From 0 to €8,000 in Monthly Recurring Revenue in 8 Months
Balley is an online training platform with dance-inspired exercises and programs to improve toning and flexibility. Ginevra, the platform’s founder, approached us at Qreativa in the early stages of her project, when earnings were still negligible.
From Market Analysis to Brand Positioning
First, we thoroughly analyzed the market and competition through detailed research and comparison of strategies adopted by main competitors. This analysis allowed us to identify key opportunities to position the brand in a distinctive and original way. We decided to focus on flexibility as a central element, promoting a workout designed for women and based on dance principles.
Google Search for High-Potential Keywords with Low Keyword Difficulty
The next step was to translate market trends into concrete results, identifying low-difficulty keywords with high search volume. The “goal was to maximize results while minimizing” time and money investment.
Logo, Coordinated Image, Tone of Voice
We developed a minimalist and modern style to attract a female audience and respond to Ginevra’s desire to target young women looking for an alternative to traditional fitness paths. The choice fell on delicate colors and a gentle and mature communication, which transformed Balley into a kind of big sister
, a safe place to confide one’s difficulties. A healthy environment, free of judgment, capable of reflecting the sensitivity typical of artists gravitating around classical dance.
Multi-Channel Advertising Campaigns
We encouraged Ginevra to take the next step: growing the platform through advertising. We succeeded and thus began implementing multi-platform advertising campaigns, leveraging pay-per-click ads on social media such as Facebook, Instagram, and TikTok.
Final Results of Balley® in 8 Months of Work
Thanks to the digital marketing strategy developed by Qreativa, Balley.it achieved significant results:
- 600% Increase in Organic Traffic to the Website.
- 400% Increase in Conversions.
- Reduction in cost per conversion (platform registration).
In just 8 months, we went from a newly launched brand generating a few hundred euros per month to a recurring revenue of €8,000.00 monthly (updated to over €10,000.00 in 2024). The audience has grown steadily, surpassing 3,000 subscribers, with over 10,000 followers on Instagram and a passionate and close-knit community.
