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We are Qreativa, a web agency specialized in creating and managing advertising campaigns on Amazon Ads.
Our expertise also extends to Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Google Ads, and Microsoft Ads.
Navigating the world of online advertising effectively is not easy. That’s why our team of digital marketing specialists develops targeted and personalized advertising strategies capable of reaching our clients’ target audience, maximizing return on investment.
We know the nuances and secrets of product positioning on Amazon, as well as the ever-evolving dynamics of social media and search engines.
With us, every advertising campaign is managed with a both technical and human approach. We consider the uniqueness of your brand, the needs of your target audience, and your business objectives, ensuring that every euro invested is a step towards your company’s success.
We are pleased to offer you a free 15-minute consultation on Zoom, during which you can tell us about your goals.
This conversation is not just an opportunity to get to know each other but a first step towards transforming your challenges into opportunities.
First of all, you need to know what Amazon Ads is and what advantages it offers
Amazon Ads, also known as Amazon Advertising, is the advertising service offered by Amazon.
It allows brands and sellers to increase the visibility of their products and reach more customers through strategically placed advertisements within and outside the platform.
Amazon Ads is similar to other pay-per-click (PPC) advertising services but more specifically oriented towards product sales.
Using Amazon Ads offers a series of significant advantages and opportunities for sellers and brands. Let’s look at them together:
1. Access to a vast audience with high purchase intent
Amazon is one of the largest and most popular eCommerce platforms in the world, with millions of active users. Advertising on Amazon gives access to an “enormous customer base already interested in” purchasing.
Users browsing Amazon have a higher purchase intent compared to other sites. This means that people who see your ads are more likely to make a purchase, thus improving your conversion rate and ROI.
2. Advanced targeting and audience segments
With Amazon Ads, you can leverage advanced data and targeting tools to reach your ideal audience. You can target customers based on specific keywords, past purchasing behavior, product categories, and much more.
3. Various ad options
Amazon offers a variety of ads (Sponsored Products, Sponsored Brands, Sponsored Display, etc.), allowing you to choose the most suitable format based on your business objectives, whether it’s increasing product visibility, building brand awareness, or driving sales.
4. Improved product visibility and analytics and reporting tools
Amazon Ads can significantly increase the visibility of your products, helping you compete with more established brands and draw attention to what you offer.
You can track and measure the performance of your advertising campaigns precisely, thanks to the analytics tools provided by Amazon.
This detailed monitoring allows you to optimize your campaigns, adapt your strategy, and manage your budget more effectively.
5. Retargeting opportunities
With ads like Sponsored Display and Amazon DSP, you have the opportunity to retarget users who have shown interest in your products or similar categories.
6. Increase in reviews and feedback
Increasing sales through ads leads to more reviews and feedback on your products, which are crucial for the credibility and attractiveness of your brand or store on Amazon.
In summary, Amazon Ads is a powerful tool that can grow your business.
By leveraging Amazon’s targeting capabilities, various ad options, and vast customer base, you can reach and exceed your sales goals and build a strong presence in the world of eCommerce.
Discover the steps to create an advertising profile on Amazon Ads
Creating an advertising profile on Amazon Ads is one of the first steps to start advertising on this platform. Here’s a guide on how to set up your profile:
1. Register on Amazon Seller or Vendor Central and create your advertising profile:
- If you don’t already have a seller or vendor account, you’ll need to create one. You can do this by visiting the Amazon website and selecting the appropriate option to register as a seller (Seller Central) if you’re selling your products directly, or as a vendor (Vendor Central) if Amazon buys and resells your items.
- Complete the registration by providing all required information, including your company details and payment information.
- Once you have your account on Seller or Vendor Central, access Amazon Advertising. This can be done directly through your Seller or Vendor Central account, or by visiting the Amazon Advertising website and clicking on “Start”.
- You’ll be directed to a section where you can create your advertising profile. Here, you’ll need to enter relevant information about your company, such as the company name, product category you sell, and other pertinent information that defines your business.
2. Confirm and verify:
- After entering all necessary information, proceed by following the instructions provided by Amazon. A verification process will ensure that the information is accurate and that you are the legitimate owner or representative of the business.
- This process may require email verification, phone verification, or another method to confirm your identity.
- You’ll need to set up and verify your payment methods and ensure you have sufficient funds to cover your advertising costs.
3. Create your campaigns, monitor, and optimize:
- Once your profile has been created and verified, you can start creating your advertising campaigns. This includes choosing the campaign type, selecting keywords, setting budgets and bids, and creating the actual ads.
- After launching your campaigns, use Amazon’s analytical tools to monitor performance. Regularly optimize your campaigns based on the data collected to improve visibility, conversions, and ROI.
Discover what types of campaigns are available on Amazon
Amazon Ads offers several types of advertising campaigns, each with specific features and benefits. Here’s an overview of the main types of campaigns available on Amazon Ads:
1. Sponsored Products
These ads promote individual products and appear in search results and on product pages.
They are ideal for increasing visibility of specific items, promoting new products, or pushing items you want to sell quickly. The ads are shown to customers who are searching for keywords you’ve selected.
2. Sponsored Brands
Also known as headline ads, these appear in search results and typically contain the logo, a custom headline, and up to three products.
This format is useful for increasing brand awareness and showcasing a range of products. Users who click on your ad will be redirected to your Amazon store page or the detailed product page.
3. Sponsored Display
These ads allow you to target buyers based on their browsing behavior and purchase interests. You can reach buyers both on Amazon and off-site, on third-party websites and applications.
It’s a powerful retargeting tool because it allows you to target customers who have viewed your products but haven’t made a purchase yet.
4. Video Ads
Amazon Video Ads allows you to display video ads that can appear on Amazon itself and on Amazon-owned websites managed externally.
You don’t need to sell products on Amazon to use Video Ads, which opens up new possibilities for branding strategies.
5. Stores
Sellers and brands can create their own free and customizable multi-page store page on Amazon, which serves as a showcase for your brand and products.
It’s not exactly a campaign in the traditional sense, but it’s a useful promotional tool offered by the platform.
6. Amazon Demand-Side Platform (DSP)
Amazon DSP is a platform that allows you to purchase and manage video and display ads that reach audiences on Amazon and across a wide network of publishers.
It’s a more advanced solution and is primarily aimed at large companies with significant budgets.
Each type of campaign has its strengths and is suited to different marketing objectives. Choosing the most appropriate strategy will depend on your specific business goals, target audience segments, and advertising budget.
How to set up a campaign on the Amazon platform? Here’s everything you need to know
Setting up an advertising campaign on Amazon requires a series of specific steps. Let’s take a Sponsored Products campaign as an example.
First, log into your Seller, Vendor, or Amazon Advertising account through the Amazon website. If you don’t have an account yet, you need to create one and register your sales or business details.
Once logged in, navigate to the Amazon Advertising dashboard and look for the “option to create a new campaign. Select ‘Sponsored Products’ as the type of campaign you want to create.”
You’ll need to enter the information for your campaign, which includes:
- Campaign name: choose a clear and distinctive name that will help you easily identify the campaign in the future.
- Duration: decide if you want the campaign to have a fixed duration or if you prefer it to be continuous by selecting the “no end date” function.
- Budget: set a daily budget for your campaign or a total budget if you’ve set a fixed duration.
- Targeting: Amazon offers manual or automatic targeting options. Automatic targeting allows Amazon to target your ads based on relevant keywords and products. Manual targeting gives you more control, allowing you to select the specific keywords or products you want to target.
- Keywords: if you opt for manual targeting, you’ll need to choose keywords relevant to your products.
Choose the products you want to include in your campaign. Make sure they align with the keywords and targeting you’ve selected. Decide how much you want to bid per click on each keyword or product you’re targeting.
This is your maximum CPC (cost per click), and it will influence the likelihood of your ads being shown. Amazon may also provide bidding suggestions based on market data.
Before activating your campaign, review all the information and settings to ensure they are correct.
Pay attention to elements such as budget, bids, selected products, and keywords. After checking that everything is set according to your preferences, submit your campaign.
When your campaign is live, use Amazon’s reporting and analysis tools to monitor its performance.
Examine key metrics such as impressions, clicks, and sales. Based on this data, make regular changes and optimizations to your campaign to improve performance and ROI.
What are the costs of Amazon advertising? Keep reading and you’ll have the answer
The costs for advertising on Amazon are influenced by various elements, including the nature of your campaign, the field in which you operate, competition for desired keywords, and how much you intend to invest.
In Amazon advertising, the Cost Per Click (CPC) principle applies, where you pay an amount only when the user interacts by clicking on the ad.
This model allows advertisers to set a maximum spending limit for each interaction, thus maintaining a certain control over expenses.
However, the actual cost per click is not fixed but can vary widely, determined by the competition for visibility through relevant keywords or ad spaces, sometimes pushing advertisers to invest more significant amounts for each click.
An important aspect is budget management, both on a daily basis and for the entire duration of campaigns.
Amazon helps advertisers avoid unexpected expenses by stopping campaigns when the maximum daily budget is reached.
Additionally, it’s possible to set a total budget for the entire campaign period, thus preventing further expenses and keeping advertising spending within sustainable financial limits.
In sectors or periods with high competition, such as during holidays, the costs to stand out can increase significantly.
Finally, it’s important to consider that the use of advanced services or platforms, such as Amazon Demand-Side Platform (DSP), requires additional costs.
Strategies that focus heavily on brand image or reach, such as Sponsored Brands or Video Ads, require larger investments given the nature of their marketing objectives.
In summary, effective management of Amazon advertising is based on clarity of marketing objectives, allocation of an adequate budget, and careful and constant monitoring of performance, with the willingness to optimize the strategy based on the analysis of obtained results.
