Continuous updating: content creators constantly stay updated on the latest market trends and changes in social media algorithms, ensuring that content is always current and relevant.
- Multichannel strategy: they are capable of adapting content to different platforms and leveraging the strengths of each channel to maximize the reach and impact of messages.
- Innovation: they bring freshness and innovative ideas that can help companies stand out from the competition and attract new customers.
At Qreativa, we use the creativity and experience of our content creators to develop tailored content marketing strategies that not only tell your brand’s story but also engage and convert your target audience.
Through targeted and quality content, we transform every digital touchpoint into a business opportunity.
If you want to elevate your content level and make a difference in your industry, contact us for a free consultation and discover the power of our content creators.
Best practices for promoting content and attracting customers
To effectively promote content and attract customers, it’s essential to adopt a series of best practices that ensure the visibility and effectiveness of your content marketing strategy.
Here are some of the best actions we implement at Qreativa:
- SEO Optimization: we ensure that all content is optimized for search engines. This includes researching relevant keywords, “optimizing titles and descriptions, the” use of alt tags in images, and creating quality content that answers users’ questions.
- Multichannel distribution: We don’t limit ourselves to a single channel to share your content. We use various digital channels such as social media, blogs, newsletters, and video sharing platforms to reach a wider audience.
- Email marketing: We create informative and engaging newsletters that bring added value to your subscribers. We segment your audience to send personalized content that is relevant to different groups of subscribers.
- Social Media Engagement: We post regularly on social media and interact with your community. We respond to comments, participate in discussions, and create posts that encourage interaction.
- Influencer collaboration: We work with influencers in your industry to increase the credibility and reach of your content. Influencers can help present your content to a wider, interested audience, making them excellent allies.
- Paid advertising: We use online advertising such as Google Ads or social media promotion to increase the visibility of your best content.
- Data analysis: We monitor the performance of your content, using analytical tools to understand what works best and optimize your strategies accordingly.
- Storytelling: We create content that tells a story, capable of creating an emotional connection with your audience. Stories make content memorable and shareable, never forget that!
- Effective Call to Action (CTA): We always include a clear CTA that invites the reader to take “action, whether it’s subscribing to a newsletter, sharing the content, or making a purchase.”
- Interactive content: We use quizzes, surveys, and interactive infographics to engage users and make the experience more dynamic.
- Content repurposing and reuse: We republish or adapt successful content on different channels or formats to maximize their visibility and impact.
- Value first: We ensure that every piece of content provides value. To do this, it must solve problems, educate, entertain, or inspire your audience.
Are you ready to give new life to your content and see concrete results? Contact us and start transforming your content into customers.
Does the Content Marketing strategy work? To find out, we check these metrics
To ensure that the content marketing strategy is really working, we constantly monitor some key metrics.
We are experts in analyzing the following data to continuously optimize our strategies:
- Website traffic: This parameter measures the “increase in unique visitors coming to your site, offering an immediate view of the” interest generated by the proposed content.
- Conversion rate: This is the percentage of visitors who become customers or perform significant actions. Good content not only attracts but convinces.
- Time on site: This is the time visitors spend on your site. The longer they stay, the more likely it is that the content is of interest to them.
- Bounce Rate: This value indicates whether visitors leave the site after a quick glance, suggesting the need to improve the relevance or engagement of the content.
- Social media interaction: We don’t just count likes and shares, but monitor all forms of interaction to assess the emotional and social impact of the content.
- Follower growth: We observe how followers increase on social media, a sign of growing interest in the content we produce and share.
- Leads acquired: We verify interested contacts that could turn into customers, a direct result of the implemented content strategy.
- Cost per lead acquisition: We analyze how much we invest to obtain a lead, optimizing advertising and management expenses.
- Click-Through Rate (CTR): This metric evaluates the “effectiveness with which a link in the content attracts” attention and invites clicks.
- Keyword ranking: We evaluate how the keywords chosen for the content rank in search engines, indicative of SEO optimization.
- Brand mentions: We monitor the frequency with which your brand is mentioned online, an indicator of its market resonance (brand reputation).
- Customer Lifetime Value (CLV): We measure how active and spending a customer is over time to understand the long-term impact of content.
Using this data, we not only evaluate but refine and perfect content marketing strategies, ensuring that every action taken is targeted and effective.
How much does content marketing with Qreativa cost?
The cost of content marketing depends on the company size, marketing objectives, the quantity and quality of required content, and the resources needed to produce and promote it.
There is no standard cost, but we can provide you with a general overview of the elements that can influence the price. Keep reading!
- Strategy and planning: Defining objectives, target audience, and content types has a cost that may include market research and competitive analysis.
- Content creation: The cost of producing content such as blog articles, videos, infographics, and social media posts depends on the complexity and required quality.
- SEO optimization: Keyword research and content optimization for search engines require specific skills and can have a variable cost based on keyword competition.
- Distribution and promotion: Publishing content on the right channels and promoting it through advertising campaigns has a cost that depends on the marketing budget and platforms used.
- Software and tools: Marketing automation tools, analytics, social media management, and other technologies may require a subscription or one-time payment.
- Measurement and analysis: Monitoring performance and analyzing results to optimize the strategy can increase the overall cost.
- Personnel and training: If you decide to manage content marketing internally, you’ll need to consider the costs of dedicated staff and their training.
On average, a small or medium-sized business can spend from a few thousand to several tens of thousands of euros per year on a content marketing strategy.
Large companies, with more aggressive and targeted strategies, can invest significantly higher amounts.
For a detailed and personalized quote, we invite you to contact us at Qreativa for a free consultation.
Our team of certified experts is ready to listen to your objectives and propose a tailor-made solution that fits your budget and growth goals.
